SoroAI is an AI-powered customer support tool built specifically for ecommerce brands. It serves as an intelligent assistant that automates replies to customer queries, handles support tickets, and even contributes to increasing sales through proactive engagement. Designed to operate across multiple platforms such as Shopify, email, and social media, SoroAI aims to eliminate manual customer support workflows by using a conversational AI model trained on each brand’s unique data.
Unlike generic chatbots, SoroAI is capable of understanding and interacting with customers in a human-like manner, providing personalized responses that align with a brand’s tone and policies. It integrates seamlessly with leading ecommerce systems and uses historical conversations, product catalogs, and help desk data to continuously improve performance.
Features
SoroAI offers a wide set of features designed to improve both customer experience and operational efficiency in ecommerce businesses. At its core is a conversational AI engine that automates customer support 24/7. The assistant is trained using a brand’s specific data, including FAQs, order information, return policies, and product catalogs.
The platform integrates with Shopify, Klaviyo, Gmail, Meta (Instagram and Facebook), Gorgias, and many other ecommerce tools. Once connected, SoroAI begins analyzing support tickets and live chats to generate responses aligned with past human replies.
One of the standout features is its autonomous ticket handling. SoroAI doesn’t just assist; it takes full ownership of resolving tickets without human intervention unless escalation is needed. It also supports multi-language communication, enabling ecommerce brands to serve global customers effectively.
The platform includes analytics dashboards that track resolution rates, customer satisfaction, time saved, and revenue generated. Brands can monitor AI performance, tweak knowledge bases, and set custom parameters for when to involve human agents.
How It Works
SoroAI functions through a simple onboarding process. After signing up, users connect their Shopify store and help desk platform. The AI then begins ingesting historical data, including customer chats, email threads, FAQs, product details, and other documents relevant to support.
Once the training phase is complete, SoroAI is deployed across customer support channels. It handles incoming customer messages autonomously, using the knowledge it has gained to reply accurately and in the brand’s voice. Users can review, approve, or allow the AI to operate independently based on confidence scores and parameters.
SoroAI continuously learns from new conversations, improving response quality over time. It also provides detailed analytics in a centralized dashboard to help businesses evaluate performance, identify trends, and optimize operations.
The entire system is no-code and designed to be user-friendly. Support teams can set up automations, manage handoff rules, and make edits to AI-generated content without requiring technical expertise.
Use Cases
SoroAI is built to support ecommerce brands of all sizes. For Shopify merchants, it acts as a 24/7 support agent that can instantly handle questions about orders, shipping, returns, product availability, and more. This reduces the need for large support teams, especially during peak sales periods or promotional events.
Mid-size DTC brands use SoroAI to improve response times, decrease resolution costs, and create a consistent support experience across multiple platforms. With its ability to manage inquiries through email, social media, and chat simultaneously, it ensures no message goes unanswered.
For enterprise-level ecommerce operations, SoroAI offers scalability. Instead of hiring more agents to meet rising demand, brands can let the AI assistant handle repetitive tasks while human agents focus on complex cases or escalations.
Customer service teams also benefit by using SoroAI to draft replies or provide suggestions, reducing manual workload and ensuring consistency. This assistant is equally helpful in onboarding new agents, offering them AI-suggested responses as they learn.
Pricing
SoroAI offers transparent pricing based on monthly ticket volume and company size. According to the official website:
Starter Plan: Free
Includes up to 50 AI-resolved tickets per month
Ideal for small ecommerce brands getting started with automation
Growth Plan: Custom pricing
Includes higher ticket volumes, priority support, and additional integrations
Designed for scaling businesses that need more robust AI handling
Enterprise Plan: Custom pricing
Includes full customization, dedicated onboarding, priority engineering support, and advanced analytics
Built for large ecommerce brands and agencies managing multiple stores
All plans come with a free trial and no upfront credit card is required. Brands can request a demo directly from the website to receive tailored pricing based on specific needs.
Strengths
SoroAI excels in providing ecommerce businesses with an easy-to-implement, highly effective customer support solution. Its ability to integrate with popular platforms like Shopify, Klaviyo, and Meta ensures that brands can connect their existing systems without major changes.
The AI assistant is context-aware and brand-trained, making it more effective than generic chatbots. Its autonomy in resolving tickets translates into real cost savings and improved customer satisfaction. Multi-channel support ensures consistency across email, chat, and social platforms.
The platform also offers real-time performance tracking, allowing support managers to make informed decisions and optimize workflows. Its no-code setup and user-friendly dashboard lower the barrier for adoption.
SoroAI also provides multilingual capabilities, expanding its utility to global brands. Continuous learning and feedback loops help the assistant become more accurate and helpful over time.
Drawbacks
While SoroAI offers robust functionality, there are a few limitations. As with any AI system, there is a learning curve involved in training the assistant to fully understand complex brand-specific issues. Initial setup may require time to input accurate data and policies.
For brands with highly nuanced or specialized products, the AI may require more frequent supervision or human fallback handling to avoid miscommunication. Though the assistant can be fine-tuned, maintaining a high confidence level for autonomous replies may need ongoing adjustments.
Currently, pricing for higher tiers is custom and not publicly disclosed, which might make budgeting harder for some businesses. Additionally, since the tool relies heavily on integrations, any issues with third-party platforms may affect AI performance.
Comparison with Other Tools
Compared to general customer support platforms like Zendesk or Freshdesk, SoroAI stands out by being ecommerce-specific and AI-first. While Zendesk provides a robust help desk solution, it lacks the native AI assistant capabilities that SoroAI delivers out of the box for ecommerce brands.
Versus AI customer support tools like Tidio or Intercom, SoroAI provides deeper Shopify and ecommerce integration, making it more tailored to brands selling physical products. Its focus on automation and full ticket resolution is also more advanced than chatbots that only offer limited assistance.
Gorgias, a leading ecommerce help desk, offers strong integration with Shopify but relies more on macros and manual processes unless paired with external AI. SoroAI, on the other hand, provides native AI-driven automation built from the ground up for ecommerce.
Customer Reviews and Testimonials
As highlighted on the official website, SoroAI has received positive feedback from ecommerce brands using the platform to scale their support operations. Brands report saving dozens of hours per week and increasing customer satisfaction scores after deploying the AI assistant.
One testimonial noted that SoroAI resolved over 60 percent of incoming support tickets within the first month, significantly reducing workload for human agents. Other users praised the ease of setup and the helpful onboarding team.
While third-party review platforms like G2 or Capterra currently have limited user reviews for SoroAI, the tool’s growing presence and real-world success stories suggest strong user satisfaction, especially among early adopters in the Shopify ecosystem.
Conclusion
SoroAI is a forward-thinking AI customer support assistant built specifically for ecommerce. With native integrations, autonomous ticket resolution, and personalized AI interactions, it helps brands reduce support costs, scale operations, and improve customer experience.
Its no-code setup, customizable workflows, and real-time analytics make it accessible and actionable for support teams of all sizes. Whether you’re a small brand looking to automate basic inquiries or a large retailer aiming to scale globally, SoroAI provides the tools needed to transform customer service into a growth engine.
