Lido is a no-code business intelligence and automation platform designed to help teams connect data sources, build dashboards, and run real-time reporting — all from a familiar spreadsheet interface. Built for operators, marketers, analysts, and business leaders, Lido empowers users to pull data from multiple platforms (e.g., Stripe, Google Ads, Facebook, HubSpot), visualize insights, and automate workflows without writing SQL or Python.
By blending spreadsheet usability with advanced data capabilities, Lido eliminates the need for complex BI tools or engineering bottlenecks, allowing teams to answer data questions faster and act on insights in real time.
Features
Live Data Connections: Integrate with tools like Google Sheets, Stripe, Facebook Ads, Google Ads, HubSpot, Shopify, and more.
Spreadsheet Interface: Use a familiar Excel-like interface to manage and analyze data.
Custom Dashboards: Build dynamic dashboards and reports that auto-update with fresh data.
Scheduled Refreshes: Set automatic data refresh intervals (hourly, daily, etc.) to keep dashboards current.
Formula Support: Combine spreadsheet formulas with live data for advanced calculations and KPI tracking.
Alerts and Notifications: Set up conditions to trigger alerts via email or Slack when data hits defined thresholds.
No-Code Automation: Create workflows to trigger actions or updates without coding.
Access Controls: Share dashboards securely with team members or stakeholders with view/edit permissions.
Multiple Data Source Blending: Combine data from different platforms into a single unified view.
Developer-Free Setup: Designed for business users — no engineering help required to get started.
How It Works
Connect Data Sources: Choose from a library of integrations (e.g., Google Sheets, Meta Ads, Stripe) and connect accounts via API.
Pull Data into Sheets: Select the specific data you want to import into your spreadsheet-based workspace.
Use Spreadsheet Logic: Apply standard formulas to clean, filter, and analyze data as you would in Excel or Google Sheets.
Create Dashboards: Use visual components (tables, graphs, metrics) to build shareable dashboards from your data.
Automate Updates: Set schedules for data refreshes and create conditional alerts for important events or anomalies.
Collaborate and Share: Share dashboards internally or externally using secure links or embed codes.
Use Cases
Marketing Analytics: Pull ad spend, conversion metrics, and ROI from platforms like Facebook Ads and Google Ads into a single dashboard.
Revenue Tracking: Connect Stripe or Shopify to monitor MRR, customer LTV, churn, and other subscription metrics.
Customer Success Ops: Visualize churn risks and health scores from CRM data like HubSpot or Salesforce.
Financial Reporting: Blend spreadsheets and accounting tools to produce weekly cash flow or P&L reports.
Executive Dashboards: Build real-time KPI dashboards for leadership teams without technical delays.
Operational Monitoring: Set alerts when inventory drops, customer signups spike, or sales goals are missed.
Startups and SMBs: Gain BI insights without the need for hiring full-time data analysts or developers.
Pricing
As of June 2025, Lido offers a free plan and custom pricing tiers based on usage and business needs:
Free Plan:
Includes limited connectors, dashboards, and automation runs.
Ideal for individuals and small teams starting out.
Paid Plans (Custom Pricing):
Includes unlimited data connectors, enhanced automation, collaboration features, and priority support.
Pricing varies based on number of users, data refresh frequency, and integration volume.
To receive a customized quote or explore enterprise features, visit the Lido Pricing Page or schedule a demo.
Strengths
No-Code Simplicity: Makes advanced BI and automation accessible to non-technical users.
Fast Time to Value: Connect, build, and launch dashboards in hours—not days or weeks.
Spreadsheet-Based UI: Leverages a familiar user experience, minimizing the learning curve.
Flexible Data Handling: Pull in structured data from various sources and combine it easily.
Automated Reporting: Eliminate manual reporting with scheduled data refreshes and alerts.
Cost-Effective: Offers robust functionality without the overhead of traditional BI tools.
Drawbacks
Limited Deep Analytics: May not suit data science teams needing advanced modeling or machine learning capabilities.
API Rate Limits: Heavily refreshed dashboards might encounter limits based on the data source’s API policies.
Free Plan Limitations: Some features are locked behind the paid tier, including advanced integrations and faster refresh rates.
Still Growing Ecosystem: Fewer integrations compared to legacy BI platforms like Tableau or Looker.
Comparison with Other Tools
Lido sits at the intersection of BI, spreadsheets, and workflow automation. Compared to traditional and no-code BI platforms:
vs. Looker/Tableau: Lido is faster to implement and doesn’t require a data warehouse or SQL knowledge.
vs. Google Data Studio: Lido provides more automation and deeper spreadsheet-like flexibility.
vs. Airtable: Airtable is a database with limited BI; Lido focuses on analysis and reporting across sources.
vs. Actiondesk or Equals: Lido offers broader data automation features with a strong emphasis on dashboards and real-time sync.
Lido is especially useful for growing teams and SMBs that want modern BI without relying on data engineers or purchasing heavyweight tools.
Customer Reviews and Testimonials
Lido is positively reviewed by business operations, growth, and analytics teams for its ease of use and ability to centralize live data quickly.
Highlighted feedback includes:
“We connected Stripe and Facebook Ads and had a real-time dashboard ready before lunch. No code, no devs.”
“Our weekly ops reporting went from hours of manual work to fully automated. Lido pays for itself.”
While formal G2 or Capterra reviews are limited as of June 2025, early adopters consistently cite ease of onboarding, speed, and automation power as standout benefits.
Conclusion
Lido is a no-code business intelligence platform that makes it easy for any team to connect live data, build dashboards, and automate reporting — all using a spreadsheet-style interface. With its intuitive design, wide range of integrations, and flexible automation features, Lido empowers users to work with data without writing code or depending on engineers.
For startups, growth-stage companies, and non-technical teams needing real-time insights and fast reporting, Lido offers a compelling alternative to complex BI stacks. If your team needs answers, not overhead, Lido is a modern solution worth considering.
