Masonry AI is an AI-powered internal tool builder that allows teams to generate custom dashboards and apps from plain English prompts. Instead of coding from scratch, users describe what they want — and Masonry generates fully functional, data-connected applications automatically.
The platform is designed for operations, product, support, and data teams that need reliable internal tools without waiting on engineering resources. It helps turn manual workflows into automated apps connected to your data sources.
From CRMs to admin panels, from data visualizations to approval flows, Masonry AI enables fast, secure, and scalable tool creation — all with the simplicity of an AI interface.
Features of Masonry AI
Masonry lets users generate internal apps using simple text prompts. Just describe the tool you need — like “an admin dashboard to manage user accounts” — and Masonry builds it instantly.
It supports a wide range of internal tool templates, including CRUD apps, user management panels, analytics dashboards, feedback tools, support ticketing systems, and more.
The platform connects directly to common databases and APIs, including PostgreSQL, MySQL, Airtable, REST APIs, and more. Users can query live data and perform read/write operations safely.
Built-in authentication and role-based access controls allow teams to secure internal apps and define who can view, edit, or manage data.
Masonry’s interface supports visual editing and drag-and-drop components, enabling quick customization even after the AI generates the initial version.
Changes to the app can be made through prompts or manual adjustments. Users can also deploy tools to a custom domain or internal environment.
The AI continues learning from user feedback, generating cleaner and more tailored results over time.
How Masonry AI Works
Users start by entering a prompt describing the internal tool they need. For example, “create a dashboard to view and edit customer orders from my database.”
Masonry’s AI engine interprets the request, connects to relevant data sources, and auto-generates the UI components and logic needed for the tool.
Once generated, users can customize the app visually or further refine it with additional prompts.
The app is then deployable immediately and can be shared with team members or embedded into existing workflows.
The backend remains secure, and data never leaves the original source — Masonry queries data via read/write access configured by the user.
Use Cases of Masonry AI
Startups can quickly build internal tools without needing to allocate developer resources.
Operations teams can create workflow automation dashboards, approval flows, and task trackers that connect directly to live databases.
Support teams can build ticket management or customer insight dashboards to improve response times.
Product managers can create internal CRMs, product feedback tools, or feature tracking boards to streamline collaboration.
Data teams can generate data explorers or internal BI tools without spinning up a separate analytics platform.
Non-technical teams can experiment and deploy tools independently, without waiting on engineering cycles.
Pricing
As of the latest data from the official website, Masonry AI offers the following pricing structure:
Free Plan – Ideal for testing the platform. Includes limited apps, one data source, and basic features.
Pro Plan – Priced at $20/month per user, includes more apps, multiple data sources, and premium support.
Business Plan – Custom pricing for teams that need advanced collaboration, role-based access, and enterprise-grade support.
All plans offer AI-powered tool generation, database integrations, and secure deployments. A 7-day free trial is available for new users.
More details are available at: https://www.masonry.so/#pricing
Strengths of Masonry AI
Masonry significantly reduces the time and technical effort needed to build internal tools.
The AI interface makes it accessible to non-developers and fast for experienced users to iterate on internal apps.
Its support for database and API integrations makes it highly flexible and compatible with most data workflows.
Built-in access control and security features make it safe for internal deployment, even in regulated environments.
The visual editor allows customization after generation, ensuring tools match specific team workflows.
Drawbacks of Masonry AI
Currently focused on internal tools — not suitable for building full public-facing applications.
May require some technical knowledge to configure complex data sources or API connections effectively.
Free plan is limited in scope, which may not be enough for teams looking to use it at scale without upgrading.
Some features, like version control and advanced testing, are still evolving.
AI-generated interfaces may need manual polishing for enterprise-grade deployment.
Comparison with Other Tools
Compared to Retool, Superblocks, or Appsmith, Masonry AI differentiates itself with prompt-based AI generation instead of a manual drag-and-drop-first approach.
While Retool offers more control and custom code support, it requires deeper technical involvement. Masonry is more beginner-friendly and faster to get started.
No-code platforms like Softr or Glide are focused on frontend apps and often lack the backend data access control that Masonry provides.
For teams looking to prototype or launch internal tools without engineering delays, Masonry AI offers a lightweight yet powerful alternative with a fast setup and secure infrastructure.
Customer Reviews and Testimonials
Masonry AI has been well received by product managers, startup founders, and operations teams for its speed and simplicity.
Early users highlight the platform’s ability to go from idea to working tool in minutes — especially for repetitive internal requests like user management or order processing.
The tool has also gained attention on Product Hunt for its prompt-to-app generation approach.
Product Hunt Listing: https://www.producthunt.com/products/masonry
Conclusion
Masonry AI is redefining how teams build internal tools by replacing manual development with AI-driven generation. Whether you’re building admin dashboards, internal CRMs, or ops tools, it gives you a way to get from idea to deployment — fast, securely, and without writing code.
If you’re looking to remove the friction of building internal applications, Masonry AI is a modern solution that empowers both technical and non-technical users alike.
