1stCollab is an AI powered influencer marketing platform designed to connect brands with creators and automate much of the work involved in running influencer campaigns.
For brands, the platform combines creator discovery, AI recommendations, outreach, negotiations, contracting, payments, performance tracking, usage rights management and campaign reporting. This allows marketing teams to manage more of the influencer marketing lifecycle from one system instead of relying on separate databases, spreadsheets and communication tools.
1stCollab states that it continuously tracks more than 100 million creators across TikTok, Instagram and YouTube. Brands can use this large creator dataset to find potential partners and build campaigns involving anything from a small group to hundreds of creators.
The platform places a strong emphasis on performance marketing. Brands can track links, conversions, sales and other campaign metrics to better understand whether influencer spending is producing measurable results.
1stCollab also serves creators. Influencers can create profiles, discover relevant campaigns, receive partnership offers, manage collaborations and receive payments. The creator side of the platform is free to use.
Overall, 1stCollab combines an influencer marketplace with AI powered discovery and end to end campaign automation, making it particularly relevant for brands that want to scale creator marketing without building a large internal influencer operations team.
Features
AI Powered Creator Discovery
1stCollab uses AI to help brands identify creators that may fit their campaigns.
Instead of manually searching through social networks, marketers can use creator search and recommendation tools to build targeted influencer lists.
Large Creator Database
The platform states that it continuously tracks data from more than 100 million creators.
Its creator intelligence covers major platforms including TikTok, Instagram and YouTube.
Creator Recommendations
1stCollab can recommend potential creators based on campaign needs.
This helps brands discover influencers beyond the creators they already know.
Influencer Performance Data
The platform evaluates creator information using metrics such as reach, engagement rate and engagement quality.
This gives marketers additional information when deciding which creators may be suitable for a campaign.
Creator Rate Data
1stCollab maintains a large dataset of creator pricing information.
The company states that it has collected more than 100,000 creator rate submissions, helping brands understand typical creator asking prices and negotiate partnerships with additional market context.
Automated Creator Outreach
1stCollab can manage influencer outreach as part of its fully managed campaigns.
This reduces the need for marketing teams to manually contact every potential creator.
Negotiation Management
The platform can support creator negotiations.
This helps brands handle pricing discussions across larger numbers of influencers without manually managing every conversation.
Contract Management
Influencer contracts can be handled as part of the campaign execution process.
This brings an important administrative stage of influencer marketing into the same workflow.
Creator Payments
1stCollab handles creator payments for managed campaigns.
Creators are also promised fast and secure payment after completing qualifying partnerships.
Tax Filing Support
Fully managed campaigns include support for creator related tax filings.
This can reduce administrative work for brands running larger influencer programs.
Campaign Automation
1stCollab is designed to automate much of the campaign process.
Creator outreach, negotiations, contracting, payments, tracking and other operational activities can be managed through the platform.
Real Time Analytics
The free brand plan includes real time analytics and reporting.
This allows teams to follow creator performance without waiting for manually prepared reports.
Link Tracking
Managed campaigns support link tracking.
Brands can use trackable links to understand how audiences interact with influencer content.
Conversion Tracking
1stCollab can track conversions generated through influencer campaigns.
This provides a stronger performance indicator than relying only on likes and views.
Revenue Tracking
Brands can evaluate revenue associated with influencer campaigns.
This is particularly useful for ecommerce and performance focused marketing teams.
ROI Measurement
The platform is designed around measurable influencer marketing performance.
Brands can compare campaign spending with engagement, conversions and revenue to understand return on investment.
A/B Testing
1stCollab allows marketers to test campaign hypotheses and compare performance.
This can help businesses identify which creators, offers or creative approaches produce stronger outcomes.
Usage Rights Management
The platform helps brands manage rights to influencer generated content.
This is useful when businesses want to reuse creator content in advertising or other marketing channels.
Ad Code Management
1stCollab can help manage advertising codes associated with influencer content.
This supports workflows where successful organic creator content is repurposed for paid advertising.
UGC Campaigns
Brands can also run user generated content campaigns.
This allows companies to commission creator assets even when the primary objective is content production rather than organic influencer distribution.
Creator Marketplace
Creators can join 1stCollab and receive brand opportunities that may match their profiles and audiences.
They can also discover campaigns and apply to suitable opportunities.
Campaign Matching for Creators
Creators can receive invitations and matches rather than manually searching through unrelated sponsorship opportunities.
This can help influencers focus on partnerships that are more relevant to their content.
Automatic Media Kit
1stCollab provides creators with a media kit that updates with current reach and engagement information.
This reduces the need to manually update audience statistics every time a creator approaches a brand.
Creator Support
The platform provides human support during creator partnerships.
This can help creators resolve questions involving campaign requirements, approvals and payments.
Unlimited Team Members
The Free brand plan currently includes unlimited team members.
This can be useful for companies where several marketers need access to creator tracking and reporting.
How It Works
Create a Brand Account
Businesses can start using 1stCollab through its Free plan.
Define the Campaign
Establish the product, audience, campaign goals and type of creators required.
Search for Creators
Use creator search tools to identify influencers that may fit the campaign.
Review AI Recommendations
1stCollab can recommend creators based on available campaign and creator information.
Evaluate Creators
Review reach, engagement, content and other available performance information.
Build the Campaign
Select the creators that appear most suitable for the campaign.
Begin Outreach
Brands using managed campaigns can have creator outreach handled through 1stCollab.
Negotiate Terms
The platform can assist with negotiating creator rates and collaboration requirements.
Handle Contracts
Agreements with participating creators can be managed as part of campaign execution.
Launch Content
Approved creators produce and publish the agreed content.
Track Performance
Brands can follow campaign activity through real time analytics and reporting.
Measure Conversions
Trackable links can connect influencer activity with clicks, conversions and sales.
Manage Usage Rights
Businesses can manage rights to successful creator content when they want to reuse it in advertising.
Pay Creators
Creator payments and related administrative tasks can be handled through the platform.
Analyze ROI
Campaign data can then be used to identify creators and approaches that deliver stronger performance.
Use Cases
Ecommerce Brands
Online businesses can use creator content to generate traffic, conversions and sales while measuring campaign performance.
D2C Companies
Direct to consumer brands can build larger creator communities without manually managing every influencer relationship.
Influencer Marketing Teams
Internal marketing teams can automate creator discovery, outreach, negotiations and campaign administration.
Marketing Agencies
Agencies can use creator intelligence and campaign tools when managing influencer programs for clients.
Performance Marketers
Teams focused on measurable results can track clicks, conversions, revenue and ROI from influencer campaigns.
UGC Campaigns
Brands can commission creator generated content for use in organic or paid marketing.
Product Launches
Businesses introducing new products can rapidly identify and activate multiple relevant creators.
Paid Social Advertising
Successful influencer content can be reused in paid advertising when the appropriate usage rights are secured.
Large Scale Creator Programs
Brands can build campaigns involving dozens or hundreds of creators while reducing manual campaign operations.
Influencers
Creators can use 1stCollab to discover relevant brand partnerships, manage collaborations and receive payments.
Creator Managers
Managers representing influencers can use the platform to identify and manage potential brand opportunities.
Pricing
1stCollab currently provides three main pricing approaches for brands.
Free
$0
The Free plan is designed for brands that want to track creators and discover new influencers.
It includes:
Unlimited influencer tracking
Unlimited team members
Real time analytics and reporting
10 recommended creators
10 discovery searches
This provides a useful starting point for businesses that want to test the platform before committing campaign spending.
Fully Managed
20% of creator spend
The Fully Managed option is designed for brands that want complete campaign execution and performance optimization.
There is a minimum campaign spend requirement of $5,000 per month.
The plan includes everything in Free plus:
24/7 priority support through Slack
Unlimited creator search and recommendations
Link and conversion tracking
Fully supported campaign execution
Creator outreach
Negotiations
Tax filing support
Usage rights management
The website also states that there is no upfront platform charge for managed campaigns, with the fee based on creator spending.
Scaled
Custom Pricing
The Scaled plan is intended for brands spending more than $1 million per year on influencer marketing.
It includes everything in Fully Managed plus:
Bulk pricing discounts
Guaranteed performance benchmarks
Dedicated analysis and insights support
Businesses interested in this tier need to contact 1stCollab for custom pricing.
Creator Pricing
1stCollab is free for creators.
Creators can create a profile, discover campaign opportunities, participate in brand partnerships and receive payments without paying a platform subscription fee.
Strengths
Free Brand Plan
Businesses can start with creator tracking, analytics and limited discovery without paying a subscription fee.
More Than 100 Million Creators
The platform’s large creator dataset provides brands with a broad pool of potential influencer partners.
AI Recommendations
AI assisted creator recommendations can reduce the time required to build campaign shortlists.
End to End Campaign Automation
Outreach, negotiations, contracting, payments and tax related administration can all be supported within managed campaigns.
Strong Performance Focus
Clicks, conversions, sales and ROI can be measured rather than evaluating campaigns only through follower counts and engagement.
Creator Rate Intelligence
A large dataset of creator pricing submissions provides useful context during influencer negotiations.
Usage Rights Management
Brands can manage the rights required to reuse successful influencer content in paid advertising.
Unlimited Team Members
Even the Free plan supports unlimited team members.
No Upfront Fee for Managed Campaigns
Managed campaign pricing is based on creator spending rather than a large upfront software fee.
Free for Creators
Influencers can participate without paying a subscription fee.
Fast Creator Payments
1stCollab emphasizes prompt payment after creators successfully complete partnerships.
Drawbacks
Managed Campaign Minimum Spend
Brands need to spend at least $5,000 per month on creators to use the Fully Managed offering, making it less suitable for very small influencer campaigns.
20% Management Fee
The Fully Managed service charges 20% of creator spending, which becomes significant as campaign budgets increase.
Free Discovery Is Limited
The Free plan provides only 10 discovery searches and 10 recommended creators.
Advanced Automation Requires Managed Service
Brands using only the Free plan do not receive the complete campaign execution workflow.
Enterprise Pricing Is Custom
Large brands cannot determine Scaled plan costs without contacting the company.
AI Recommendations Still Need Human Review
Marketers should still review creator content, audience quality, brand suitability and reputation before approving partnerships.
Performance Cannot Be Guaranteed for Every Campaign
Influencer marketing results depend on creator fit, content quality, product relevance, pricing and audience response. Platform automation cannot guarantee sales or ROI.
Comparison with Other Platforms
1stCollab differs from basic influencer discovery platforms because it combines creator intelligence with campaign execution and performance measurement.
Many influencer databases primarily help marketers search for creators. Brands must then handle outreach, negotiations, contracts, payments and campaign reporting through other tools.
1stCollab’s Fully Managed offering can handle these operational stages on behalf of the brand.
Its pricing model is also different from many traditional influencer marketing software platforms. Businesses can begin with a free plan, while managed campaigns are charged as a percentage of creator spending rather than through a large fixed software subscription.
The platform also emphasizes measurable performance. Link engagement, conversions, sales and revenue can be connected with creator activity, making 1stCollab relevant to performance marketing teams.
Compared with traditional influencer agencies, 1stCollab uses technology and automation to support larger creator programs while retaining managed campaign assistance.
Its strongest fit is therefore brands that want to scale influencer marketing while reducing the amount of manual operational work required from their internal teams.
Customer Reviews and Testimonials
The official 1stCollab website includes numerous creator testimonials.
Creators such as @blogwithben, @designmoresteph, @moelueker, @influencerkenny, @1.800.brzy, @loiabasial, @soos.foods, @zachheyde, @matthew_berman and @khris.sheer describe their experiences with the platform.
Common themes in these testimonials include clear campaign communication, simple partnership workflows, fast payments, efficient negotiations and helpful human support.
The brand section of the website also presents customer results and case studies. One featured customer testimonial describes moving its influencer program to 1stCollab after seeing improvements in performance and reductions in marketing costs.
These reviews and results are presented by 1stCollab on its own website. They represent individual customer experiences and should not be interpreted as guaranteed outcomes for every creator or brand.
Conclusion
1stCollab is an AI powered influencer marketing platform that combines creator discovery, campaign automation and performance measurement.
Its database of more than 100 million tracked creators gives brands a large pool for influencer research, while AI recommendations can make it easier to identify potential partners across TikTok, Instagram and YouTube.
The platform becomes particularly valuable for businesses that want to move beyond creator discovery. Fully Managed campaigns can cover outreach, negotiations, contracts, payments, tax administration, usage rights and performance tracking.
Its free plan makes the platform accessible for businesses that want to begin with creator discovery and tracking, while the managed offering is more suitable for brands spending at least $5,000 per month on influencer campaigns.
Creators also receive a dedicated side of the marketplace where they can discover relevant brand deals, maintain an automatically updated media kit and receive payments without paying a platform fee.
Overall, 1stCollab is particularly suitable for ecommerce brands, D2C companies, agencies and performance marketing teams that want to scale influencer campaigns while reducing manual campaign administration and maintaining a strong focus on measurable ROI.
