Plainly is an AI-powered video personalization and automation platform that enables businesses to create highly customized videos at scale. By integrating with CRMs, e-commerce platforms, and marketing tools, Plainly automatically inserts personalized text, images, and data into pre-designed video templates.
This eliminates the need for manual video editing, making mass video production simple and efficient for sales, marketing, and customer engagement.
Key Features of Plainly
AI-Powered Video Personalization
- Generates thousands of personalized videos automatically.
- Customizes videos with recipient-specific details like names, purchase history, or custom messages.
Data-Driven Video Automation
- Pulls personalized data from spreadsheets, APIs, CRMs, and e-commerce platforms.
- Enables businesses to create videos dynamically based on customer interactions.
No-Code Video Editing
- Uses pre-designed templates to create personalized videos without editing experience.
- Allows easy customization of text, images, logos, and animations.
Bulk Video Generation
- Automates the creation of hundreds or thousands of unique videos at once.
- Ideal for email campaigns, customer engagement, and retargeting ads.
CRM & Marketing Integrations
- Seamlessly integrates with HubSpot, Salesforce, Mailchimp, Klaviyo, Shopify, and Zapier.
- Automates video distribution in email, SMS, and social media campaigns.
API & Webhooks for Developers
- Developers can use Plainly’s API to programmatically generate personalized videos.
- Supports custom integrations with third-party platforms.
Real-Time Video Rendering
- Quickly generates videos on-demand, in real-time.
- Enables businesses to create event-triggered videos (e.g., order confirmations, renewal reminders).
Multi-Channel Distribution
- Videos can be sent via email, SMS, WhatsApp, and embedded on landing pages.
- Works with paid ad platforms like Facebook Ads for retargeting campaigns.
How Does Plainly Work?
Step 1: Upload a Video Template
Users upload a base video or choose from a library of templates.
Step 2: Connect Data Sources
- Users link CSV files, Google Sheets, APIs, or CRMs to personalize video elements.
- The AI dynamically fills in names, order details, or customer information in each video.
Step 3: Automate Video Generation
- Plainly renders thousands of videos based on the connected data.
- AI ensures seamless integration of text, visuals, and branding.
Step 4: Distribute Videos Automatically
- Videos are sent via email, SMS, social media, or embedded on websites.
- Businesses can track engagement and measure performance.
Use Cases of Plainly
E-Commerce & Product Promotions
- Send personalized post-purchase thank-you videos.
- Automate abandoned cart recovery videos.
- Create custom discount offers for loyal customers.
Sales & Lead Generation
- Boost cold email response rates with customized video outreach.
- Automate follow-up videos for leads and prospects.
- Send personalized renewal or upsell messages.
Customer Support & Onboarding
- Welcome new users with custom onboarding videos.
- Provide AI-generated explainer videos based on customer needs.
- Deliver personalized support messages via email or SMS.
Event Invitations & Reminders
- Create custom video invitations for events, webinars, and conferences.
- Send personalized reminders to increase attendance rates.
HR & Internal Communications
- Generate employee onboarding videos with tailored information.
- Send personalized company updates or training materials.
Pricing Plans of Plainly
Plainly offers various pricing plans based on the volume of personalized videos generated. Visit the official Plainly website for the most accurate pricing details.
Estimated Pricing Tiers
- Free Plan – Limited video personalization with watermarks.
- Pro Plan – Higher video limits, CRM integrations, and API access.
- Enterprise Plan – Unlimited video generation, priority support, and advanced automation features.
Strengths of Plainly
- Scalability – Automates mass video production with AI.
- No-Code Simplicity – Easy-to-use platform for marketers and businesses.
- CRM & API Integrations – Connects with HubSpot, Salesforce, Shopify, and Zapier.
- Multi-Channel Distribution – Supports email, SMS, social media, and ad platforms.
- Real-Time Video Rendering – Generates custom videos instantly based on user actions.
Drawbacks of Plainly
- Limited Free Plan – Advanced automation requires a paid plan.
- Template Restrictions – Some users may want more design flexibility.
- Not a Full Video Editor – Best for personalization, not complex video production.
Comparison: Plainly vs. Competitors
Plainly vs. Windsor.io
- Windsor.io specializes in e-commerce video personalization.
- Plainly offers broader video automation with CRM and API integrations.
Plainly vs. RepliQ
- RepliQ focuses on B2B sales video outreach.
- Plainly is better for marketing, customer engagement, and e-commerce videos.
Plainly vs. Maverick AI
- Maverick AI is tailored for Shopify and e-commerce brands.
- Plainly supports more industries and integrations with marketing tools.
Customer Reviews and Testimonials
Positive Feedback
- “Plainly helped us create thousands of personalized videos for our email campaigns effortlessly!” – Digital Marketer
- “Our abandoned cart recovery rate increased by 25% with AI-personalized videos!” – Shopify Store Owner
Constructive Criticism
- “Would love to see more template customization options.” – SaaS Growth Marketer
- “The learning curve for API integration was a bit steep, but the support team helped.” – Developer
Conclusion: Is Plainly Worth It?
Plainly is an excellent AI-powered video personalization tool for businesses looking to scale customer engagement, marketing campaigns, and sales outreach. Its ability to automate video creation using CRM data, APIs, and marketing platforms makes it a powerful asset for e-commerce, sales teams, and digital marketers.
While it’s not a full-fledged video editor, its automation capabilities, integrations, and real-time video rendering make it a top choice for companies looking to leverage personalized video marketing at scale.
