Zaver is an AI powered influencer marketing and creator intelligence platform designed for brands, influencer marketing agencies and in house marketing teams.
The platform helps marketers discover creators, evaluate their authenticity, understand their audiences and estimate reasonable collaboration prices before investing in influencer campaigns. According to Zaver, its searchable creator database covers more than 77 million profiles.
Instead of manually checking numerous social media profiles, spreadsheets and analytics tools, marketers can use Zaver to research creators from a centralized platform. Users can describe the type of influencer they need in natural language and receive ranked creator profiles with relevance scores.
Zaver goes beyond basic influencer discovery by providing creator health and authenticity scores, audience demographics, brand collaboration history, engagement tracking and AI generated fair price estimates.
It also includes tools for bulk creator enrichment, social listening, competitor analysis, campaign tracking and revenue attribution. Its Google Sheets add on allows teams to enrich existing influencer lists directly inside spreadsheets.
For businesses looking to automate more of the influencer marketing workflow, Zaver also offers Campaign Autopilot. This system can assist with campaign briefs, creator shortlisting, outreach, negotiations and campaign tracking while keeping important decisions subject to human approval.
Features
AI Influencer Discovery
Zaver allows marketers to search for creators using natural language.
Instead of manually selecting numerous filters, users can describe the type of creator they want, such as fitness creators in a particular city or influencers covering a specific niche.
The platform then ranks relevant creator profiles and provides match scores.
Large Creator Database
Zaver states that more than 77 million creator profiles are discoverable through its platform.
This large database can help brands and agencies research influencers across different niches and markets.
Creator Insights
Zaver provides detailed information about individual creators before marketers decide to work with them.
Available insights can include engagement, audience characteristics, creator health, authenticity, previous brand collaborations and other profile information.
Health and Authenticity Scores
The platform combines algorithmic and AI based analysis to evaluate creator accounts.
It looks for signals associated with fake followers, purchased engagement and declining account performance.
This can help marketers identify potential problems before committing campaign budgets.
Audience Analysis
Zaver provides audience demographic information for creators.
Available insights can include age, gender, city and country distributions, helping marketers determine whether a creator’s followers match the intended campaign audience.
AI Fair Price Estimates
The platform estimates reasonable collaboration pricing for individual creators.
Zaver provides estimated cost per view and post price ranges with supporting information, giving marketers another reference point when negotiating influencer fees.
Brand Deal History
Zaver can identify previous collaborations associated with creators.
This can help brands understand which companies an influencer has worked with and identify possible relationships with competitors.
Creator Tracking
Marketers can monitor changes in follower numbers, engagement, posting frequency and creator activity.
The platform uses periodic snapshots to help teams identify creators whose performance is improving or declining.
Content Pillars
Zaver analyzes what individual creators regularly post about.
This can help marketers determine whether their products naturally fit the creator’s existing content rather than relying only on broad niche labels.
Bulk Creator Enrichment
Teams can enrich large creator lists with additional information such as contact details, niche, engagement data, audience insights and pricing information.
This can significantly reduce manual influencer research.
Contact Discovery
Zaver can extract available email addresses, phone numbers and WhatsApp details from creator bios at scale.
This can help teams move from discovery to outreach without manually checking every profile.
Google Sheets Add On
Zaver provides a Google Sheets add on that turns an existing spreadsheet into an influencer research environment.
Users can paste creator usernames into a sheet and enrich the list with contacts, niches, engagement rates, audience information and estimated collaboration prices.
Teams can then filter, sort and share influencer shortlists using familiar spreadsheet workflows.
Strategy Decoder
The Strategy Decoder analyzes an Instagram account and identifies elements such as content themes, posting frequency, successful posts and brand voice.
It can also provide an AI generated inspiration plan based on the analyzed strategy.
Competitive Reports
Brands can compare their influencer and content strategy with competitors.
Zaver supports comparisons involving several competing brands across selected time periods and uses AI to generate strategic analysis and recommendations.
Social Listening
The platform can monitor brand mentions and hashtags.
AI sentiment analysis helps teams understand how people are discussing a brand and identify creators who are already talking about its products organically.
Revenue Leakage Analysis
Zaver can identify potential performance problems such as declining creator conversions, low return campaigns, dormant high value customers and cart abandonment trends.
This feature is particularly relevant when businesses connect appropriate commerce data.
Campaign Autopilot
Campaign Autopilot is designed to automate a large part of influencer campaign operations while keeping marketers involved in important decisions.
Users provide goals, budgets, campaign dates and deliverables. The system can then build a creator shortlist with match scores.
AI Assisted Outreach
Campaign Autopilot can prepare personalized creator emails.
Marketers review and approve the messages before they are sent, helping businesses retain control over external communication.
AI Negotiation
The platform can analyze creator replies and assist with negotiations.
Users define campaign budget limits, and the AI can accept, counter or decline proposals only within those predefined guardrails.
Negotiated deals still require human approval before finalization.
Campaign Tracking
Once campaigns go live, Zaver can track creator posts and campaign activity.
This reduces the need to manually collect screenshots and performance updates from numerous creators.
Revenue Attribution
Businesses can connect Shopify to build a connection between creators, campaigns, orders and customers.
Trackable links can then help teams understand which creators contribute to revenue and repeat purchases.
Shopify is optional and is not required for Zaver’s general creator discovery and intelligence capabilities.
Zaver AI
Zaver AI is presented as a growth assistant capable of working with live business and campaign data.
It is designed to answer questions about creator performance, identify possible revenue issues and assist with campaign creation.
This functionality is currently described as invite only.
Developer API
Zaver provides a developer API for agencies and product teams that want to incorporate creator intelligence into their own applications.
The official website currently lists nine scoped API endpoints covering areas such as creator discovery, insights, engagement, followers, tracking, profiles and email information.
How It Works
Create a Workspace
Users start by creating a Zaver workspace. The platform currently provides a 30 day free trial.
Define the Creator Requirements
Describe the ideal influencer in natural language, including niche, audience, location or other relevant characteristics.
Discover Creators
Zaver searches its creator database and returns relevant profiles ranked according to the query.
Review Creator Insights
Users can examine engagement, audience demographics, authenticity, health scores, content themes and previous collaborations.
Check Pricing
AI fair price estimates provide an indication of reasonable collaboration rates for selected creators.
Create a Shortlist
Marketers can compare creators and build a shortlist based on campaign fit.
Enrich Creator Information
Contact details and additional creator information can be added individually, in bulk or through the Google Sheets integration.
Prepare Outreach
Teams can contact selected creators or use Campaign Autopilot to assist with personalized outreach.
Negotiate Collaborations
AI can assist with negotiations while remaining inside predefined budget limits. Final deals require human approval.
Launch the Campaign
Approved creators can begin publishing campaign content.
Track Performance
Zaver can monitor posts, engagement and creator performance during the campaign.
Measure Revenue
Businesses using supported ecommerce integration can connect creator activity with orders and campaign revenue.
Use Cases
Influencer Marketing Agencies
Agencies can discover creators, build client shortlists and support recommendations with audience and performance data.
In House Marketing Teams
Brands running their own influencer programs can use Zaver to research, vet and monitor creators from one platform.
Ecommerce Brands
Online retailers can identify relevant creators and connect campaigns with Shopify based revenue attribution.
D2C Brands
Direct to consumer businesses can use creator intelligence, pricing estimates and campaign tracking to manage influencer spending more carefully.
Influencer Outreach Teams
Bulk contact enrichment and AI assisted outreach can reduce the amount of manual work involved in contacting large numbers of creators.
Campaign Managers
Teams managing multiple influencers can use Campaign Autopilot and tracking features to coordinate campaign activity.
Marketing Analysts
Creator performance, audience information and historical tracking can support more data informed campaign decisions.
Competitive Research
Brands can analyze competitors’ content and influencer strategies through Strategy Decoder and Competitive Reports.
Social Listening
Marketing teams can monitor brand mentions and hashtags while identifying creators already discussing the company.
Developers
Companies can use the Zaver API to integrate creator intelligence into internal dashboards, CRMs, client portals or other applications.
Pricing
Zaver currently states that paid plans start at $99 per month.
Billing is organized per workspace rather than per individual user. This means businesses can invite multiple team members to a workspace while managing billing at the workspace level.
The platform uses a credit based system. More than 40 actions across areas such as discovery, insights, enrichment and outreach can draw from a shared credit pool.
Users can top up credits when necessary.
Zaver currently offers a 30 day free trial with full platform access and no credit card required.
An optional onboarding call is also available to help new customers set up their first campaign.
Individual workspaces can be upgraded separately, and Zaver states that customers can cancel at any time.
Custom invoicing is also available.
Exact pricing for higher tiers, individual credit allowances and enterprise configurations is not clearly displayed on the public website.
Strengths
Large Creator Database
Access to more than 77 million discoverable creator profiles provides marketers with a broad pool for influencer research.
AI Powered Natural Language Search
Users can describe the type of creator they need instead of relying entirely on complicated filters.
Detailed Creator Vetting
Authenticity, health scores, audience demographics and content analysis help teams evaluate influencers before committing campaign budgets.
Fair Price Estimates
AI generated pricing ranges provide another data point when negotiating creator collaborations.
Campaign Automation
Campaign Autopilot can reduce manual work across shortlisting, outreach, negotiation and tracking.
Human Approval Controls
Important automated actions include human approval stages, helping teams maintain control over outreach and negotiated deals.
Google Sheets Integration
The Google Sheets add on is particularly useful for teams already managing influencer lists through spreadsheets.
Bulk Enrichment
Large lists can be enriched with creator contacts and intelligence instead of researching each influencer individually.
Revenue Attribution
Shopify integration can connect creator campaigns with orders and revenue, helping ecommerce brands evaluate commercial performance.
Competitive Intelligence
Strategy Decoder, competitive reports and social listening extend Zaver beyond basic influencer discovery.
API Access
Developers and agencies can incorporate Zaver’s creator intelligence into their own products and internal workflows.
Drawbacks
Starting Price May Be High for Individuals
With paid plans starting at $99 per month, Zaver may be less suitable for individual creators or very small businesses that only occasionally run influencer campaigns.
Credit Based Usage
More than 40 platform actions use credits, so active teams need to understand how their workflows affect credit consumption.
Advanced Features May Require Setup
Campaign automation, revenue attribution and broader intelligence capabilities may require more configuration than a simple influencer search tool.
Shopify Needed for Automatic Commerce Attribution
General Zaver functionality does not require Shopify, but the Revenue Graph and automatic order level attribution depend on connecting a Shopify store.
Some Features Have Limited Availability
Zaver AI and Campaign Autopilot are presented with limited or invite only availability on parts of the official website.
AI Assessments Still Need Human Judgment
Authenticity scores, pricing estimates and creator recommendations can support decision making, but marketers should still manually review important creators before signing agreements.
Comparison with Other Platforms
Zaver is broader than a basic influencer search database.
Many influencer discovery platforms focus primarily on finding creators through filters such as niche, location, follower count and engagement. Zaver combines creator discovery with AI based vetting, authenticity analysis, pricing estimates, audience insights, campaign operations and performance tracking.
Its natural language search can also make discovery more intuitive. Marketers can describe the creators they want instead of constructing complex combinations of filters.
Another distinctive element is its Google Sheets integration. Teams that already maintain influencer databases in spreadsheets can enrich and analyze those lists without completely changing their existing workflow.
Zaver also moves further into campaign operations through AI assisted outreach and negotiation. Human approval gates are built into the workflow so teams can retain control over important decisions.
Compared with simple influencer discovery tools, Zaver therefore provides a more comprehensive workflow. However, businesses that only need occasional creator searches may find a simpler or lower cost platform more appropriate.
Its strongest fit is agencies and brands that manage influencer marketing regularly and want creator research, intelligence, outreach, tracking and attribution within a connected system.
Customer Reviews and Testimonials
The official Zaver website displays several customer testimonials.
Sarah Whitfield, identified as the Founder and CEO of a creator agency in New York, says Zaver reduced campaign activation work that previously required days of switching between tools.
Daniel Okafor, an Account Director in London, highlights improvements in team onboarding and the ability of new staff members to begin managing campaigns more quickly.
Priya Sharma, an Influencer Marketing Lead in Mumbai, highlights the time saved when creating creator lists and enriching influencer information.
Miguel Ferreira, Head of Growth at a D2C brand in São Paulo, comments positively on the platform’s creator insights and their usefulness in evaluating whether influencer rates are justified.
Emma Lindqvist, a Marketing Manager in Stockholm, describes the platform as intuitive and efficient.
Aiko Tanaka, Head of Brand in Tokyo, highlights the responsiveness of Zaver’s customer support.
These testimonials are displayed on Zaver’s official website and represent the experiences presented by the company. They should not be interpreted as independently verified performance guarantees.
Conclusion
Zaver is a comprehensive AI powered influencer marketing platform built for brands and agencies that want to make creator discovery and campaign management more data driven.
Its capabilities extend well beyond searching for influencers. Teams can analyze creator authenticity, audience demographics, content relevance, historical performance and estimated collaboration prices before deciding where to invest.
The platform also addresses the operational side of influencer marketing through bulk enrichment, Google Sheets integration, AI assisted outreach, negotiation support, campaign tracking and optional Shopify based revenue attribution.
Zaver is particularly well suited to influencer marketing agencies, D2C companies, ecommerce brands and in house marketing teams that regularly manage multiple creators and need deeper intelligence before and after campaigns.
The $99 per month starting price and credit based usage model may be more than occasional users need. However, teams that spend significant time manually researching, vetting and tracking influencers may find its consolidated approach useful.
Overall, Zaver combines influencer discovery, creator intelligence and campaign operations into a single platform, with a strong emphasis on helping marketers evaluate creators before spending campaign budgets.
