WTF Does This Company Do is a free, web-based tool that uses artificial intelligence to simplify jargon-heavy startup descriptions. Designed with a sense of humor and practicality, the tool is ideal for people who want to quickly figure out what a company actually does without decoding layers of marketing lingo.
Created by indie developers and hosted on Vercel, this tool doesn’t require sign-ups, accounts, or payments. Users simply paste a company’s description into the input box, and the tool returns an easy-to-understand version using OpenAI’s language models.
Features
WTF Does This Company Do uses advanced language models from OpenAI to rewrite and simplify text. It requires no login or registration, making it quick and easy to use. The website is lightweight and fast, providing results within seconds of submission.
It is completely free to use and does not have any premium tiers or hidden costs. The tool is browser-based and does not need any installation or extensions. While the current version is limited to plain English output, future updates may include features like different tones or deeper insights.
How It Works
The user visits the website and pastes a startup’s description into a single text input field. The tool sends this text to a backend powered by an OpenAI model such as GPT-3.5 or GPT-4. The AI processes the text and returns a simplified version in plain English. This translation appears directly below the input field.
There are no unnecessary distractions or extra steps. Everything happens on one page, instantly and smoothly.
Use Cases
This tool is useful for anyone who encounters confusing startup language. Job seekers can use it to understand potential employers. Investors can quickly grasp what a startup does without needing to dig through pitch decks. Journalists and bloggers can clarify vague company descriptions when writing articles. Founders and startup employees can even use it to test whether their own website copy makes sense.
It’s also helpful for general tech enthusiasts who want to understand emerging companies better.
Pricing
WTF Does This Company Do is completely free. There are no pricing plans, premium upgrades, or usage limits listed on the site. As of now, the creators have made it available to everyone without monetization.
The website does not ask for payment or user registration. However, if the tool gains more users, there might be usage caps or monetization strategies introduced in the future to support server and API costs.
Strengths
One of the biggest strengths of the tool is its simplicity. It delivers exactly what it promises, with no learning curve. It’s accessible to anyone with an internet connection and works instantly.
The tool also adds a humorous angle to the experience, making it fun to use. It’s ideal for quick insights, not long reports. The user interface is clean and distraction-free.
Its biggest advantage is that it is completely free to use, with no strings attached. This makes it highly accessible to students, job seekers, and independent researchers.
Drawbacks
While the tool is fun and practical, it is also limited in scope. It doesn’t provide in-depth company data like funding rounds, founder information, or product features. It only works with the descriptions that users paste in, and it cannot analyze full websites or extract content automatically.
There are no options for choosing the tone or format of the output. The results are always in the same straightforward style. There is also no mobile app, and it is not available offline.
For professional due diligence or investment decisions, this tool is not a replacement for more comprehensive platforms like Crunchbase or PitchBook.
Comparison with Other Tools
Compared to tools like ChatGPT, Crunchbase, or PitchBook, WTF Does This Company Do stands out for its simplicity and ease of use. ChatGPT can also rewrite descriptions, but it requires more manual interaction and possibly a subscription. Crunchbase and PitchBook provide detailed analytics but often behind paywalls.
This tool focuses on one core feature and does it well. It doesn’t aim to compete with full-scale research platforms but serves as a quick and efficient companion to them. It’s ideal for people who need a fast, no-nonsense explanation.
Customer Reviews and Testimonials
The website itself doesn’t include a testimonial section, but the tool has received positive attention on social media platforms and tech communities. On Product Hunt, users have described it as useful and entertaining. Many tweets and Reddit posts highlight the tool’s humorous approach and quick responses.
Users appreciate the tool for saying what everyone is thinking—most startup descriptions are hard to understand, and this tool brings much-needed clarity.
Sample user reactions include comments like “Finally, a tool that tells me what startups really do” and “This is both hilarious and helpful.”
Conclusion
WTF Does This Company Do is a unique and valuable tool for anyone trying to make sense of modern startup language. It offers instant, AI-powered translations of complicated company descriptions into clear, everyday English.
The tool stands out for its simplicity, accessibility, and free usage. While it doesn’t offer deep insights or detailed data, it fulfills a real need in the tech world—helping people understand what companies are actually doing, without the buzzword overload.
Whether you’re a student, investor, job hunter, or just curious, this tool offers a quick and easy way to cut through startup jargon and get straight to the point.
