Triple Whale is an AI-powered ecommerce analytics platform built to help Shopify store owners and DTC brands centralize data, improve attribution accuracy, and make better marketing decisions. Designed specifically for ecommerce, Triple Whale consolidates advertising data, profit tracking, customer LTV, and real-time KPIs into one powerful dashboard.
By connecting your Shopify store with ad platforms like Meta, Google, and TikTok, Triple Whale offers actionable insights into customer journeys, campaign performance, and profitability. Its AI tools, including predictive analytics and automated reporting, help ecommerce operators scale their businesses with data-backed confidence.
Whether you’re a small brand or a multi-million-dollar Shopify merchant, Triple Whale gives you visibility into the metrics that matter most.
Features
Triple Whale offers a comprehensive feature set tailored for ecommerce analytics and growth optimization:
Triple Pixel Attribution – Tracks first-party customer behavior across web and ad platforms to provide accurate attribution, even post iOS 14.
Summary Dashboard – Combines store KPIs, marketing ROAS, net profit, and blended metrics in a real-time overview.
Creative Cockpit – Measures ad creative performance with AI-powered insights to help scale high-performing assets.
Customer LTV Analysis – Tracks customer cohorts, retention, and long-term value with predictive tools.
AI Forecasting – Predicts future revenue and customer behavior using machine learning and historical data.
Benchmarking – Compare your metrics against anonymized industry averages from other Shopify brands.
Multi-Store Support – Manage multiple Shopify stores from one centralized analytics dashboard.
Ad Platform Integrations – Connects seamlessly with Meta Ads, Google Ads, TikTok, Amazon Ads, and Klaviyo.
Mobile App Access – View dashboards and receive alerts on the go with the Triple Whale mobile app (iOS and Android).
Custom Alerts & Notifications – Stay informed about key changes in metrics or anomalies in real-time.
How It Works
Triple Whale simplifies ecommerce analytics by syncing directly with your store and ad platforms:
Connect Your Shopify Store – Sign in and integrate your Shopify store using a secure connection.
Install Triple Pixel – Add the proprietary tracking pixel to your site to capture accurate customer behavior and conversion data.
Integrate Ad Channels – Link your ad accounts (Meta, Google, TikTok) for complete attribution and ad performance tracking.
Monitor Dashboard – Use the unified dashboard to track profit, ROAS, CAC, LTV, and other ecommerce metrics in real time.
Make Data-Driven Decisions – Use AI insights and reports to optimize your marketing spend, improve creative, and increase profitability.
The platform is cloud-based, requires no code to set up, and is designed for operators, not data analysts.
Use Cases
Triple Whale is purpose-built for ecommerce brands that need real-time, actionable insights:
Shopify Store Owners – Understand where your revenue comes from and how each channel contributes to growth.
Marketing Teams – Improve campaign ROI with accurate attribution and creative performance data.
Founders & CEOs – View daily profit, blended ROAS, and KPI benchmarks in a single dashboard.
Media Buyers – Optimize ad spend across Meta, Google, and TikTok with better cross-platform data.
Agencies – Manage analytics and reporting across multiple clients with multi-store and team features.
Growth Marketers – Use AI forecasting and LTV modeling to improve retention and scale sustainably.
Pricing
Triple Whale offers subscription pricing based on features and brand revenue tier. Pricing is customized, but as of the latest information:
Foundations Plan
Triple Pixel
Summary Dashboard
Blended ROAS and KPIs
Integrations with Meta, Google, and TikTok
Starting at approx. $100/month (based on revenue tier)
Growth Plan
All features from Foundations
Creative Cockpit
Benchmarking tools
Customer LTV
Custom Alerts
Starts around $300/month
Pro & Enterprise
Includes advanced AI forecasting
Cohort analysis
Dedicated support
Multi-store management
Custom pricing
Free demo and onboarding support are available. Discounts may apply for annual billing.
Strengths
Triple Whale delivers a number of standout advantages for ecommerce brands:
Ecommerce-Specific Analytics – Built from the ground up for Shopify merchants and DTC businesses.
Accurate Attribution – Triple Pixel offers post-iOS 14.5 attribution clarity beyond what Meta and Google alone can provide.
Unified Dashboard – Centralizes all marketing, store, and finance data in one place.
AI & Predictive Insights – Go beyond historical reports with forecasts, trends, and smart recommendations.
Creative Performance Analysis – Unique in-depth reporting on how ad creatives perform across campaigns.
Scalable & Secure – Handles brands from startup to enterprise, with secure integrations and data compliance.
Drawbacks
Despite its strengths, Triple Whale may not be ideal for every user:
Shopify-Only – Only supports Shopify stores; not compatible with WooCommerce, BigCommerce, or Magento.
No Free Tier – Offers no free plan; entry-level pricing may be high for very small or early-stage brands.
Learning Curve – While the UI is clean, the volume of data and metrics can overwhelm new users.
Requires Triple Pixel Setup – Attribution relies heavily on the proprietary pixel, which needs proper installation.
Limited Beyond Ecommerce – Not designed for B2B or non-product businesses.
Comparison with Other Tools
Compared to ecommerce analytics platforms like Northbeam, Lifetimely, and Google Analytics, Triple Whale offers a more centralized and visually-driven solution:
Northbeam provides strong attribution and tracking, but lacks creative-level insights and is more complex to configure.
Lifetimely is excellent for LTV modeling but lacks a full KPI dashboard and media buying tools.
Google Analytics is free and robust, but requires manual customization and lacks ecommerce-first reporting.
Triple Whale uniquely combines attribution, creative analysis, and LTV data in one platform designed specifically for ecommerce growth.
Customer Reviews and Testimonials
Triple Whale is widely praised by the DTC and Shopify community. According to verified reviews and community feedback:
“Triple Whale changed how we manage and understand our ad spend.”
“We finally have attribution that makes sense—and it’s helped us scale profitably.”
“The Creative Cockpit is a media buyer’s dream. I can see what’s working instantly.”
Triple Whale has a strong presence on Product Hunt, Shopify forums, and DTC Twitter/X conversations, where it’s favored by brands looking to improve marketing performance with clear data.
Conclusion
Triple Whale is a purpose-built ecommerce analytics platform designed to give Shopify brands a competitive edge in performance tracking, attribution, and decision-making. With real-time dashboards, AI-powered insights, and unique tools like the Creative Cockpit, it helps brands understand not just what’s happening—but why.
While it’s best suited for Shopify and lacks broader platform compatibility, its depth of insights and user-first design make it a must-have for DTC brands looking to grow with confidence.
For serious ecommerce teams aiming to scale smarter, Triple Whale offers the clarity and tools to make every marketing dollar count.
