Gumlet is a complete media optimization and delivery platform designed to automate the compression, transformation, and delivery of images and videos for websites and applications. With a focus on performance, scalability, and developer simplicity, Gumlet helps digital businesses deliver media assets faster and more efficiently across all devices and platforms.
By leveraging real-time optimization and smart CDN distribution, Gumlet ensures that media content—images, videos, or live streams—is automatically resized, compressed, and served in the best format for each user. This not only boosts page load speeds but also improves SEO and user engagement metrics.
Trusted by 8,000+ companies including Sony, Unacademy, and HCL, Gumlet is the go-to platform for developers, marketers, and publishers looking to optimize media performance at scale.
Features
Gumlet offers a wide array of tools across both image and video management:
Image Optimization
Automatic Image Compression: Reduces image file sizes by up to 68% without quality loss.
Real-Time Resizing: Dynamically resizes images based on device resolution and viewport.
Next-Gen Format Conversion: Automatically delivers images in WebP and AVIF formats for modern browsers.
Lazy Loading Support: Improves performance by loading images only when they appear on screen.
Global CDN Delivery: Integrates with AWS CloudFront and other CDNs to serve media instantly worldwide.
SEO and Accessibility: Automatically adds alt tags and ensures semantic image loading for better SEO scores.
Video Hosting and Streaming
End-to-End Video Pipeline: From upload to encoding and playback, Gumlet handles everything in one platform.
Adaptive Bitrate Streaming (ABR): Ensures smooth playback on all network conditions and devices.
HTML5 Player: Customizable, lightweight video player with branding options and analytics.
VOD and Live Streaming: Supports both on-demand video hosting and real-time live streaming.
Video Analytics: Real-time viewer insights like watch time, completion rate, and geo-distribution.
Developer-Friendly Tools
REST API & SDKs: Integrate image and video optimization into any frontend or backend environment.
Custom Domains and Headers: Full control over media URLs, caching, and security settings.
Dashboard and Logs: Monitor usage, track performance, and audit requests in a centralized UI.
How It Works
Gumlet simplifies media delivery through automation and intelligent processing:
Connect Source or Upload: Integrate your existing image or video source (cloud storage, CMS, or upload directly).
Automatic Optimization: Gumlet’s servers compress and convert media in real-time based on the end-user’s device, browser, and bandwidth.
Global Delivery: Optimized media is served instantly via CDN with minimal latency and maximum availability.
Real-Time Analytics: Users can monitor image requests or video performance via a detailed dashboard.
Customization: Developers can set transformation parameters directly via URL or API to control media behavior.
Use Cases
Gumlet is ideal for a wide variety of businesses and applications:
E-Commerce: Deliver fast-loading product images and videos to improve conversion rates.
News and Media: Optimize page speed by serving compressed visuals without manual intervention.
EdTech Platforms: Stream live and recorded lessons with low latency and high quality.
Marketing Teams: Improve SEO and website performance by automating image delivery.
Developers and SaaS Products: Embed fast-loading video and responsive images without building custom pipelines.
Pricing
Gumlet offers flexible pricing based on bandwidth usage, making it suitable for businesses of all sizes. As per the official Gumlet pricing page, the current plans are:
Image Optimization Plans
Starter – Free
1 GB image delivery/month
Basic analytics and support
Growth – $5/month
25 GB image delivery
All standard optimizations and CDN
Scale – $50/month
500 GB image delivery
Advanced security and API access
Enterprise – Custom pricing
Millions of image views/month
Dedicated account manager and custom SLAs
Video Delivery Plans
Pay-as-you-go
$0.05 per GB of video streaming
Includes encoding, storage, and playback
Additional fees for live streaming or premium features
All plans include a 14-day free trial with access to premium features.
Strengths
Gumlet stands out as a leading media optimization platform due to several key advantages:
Fully Automated Workflow: No need for manual compression or resizing of assets.
Multi-Format Support: Automatically serves best-performing media formats based on the user’s browser.
Scalable for Enterprise: Handles high-traffic websites and video delivery without performance loss.
Developer-Centric: Strong APIs and SDKs for rapid integration.
Affordable Pricing: Pay-as-you-go plans ensure cost efficiency, especially for startups and SMBs.
Reliable CDN Backbone: Ensures global delivery with low latency and high availability.
Drawbacks
While Gumlet is robust, there are a few limitations to be aware of:
Video Editing Not Included: Unlike some video platforms, Gumlet does not offer video editing or clipping features.
Free Tier is Limited: Only 1 GB of image delivery per month on the free plan, which may not suit active sites.
Live Streaming Cost: Live video streaming can incur higher costs depending on viewer numbers and bitrate.
Comparison with Other Tools
Gumlet competes with tools like Imgix, Cloudinary, Vimeo, and Bunny.net:
Versus Cloudinary: Cloudinary offers more image transformation features but has a steeper learning curve. Gumlet focuses on simplicity and real-time delivery.
Versus Imgix: Imgix is strong in real-time transformations, but Gumlet offers better pricing and video support.
Versus Vimeo: Vimeo is mainly a video hosting platform. Gumlet supports both image and video delivery with CDN optimization.
Versus Bunny.net: Bunny is CDN-focused, while Gumlet offers a full media pipeline from upload to playback with optimization.
Customer Reviews and Testimonials
Gumlet has received positive feedback from developers, marketing teams, and business owners alike.
Customer highlights include:
“Gumlet made our site 3x faster without changing our workflow.”
“Our bounce rate dropped significantly after switching to Gumlet for media delivery.”
“It’s like having a full-time media engineer—automated and reliable.”
These testimonials underscore the value Gumlet brings in both performance and ease of use.
Conclusion
Gumlet is a complete solution for businesses that need fast, optimized, and scalable image and video delivery. With real-time transformations, multi-format support, and global CDN coverage, it streamlines media performance without requiring complex engineering.
Whether you’re running an e-commerce site, hosting online courses, or managing a content-rich publication, Gumlet gives you the tools to deliver beautiful media experiences at scale—backed by modern infrastructure and developer-first design.
