NatureMetrics is a biodiversity monitoring company that uses cutting-edge environmental DNA (eDNA) and molecular technologies to deliver fast, scalable, and accurate insights into nature. By analyzing DNA traces left by organisms in water, soil, and air, NatureMetrics allows governments, industries, and conservation organizations to monitor ecosystems with unmatched precision.
With a mission to bring nature into the boardroom, NatureMetrics helps organizations measure, report, and improve their impact on biodiversity. Its tools support environmental compliance, biodiversity net gain, corporate sustainability strategies, and global conservation targets through standardized and science-backed nature intelligence.
Founded in the UK and operating globally, NatureMetrics is reshaping the way biodiversity is monitored, managed, and reported.
Features
NatureMetrics provides an integrated set of biodiversity monitoring solutions powered by environmental DNA sampling and molecular analytics.
A key feature is the eDNA service, which enables users to detect thousands of species from a single sample of water, sediment, or soil. Using advanced lab techniques, the company identifies DNA fragments left behind by organisms to produce a detailed biodiversity profile of the area.
The platform includes ready-to-use sampling kits, which are shipped globally and designed for easy use by non-experts in the field. This democratizes biodiversity data collection and reduces the need for specialist field teams.
NatureMetrics offers Nature Intelligence, a digital platform that visualizes biodiversity results, trends, and metrics in user-friendly dashboards. It supports ESG reporting, biodiversity accounting, and strategic decision-making.
The company provides custom reporting and analytics tailored to regulatory requirements or voluntary frameworks such as TNFD (Taskforce on Nature-related Financial Disclosures), SBTN (Science Based Targets for Nature), and Global Biodiversity Framework.
A BioData Platform provides customers with access to their biodiversity data, metrics, and change over time, enabling long-term tracking and transparency.
NatureMetrics also supports baseline assessments, impact monitoring, restoration success tracking, and nature-positive strategy development.
How It Works
NatureMetrics operates by combining field-based eDNA sampling with laboratory analysis and cloud-based reporting tools.
Users begin by receiving a sampling kit from NatureMetrics, which includes instructions and tools to collect water, soil, or sediment samples. The sampling process takes only minutes and requires no specialist training.
Samples are returned to NatureMetrics’ laboratories, where DNA is extracted, sequenced, and analyzed using high-throughput bioinformatics pipelines.
Species present in the samples are identified through reference databases, creating a comprehensive biodiversity inventory that includes fish, amphibians, mammals, birds, insects, and more—depending on sample type.
The results are uploaded to NatureMetrics’ digital platform, where clients can explore interactive dashboards showing species presence, habitat health, and changes over time.
For corporate clients, results are mapped to sustainability frameworks and can be integrated into ESG reports or biodiversity risk assessments.
Use Cases
NatureMetrics is used across industries and sectors that depend on accurate, scalable biodiversity data.
Environmental consultants use eDNA analysis to conduct species surveys, habitat assessments, and baseline studies for environmental impact assessments.
Infrastructure and energy companies rely on NatureMetrics to monitor biodiversity risks, track habitat disturbance, and demonstrate regulatory compliance during construction and operation.
Conservation NGOs use the tools for restoration monitoring, invasive species detection, and long-term biodiversity tracking.
Corporate sustainability teams use NatureMetrics to report on nature-related risks and impacts in line with TNFD and other frameworks.
Governments and policymakers use NatureMetrics to measure national biodiversity baselines and report progress on targets under the Global Biodiversity Framework.
Water utilities and regulators apply eDNA tools to monitor aquatic ecosystems for pollution, invasive species, and habitat degradation.
Academia and researchers use NatureMetrics services to conduct field studies and enhance biodiversity understanding.
Pricing
NatureMetrics does not publish standard pricing on its website, as costs vary based on sample type, project size, geographic location, and analysis depth.
Pricing depends on factors such as:
Number and type of samples (e.g., freshwater, marine, terrestrial)
Project objectives (e.g., baseline study, compliance monitoring)
Geographic region and logistics
Required speed of turnaround
Reporting depth and data integration
NatureMetrics provides custom quotes and consultations to ensure solutions match the client’s technical and budgetary requirements. Interested organizations can request a quote or schedule a consultation through the official website.
Strengths
NatureMetrics’ core strength is its scientific rigor and technological innovation, combining eDNA sampling with high-throughput analytics to provide scalable biodiversity insights.
The platform delivers non-invasive monitoring, avoiding the need for species capture or visual identification, making it safer and more efficient.
The use of ready-to-use sampling kits makes biodiversity monitoring accessible to a broader audience, even in remote locations.
NatureMetrics aligns with global sustainability frameworks, supporting ESG, TNFD, and biodiversity net gain reporting, which is essential for responsible businesses.
It offers time- and cost-effective biodiversity monitoring across wide spatial and temporal scales, supporting rapid decision-making.
The digital platform enhances data transparency, comparability, and reporting across projects and time periods.
Drawbacks
As a specialized solution, NatureMetrics is not designed for general-purpose environmental monitoring beyond biodiversity.
The platform requires sample shipping to labs, which can introduce delays for users in remote or regulated areas.
The effectiveness of eDNA detection can vary depending on sampling conditions, species shedding rates, and reference database completeness.
Some clients may require expert interpretation of results, especially for regulatory submissions or ecological impact decisions.
Because pricing is not public, potential users must go through the sales process to evaluate affordability, which may slow initial adoption.
Comparison with Other Tools
Compared to traditional field surveys and camera trapping, NatureMetrics provides faster, more comprehensive, and non-invasive species detection.
Unlike platforms like iNaturalist, which rely on citizen science and visual sightings, NatureMetrics uses molecular analysis for objective species identification, even when species are not directly observed.
Compared to biodiversity tools like Global Biodiversity Information Facility (GBIF), which aggregate historic records, NatureMetrics focuses on real-time monitoring and active sampling, offering greater accuracy and specificity.
Other eDNA providers may offer lab services, but NatureMetrics combines field kits, lab analysis, and a digital reporting platform, making it a full-service solution.
Customer Reviews and Testimonials
NatureMetrics has worked with a wide range of clients including Anglian Water, The Nature Conservancy, IUCN, Shell, and other global stakeholders.
Testimonials highlight the platform’s ease of use, rapid turnaround, and scientific accuracy. Users report better regulatory compliance, improved biodiversity data collection, and enhanced stakeholder communication.
Conservation partners value the ability to detect rare, elusive, or cryptic species that traditional methods might miss.
Corporate users commend NatureMetrics for providing biodiversity intelligence that supports nature-positive business strategies and stakeholder transparency.
Conclusion
NatureMetrics is redefining how organizations measure and manage biodiversity. By using eDNA technology to provide fast, accurate, and scalable insights, it empowers businesses, governments, and conservationists to take informed action for nature.
With tools that align with global sustainability frameworks and a platform that turns scientific data into strategic intelligence, NatureMetrics is a trusted partner for organizations serious about biodiversity.
