Pixellot is a leading AI-powered sports video solution that automates the production, broadcasting, and analysis of sporting events. The platform uses fixed cameras, computer vision, and machine learning to capture, stream, and analyze live games without the need for human camera operators. Pixellot makes sports broadcasting accessible to schools, clubs, leagues, and broadcasters by reducing production costs and offering scalable, high-quality video content.
From grassroots sports to professional leagues, Pixellot enables teams, coaches, players, and fans to experience the game like never before. The platform covers a wide range of sports and supports multiple use cases, including automated live streaming, video highlights, tactical analysis, and fan engagement.
Features
Pixellot offers a robust feature set that combines AI-driven automation with broadcast-quality video and analytical tools:
Automated Sports Production: AI-controlled cameras follow the action on the field, court, or pitch without a human operator. The system auto-zooms, pans, and tilts to track plays in real time.
Live Streaming and Recording: Events can be streamed live to OTT platforms, social media, or team websites with HD video quality. Games are automatically recorded and stored for future viewing or analysis.
Multi-Sport Coverage: Supports a wide range of sports, including football, basketball, baseball, volleyball, ice hockey, handball, rugby, and more.
Coaching and Performance Analytics: Offers tagging tools, player stats, heatmaps, and tactical video breakdowns for coaches and analysts.
Video Highlights: Automatically generates game highlights, top plays, and custom reels for athletes, teams, and fans.
Fan Engagement Tools: Personalized highlight reels, replay options, and mobile viewing capabilities enhance fan experience.
Cloud-Based Platform: Centralized content management with tools for video editing, storage, and sharing.
AI Referee and Officiating Tools (Beta): In development for use in officiating decisions and game rule enforcement.
How It Works
Pixellot systems consist of fixed panoramic cameras installed in sports venues. These cameras capture the entire field of play in ultra-wide angle. Using advanced computer vision and AI, the software automatically identifies the ball and players, then creates a virtual broadcast by following the action.
The camera footage is sent to the Pixellot cloud where it is processed in real time. Users can access the live stream or VOD (video-on-demand) via Pixellot’s platform or third-party integrations. The AI system also tags key events, such as goals or fouls, and makes highlight clips available shortly after they happen.
Coaches and analysts can access game footage through a separate dashboard with tools for drawing, tagging, and analyzing plays. Pixellot integrates with popular video analysis platforms and sports data systems, offering a seamless workflow for professional use.
Use Cases
Pixellot is used globally by thousands of teams, schools, leagues, broadcasters, and federations. Its core use cases include:
Youth and Amateur Sports: Schools and community leagues use Pixellot to live-stream games for parents, scouts, and fans without needing a production crew.
Professional Clubs: Teams in elite leagues use the platform for match recording, tactical breakdowns, and fan content.
Coaching and Training: Coaches utilize Pixellot’s analytics tools for performance review, scouting, and strategic planning.
Media and Broadcasting: Sports networks and OTT platforms partner with Pixellot to expand content coverage at scale and lower cost.
Federations and Associations: National and regional sports organizations use Pixellot to digitize games across all levels for archiving, talent identification, and compliance.
Schools and Universities: Educational institutions implement Pixellot to cover varsity games and promote student-athletes.
Pricing
Pixellot offers custom pricing based on customer needs, scale, and feature set. Pricing is influenced by factors such as:
Number of venues and cameras
Type of sport and field size
Streaming destinations and video resolution
Access to coaching analytics and integrations
Level of support and content services
While detailed pricing is not listed publicly, Pixellot works with clients on customized packages. The company offers purchase, lease, or revenue-sharing models depending on the use case. Potential customers are encouraged to request a demo or speak with a sales representative to get a tailored quote.
Strengths
Fully automated sports production, reducing the need for expensive crews
Multi-sport support, from youth games to professional events
Broadcast-quality video, including live streaming and VOD
Scalable solution, suitable for a single school or a national sports federation
AI-generated highlights, making it easier to share content quickly
Advanced coaching tools, helping teams analyze and improve performance
Strong partner ecosystem, including integrations with analytics platforms and broadcasters
Global adoption, with over 27,000 installations in 70+ countries
Drawbacks
Upfront equipment installation is required, which may be a barrier for smaller facilities or mobile sports
No public pricing, making it harder to evaluate costs quickly
Requires stable internet connectivity for high-quality live streaming
AI limitations in some fast-moving or complex sports, which may require manual editing in certain scenarios
Limited customizations for broadcast graphics compared to fully human-produced events
Comparison with Other Tools
Pixellot competes with automated sports video platforms like Hudl Focus, Spiideo, and Veo. Compared to Hudl Focus, Pixellot provides a more comprehensive offering for both broadcasting and coaching. Spiideo offers cloud video analysis with panoramic cameras but focuses more on Scandinavian markets.
Veo is popular for mobile and portable use but has fewer features for live streaming and less customization in analytics. Pixellot stands out with its end-to-end solution that includes live broadcast, highlights, coaching tools, and fan engagement, all in one integrated platform.
For organizations looking to scale sports coverage while reducing production costs, Pixellot offers a more robust and enterprise-ready system than most competitors.
Customer Reviews and Testimonials
Pixellot is trusted by over 400 organizations worldwide, including major sports leagues, federations, and clubs. Testimonials from partners such as ESPN, FC Barcelona, and NFHS (National Federation of State High School Associations) highlight the platform’s ability to deliver reliable, automated video at scale.
Clients report improved fan access, reduced operational costs, and streamlined video workflows for coaching and broadcasting. One high school athletic director noted that Pixellot made it possible to stream every varsity game without adding staff. A professional team analyst praised the quality of the footage and the easy integration with existing analysis tools.
Many users highlight the return on investment, especially when paired with monetization options like pay-per-view, sponsorship, or fan subscriptions.
Conclusion
Pixellot is revolutionizing the world of sports broadcasting and analysis through its innovative use of AI and automation. By eliminating the need for manual filming and editing, it democratizes access to high-quality sports content and empowers organizations of all sizes to deliver professional-grade video experiences.
Whether you’re a school looking to live-stream games for parents, a club aiming to boost player performance, or a broadcaster seeking scalable coverage, Pixellot provides the tools, infrastructure, and intelligence needed to achieve your goals.
For any sports organization looking to stream smarter, analyze deeper, and engage fans better, Pixellot stands out as the most advanced and reliable solution available today.
