Syntonym is a cutting-edge AI platform that provides real-time identity masking for individuals in video and image content. Unlike traditional anonymization methods such as blurring or pixelation, Syntonym replaces real facial features with synthetic identities that retain original expressions, emotions, and gaze direction—preserving the realism of the scene while ensuring user privacy.
Focused on privacy-first design, Syntonym serves sectors like retail analytics, healthcare, smart cities, and research, where visual data is essential but privacy regulations must be upheld. Its technology is deployable on the edge, in the cloud, or in hybrid environments, making it versatile for a wide range of applications requiring ethical visual data use.
Features
Real-Time Identity Masking
Alters facial features instantly using AI while maintaining emotions, expressions, and facial orientation.Synthetic Face Generation
Generates anonymized synthetic identities for each individual without using any personal data or real identities.Privacy-Preserving Analytics
Enables behavioral and demographic analysis without compromising user identity.Edge and Cloud Deployment
Available for deployment on devices, servers, or via hybrid architecture depending on operational needs.GDPR and Privacy Compliance
Built to comply with data protection laws like GDPR by ensuring no personally identifiable information (PII) is collected or stored.API and SDK Access
Offers developers tools for seamless integration into applications, platforms, and analytics systems.Emotion and Gaze Retention
Maintains realistic video insights such as head position, gaze tracking, and facial expression without revealing the true identity.
How It Works
Video Input Processing
Users input live or recorded video content into the Syntonym system via API, SDK, or platform interface.AI-Driven Facial Detection
The platform detects human faces in the video and maps expressions, gaze, and orientation.Synthetic Identity Replacement
Original facial features are replaced with AI-generated synthetic identities in real time.Output Video Generation
The processed video can be streamed or saved, showing fully anonymized yet expressive individuals.Integration with Analytics
Organizations can use the anonymized content to perform behavioral analytics or demographic tracking without PII risk.
Use Cases
Retail and Smart Cities
Monitor customer behavior in stores or pedestrian patterns in cities without collecting PII.
Healthcare & Clinical Trials
Capture facial responses or patient interactions during trials while complying with HIPAA and GDPR.
Security and Surveillance
Enable facial activity analysis in public or semi-public areas without identity exposure.
UX and Human Interaction Research
Collect emotional feedback and behavior data during usability testing or product interaction studies.
AI and Computer Vision Training
Train models on real human behavior using anonymized visual data.
Education and Online Learning
Ensure privacy in online classroom recordings while preserving interaction quality.
Pricing
Syntonym follows a custom pricing model, tailored to the client’s deployment needs, data volume, and application area.
Pricing Considerations:
Type of deployment (cloud, edge, hybrid)
Volume of video processed
Real-time vs batch processing
API usage level
Industry-specific compliance requirements
To receive a quote or demo, prospective users must contact the company through the official website.
Strengths
Unique synthetic identity technology preserving video realism
Fully GDPR-compliant and privacy-focused
Real-time performance suitable for live streaming or surveillance
Maintains essential behavioral data without collecting PII
API and SDK integration for developers
Versatile deployment options across edge and cloud
Drawbacks
Custom pricing only—no transparent pricing tiers for quick adoption
Currently enterprise-oriented, not designed for casual or individual users
May require technical integration for complex use cases
No free trial or self-serve demo available publicly
Focused on B2B and regulated industries
Comparison with Other Tools
Compared to anonymization tools like D-ID, Clearview AI, or FaceBlur, Syntonym offers a synthetic replacement approach rather than distortion or obfuscation.
D-ID focuses on video de-identification, but does not retain expressions with the same accuracy.
FaceBlur and similar tools blur or pixelate faces, reducing analytic utility.
Clearview AI is designed for identification, the opposite of Syntonym’s privacy-first approach.
Syntonym uniquely enables expression-preserving anonymization, making it ideal for ethical AI development and real-time analytics.
Customer Reviews and Testimonials
While Syntonym does not feature public consumer reviews, it has been highlighted by tech and privacy experts as an emerging solution in ethical AI and facial anonymization.
“Syntonym’s synthetic identities are a breakthrough for privacy-preserving analytics. It’s the future of ethical data use.” – AI Ethics Researcher
“We needed to analyze customer interactions in our retail stores while complying with strict privacy regulations. Syntonym solved that gap perfectly.” – Retail Innovation Manager
Its appearance in conferences and AI privacy discussions indicates growing traction across industries seeking balance between data utility and privacy.
Conclusion
Syntonym is redefining identity protection in visual media through its AI-powered real-time identity masking platform. With its ability to replace faces with synthetic identities while preserving emotion and realism, it enables organizations to use video content for analytics, research, and machine learning—all without compromising privacy.
Ideal for sectors like retail, healthcare, smart cities, and research, Syntonym offers a practical path toward GDPR-compliant, ethical visual data use. If your organization handles sensitive visual content, Syntonym offers a unique and future-proof solution to protect identities while preserving insights.
To learn more or request a demo, visit https://www.syntonym.com.
