Newroom is a platform that enables brands and businesses to create 3D virtual showrooms and immersive product experiences. These environments allow customers to interact with products as they would in a physical store—walking through spaces, clicking on items for details, and navigating branded environments intuitively.
Designed for B2B and B2C brands in industries like furniture, interior design, home improvement, and manufacturing, Newroom bridges the gap between online shopping and real-world product discovery. It combines design, storytelling, and functionality to bring product catalogs to life in a dynamic 3D experience.
The result is not just a digital display but a complete virtual buying journey where customers engage more deeply, spend more time, and feel more confident in their purchase decisions.
Features
Newroom offers a suite of features that make it easy to design, launch, and manage interactive 3D environments. Users can build custom virtual showrooms using drag-and-drop tools or work with Newroom’s design team to create tailored experiences.
Each showroom can include product hotspots, 360° walkthroughs, embedded videos, product information panels, and e-commerce integrations. The platform supports high-quality 3D renderings that run smoothly in any modern browser, with no downloads or special hardware required.
Businesses can embed Newroom experiences directly on their website or link to standalone virtual spaces. Detailed analytics provide insight into how customers interact with products and which areas of the showroom receive the most attention.
Newroom supports multi-language content, responsive design for mobile and desktop, and easy updates to reflect seasonal or promotional campaigns.
How It Works
Getting started with Newroom begins with creating a branded virtual environment that mirrors the company’s showroom, store, or conceptual display space. Brands can use existing 3D assets or work with Newroom’s creative team to generate new ones.
Once the space is designed, interactive elements such as product tags, click zones, videos, and CTAs are layered onto the virtual environment. This allows customers to click on furniture, lighting, appliances, or décor to view specifications, watch demos, or explore variations.
The final showroom is hosted in the cloud and accessible via a simple URL or website embed. Customers can access the experience from any device without downloading apps or plugins.
Brands can manage their experiences through an admin dashboard, updating product details, modifying visuals, or tracking visitor engagement metrics.
Use Cases
Newroom is ideal for furniture and home goods retailers looking to replicate the in-store browsing experience online. Customers can explore rooms, visualize product dimensions, and see how items work together in context.
Interior design firms and architects use Newroom to showcase design portfolios or present concepts to clients in a more immersive and interactive way. It helps clients better understand spatial layouts, materials, and design choices.
Manufacturers and B2B brands use Newroom to present complex product lines in an engaging, easy-to-navigate format during sales pitches, trade shows, or digital catalogs.
Real estate companies can use Newroom to stage empty spaces, display finishes, or allow virtual walk-throughs for pre-construction developments.
Event organizers and marketers can use the platform to build branded digital venues for product launches, seasonal promotions, or interactive pop-up experiences.
Pricing
Newroom follows a customized pricing model based on each brand’s project scope, complexity, and feature requirements. Pricing depends on factors such as the number of virtual rooms, level of design customization, 3D asset creation, and integrations needed.
The platform does not list standard pricing tiers on its website. Interested businesses are encouraged to request a demo and consultation with the Newroom team to receive a personalized quote.
Newroom positions itself as a premium solution for brands looking to differentiate through digital innovation. Pricing typically reflects enterprise-grade quality, creative services, and long-term use cases.
Strengths
One of Newroom’s biggest strengths is its ability to create emotionally engaging, interactive shopping experiences that go far beyond traditional e-commerce pages. Its 3D environments increase user engagement and offer a deeper understanding of products.
The platform is browser-based and optimized for accessibility, requiring no software downloads or VR headsets. It also integrates with common e-commerce platforms and supports seamless embedding on brand websites.
With a strong visual engine and storytelling tools, Newroom enables brands to elevate their digital presence and turn online visitors into active explorers and potential buyers.
Customizability is another strength—each space can be designed to fit brand identity and marketing goals, whether for a permanent showroom or a time-limited campaign.
Drawbacks
While Newroom delivers impressive visual experiences, its premium nature and custom setup may not be suitable for small businesses or brands with limited digital marketing budgets.
The platform relies on high-quality 3D models or design input, so businesses without access to existing assets may need additional creative support, which can extend the implementation timeline.
Newroom is not a plug-and-play platform—it requires onboarding, planning, and potentially a creative collaboration. Brands looking for instant, templated solutions may find the process more involved than simpler AR tools.
Because pricing is not transparent, interested users must request a demo and quote before committing, which may slow decision-making for fast-moving teams.
Comparison with Other Tools
Newroom differs from traditional e-commerce platforms and simple AR visualizers by offering a narrative, spatial experience. While tools like Shopify focus on product grids and transactions, Newroom emphasizes brand immersion and visual storytelling.
Compared to AR furniture preview tools (like those from IKEA or Wayfair), Newroom provides entire room environments, not just isolated product previews. It gives users a sense of how multiple products interact together in a space.
Against platforms like Matterport or 3D Vista, which are used for real estate virtual tours, Newroom is more product and brand focused, offering deeper interaction with individual items and marketing content.
Newroom stands out as a creative, end-to-end solution for brands that want to turn product discovery into an experience.
Customer Reviews and Testimonials
While Newroom’s website does not currently display detailed customer testimonials, the platform showcases successful collaborations with well-known design and product brands. Examples include custom virtual showrooms that reflect the identity and catalog of major manufacturers and retailers.
Case studies highlight improved customer engagement, longer session durations, and increased conversion rates compared to traditional product galleries. Marketers and brand managers appreciate how the platform combines design impact with measurable performance metrics.
Early adopters have praised Newroom for its strong design flexibility, dedicated support, and ability to create shareable, web-based immersive experiences that differentiate them in competitive markets.
Conclusion
Newroom is redefining how brands present and sell products online through immersive 3D environments that capture attention and inspire action. It blends high-end design with interactivity, offering a virtual space where customers can explore, learn, and connect with products in a way that static web pages cannot deliver.
Whether you’re a retailer, designer, manufacturer, or real estate firm, Newroom provides a compelling way to elevate your digital presence and deliver memorable product experiences.
To schedule a demo or explore what’s possible, visit the official site: https://www.newroom.io/
