Planck is a leading AI-powered data platform designed to transform the way commercial insurance carriers assess risk and underwrite policies. By automating the process of gathering and analyzing business data, Planck enables insurers to make faster, more accurate underwriting decisions using real-time intelligence.
The platform leverages proprietary natural language processing (NLP) and machine learning algorithms to extract high-quality insights from thousands of publicly available and proprietary data sources. With Planck, insurers no longer need to rely on outdated forms, self-reported information, or manual verification. Instead, they receive dynamic, contextual, and trustworthy risk data within seconds.
Planck is built to reduce underwriting friction, improve risk assessment accuracy, and drive operational efficiency in commercial P&C insurance.
Features
Planck offers a robust suite of features that enable intelligent, automated underwriting and risk management:
Real-Time Business Risk Profiles
Automatically generates a comprehensive risk profile of a business using AI to analyze digital footprints, business records, reviews, and more.Data Aggregation from 10,000+ Sources
Collects and synthesizes data from websites, government records, public filings, social media, and third-party databases.100+ Insurance-Specific Insights
Delivers targeted attributes such as number of employees, operational status, business classification, safety violations, and cyber risks.Customizable Underwriting Models
Carriers can tailor Planck’s output to their underwriting appetite, rules, and product lines.API Integration
Seamlessly integrates with carrier systems to deliver real-time insights during quote, bind, or renew workflows.AI-Driven Verification
Continuously monitors for discrepancies, noncompliance, or changes in business activity to alert underwriters in real time.Coverage Across Multiple Lines
Supports general liability, workers’ compensation, commercial property, cyber, and other commercial lines.
How It Works
Input Business Identifier
Insurers provide a basic identifier such as name, address, or tax ID during the quoting process.AI Aggregation and Analysis
Planck’s platform instantly searches and analyzes thousands of data sources to build a complete and accurate business profile.Attribute Generation
Planck delivers more than 100 risk attributes, including classification codes, compliance flags, financial signals, and cyber indicators.Underwriter Review or Automation
The insurer can use Planck’s data to enhance manual underwriting or feed it directly into automated decision models.Ongoing Monitoring
Planck continues to track businesses for changes that may affect risk exposure, such as a shift in operations or a regulatory violation.
Use Cases
Planck is built for a wide range of commercial insurance use cases:
Quote Automation
Reduce quoting time by up to 80% with pre-filled, verified data for commercial applicants.Loss Prevention
Detect hidden risks, misclassified businesses, or coverage gaps that may lead to future claims.Renewal Optimization
Update customer profiles with fresh data at the time of renewal to ensure accurate pricing and retention.Fraud Detection
Identify anomalies and data mismatches that may indicate intentional or accidental misrepresentation.Risk Scoring and Segmentation
Assign consistent, data-backed risk scores for triage or segmentation during underwriting.Cyber Risk Insights
Enhance cyber insurance underwriting by assessing a business’s digital infrastructure, vulnerabilities, and public exposure.
Pricing
Planck does not publicly list standard pricing on its website. The platform follows a custom enterprise pricing model based on:
Volume of submissions
Number of lines of business
Data usage and API integrations
Custom attribute and model requirements
Support and onboarding services
Insurance carriers and MGAs can contact Planck via the official contact page to request a custom quote, demo, or proof of concept.
Strengths
Fully automated data enrichment in seconds
High-accuracy insights tailored to commercial underwriting
Supports multiple commercial insurance lines
Scales across small business to enterprise underwriting
Integrates seamlessly into carrier workflows
Reduces manual work and underwriting cycle time
Enhances fraud detection and risk visibility
Drawbacks
Focused primarily on commercial insurance; not suitable for personal lines
Requires integration effort for API deployment
Custom pricing may limit access for small firms or startups
Dependent on external data availability and source quality
Comparison with Other Tools
Compared to traditional data vendors or manual underwriting methods, Planck offers real-time automation, AI precision, and broader data coverage. Unlike form-based data collection or manual third-party searches, Planck automates everything with minimal user input.
In contrast to generic data platforms like Clearbit or Dun & Bradstreet, Planck delivers insurance-specific attributes and models, making it a better fit for underwriters and actuaries in the commercial P&C sector.
Customer Reviews and Testimonials
Planck has been trusted by major global insurers, including AIG, Chubb, and others in the commercial insurance space. According to case studies and industry coverage, Planck’s platform has helped:
Increase quote-to-bind ratio by delivering accurate data instantly
Reduce underwriting time by eliminating manual data collection
Improve loss ratios by flagging previously unseen risk exposures
Enable more consistent and explainable decision-making
While individual customer quotes are limited on the public website, results shared through industry conferences and reports reflect strong user satisfaction and measurable ROI.
Conclusion
Planck is redefining the future of commercial insurance underwriting by combining the power of AI, automation, and real-time data intelligence. Its ability to instantly surface accurate business risk attributes allows insurers to improve decision-making, reduce underwriting costs, and enhance customer experience—all without increasing operational complexity.
For carriers seeking to digitize underwriting workflows, reduce fraud, and write better business at scale, Planck offers a powerful, trusted, and proven solution.
