Reath is a circular economy technology company that helps organizations track and manage reusable products through Digital Product Passports (DPPs). These digital records capture the journey, usage, and compliance data of physical goods—particularly reusable packaging—to improve traceability, reduce waste, and meet regulatory requirements.
Reath’s platform is designed for companies moving away from single-use packaging to reusable alternatives. It enables real-time visibility and accountability throughout the reuse lifecycle, supporting sustainability goals while ensuring compliance with health and safety standards.
Headquartered in the UK, Reath empowers businesses in sectors such as personal care, cleaning, food & beverage, and retail to successfully transition to reuse-at-scale with digital infrastructure that simplifies data collection, analytics, and reporting.
Features
Reath’s core offering revolves around the Digital Product Passport, a digital identity assigned to each reusable product or package.
Each passport stores detailed information, including product origin, material composition, number of reuse cycles, wash or cleaning status, and compliance checks.
The platform includes an IoT integration system, enabling businesses to track products via barcodes, QR codes, RFID tags, or other digital identifiers.
Reath provides a cloud-based dashboard for users to view key metrics such as reuse frequency, return rates, product lifespan, and location data in real-time.
Automated compliance tracking is built into the system, supporting standards like HACCP (Hazard Analysis and Critical Control Points) and emerging digital product passport regulations in the EU and UK.
The platform also supports custom workflows for washing, inspection, and redeployment, ensuring each product meets hygiene and safety protocols before reuse.
Reath’s analytics tools deliver insights into carbon savings, waste reduction, and operational efficiency improvements over time.
An open API enables seamless integration with inventory systems, logistics providers, point-of-sale platforms, and sustainability reporting tools.
How It Works
Reath’s system works by assigning a unique digital identity to each reusable product, such as a bottle, jar, or container.
When a product enters circulation, it is tagged with a barcode, RFID chip, or QR code. This identifier links to the product’s Digital Product Passport, which is hosted on Reath’s platform.
As the product moves through the reuse system—from distribution to customer use, return, washing, and re-circulation—its journey is updated in the DPP through scan events and data inputs.
The system automatically logs information such as the number of uses, condition checks, wash cycles, and location.
Compliance events (e.g., cleaning verification, safety checks) are also logged to meet hygiene and regulatory standards.
Organizations can monitor and manage the entire reuse process via Reath’s web dashboard, generate insights, and export data for compliance or sustainability reports.
This real-time monitoring reduces losses, improves turnaround time, and provides full transparency for customers, regulators, and partners.
Use Cases
Reath serves a wide range of industries adopting circular business models and reusable packaging.
Personal care brands use Reath to track refillable shampoo bottles or skincare packaging through salon or retail reuse systems.
Cleaning product manufacturers manage refill stations and reusable cleaning bottles to reduce plastic waste and improve customer engagement.
Food & beverage companies use the platform to oversee reusable coffee cups, takeaway containers, or delivery packaging.
Retailers and supermarkets partner with Reath to manage closed-loop packaging schemes, ensuring reusable containers are tracked, cleaned, and redistributed efficiently.
Supply chain and logistics providers use Reath to offer reuse-as-a-service models, supported by accurate tracking and data compliance tools.
Regulatory and compliance teams leverage Reath’s audit trails to demonstrate adherence to hygiene standards, circular economy goals, and DPP legislation.
Pricing
Reath does not publicly list fixed pricing on its website, as the platform is tailored based on company size, number of SKUs tracked, geography, and technical integration requirements.
Pricing depends on factors such as:
Volume of products in the reuse system
Type of identifier used (QR, RFID, etc.)
Analytics and compliance features required
API and system integration needs
Project support and onboarding scope
Organizations can request a custom consultation or demo through the Reath website to get detailed pricing based on their use case.
Reath offers subscription-based models for long-term projects and pilot pricing for companies just beginning their reuse journey.
Strengths
Reath brings a data-driven approach to circular packaging, solving real-world challenges in reuse systems like tracking, loss, hygiene, and compliance.
The Digital Product Passport model is aligned with future legislation in the UK and EU, helping companies prepare for DPP compliance early.
Reath enables real-time visibility across every step of a product’s lifecycle, improving accountability and reducing operational inefficiencies.
Its system is technology-agnostic, supporting a range of identifiers and working with multiple stakeholders in the supply chain.
The platform’s automated compliance features help brands ensure they meet safety and regulatory obligations, which is often a major barrier to reuse adoption.
With detailed data on reuse cycles and carbon impact, Reath supports companies in ESG and sustainability reporting.
Drawbacks
Reath is primarily designed for reusable packaging systems, which limits its applicability for single-use product monitoring or broader supply chain management.
Smaller companies or startups may find the onboarding and tech integration resource-intensive without adequate support.
Real-time tracking requires consistent scanning or RFID setup—success depends on operational discipline and stakeholder engagement.
Public pricing is not available, and evaluation requires consultation, which could slow down decision-making for smaller teams.
Reath’s platform is relatively specialized, and may not serve organizations looking for broader IoT logistics or product lifecycle tracking solutions outside reuse.
Comparison with Other Tools
Compared to general asset tracking platforms like Zebra Technologies or TrackTrace, Reath is purpose-built for reusable packaging and circular systems, with built-in hygiene and compliance workflows.
Unlike carbon offset or sustainability tools like Emitwise or Watershed, Reath focuses on physical product movement and compliance tracking rather than emissions accounting.
Platforms like Loop or Algramo provide reusable packaging solutions for brands but may not offer the same level of backend tracking, analytics, or compliance infrastructure that Reath delivers.
In contrast to simple QR-based tracking tools, Reath offers a full product passport architecture, positioning it for long-term use under evolving DPP regulations.
Customer Reviews and Testimonials
Reath has worked with major brands like Neal’s Yard Remedies, Oxwash, and Nature & My to implement successful reuse tracking systems.
Clients appreciate the platform’s ability to streamline reuse operations, ensure hygiene compliance, and deliver actionable insights from real-world data.
Pilot users report better visibility into return rates, product loss, and carbon savings, helping them scale reuse programs confidently.
Reath has been featured by Ellen MacArthur Foundation, The Grocer, and UKRI, and was selected for multiple sustainability-focused accelerators and innovation awards.
Conclusion
Reath is redefining how businesses manage reuse by turning physical packaging into traceable, intelligent assets through Digital Product Passports.
With its robust tracking, compliance, and analytics features, Reath enables companies to transition to circular models with confidence, while meeting regulatory and sustainability expectations.
As regulations around product passports and packaging reuse expand, Reath is positioned as a trusted technology partner for brands looking to future-proof their operations.
