Granular is a comprehensive farm management software platform designed to help growers make data-driven decisions, maximize farm profitability, and streamline daily operations. Backed by Corteva Agriscience, Granular combines enterprise-level farm planning tools with field-level insights, enabling farmers to manage crops, inputs, labor, and financials all in one system.
Granular helps modern farms track operational performance, measure profitability by field or crop, and make timely decisions that improve yield and reduce waste. Its web-based interface and mobile apps allow users to access and update data in real time, whether in the office or in the field.
At its core, Granular is built to empower data-backed farming, delivering operational transparency, better resource management, and long-term business sustainability. From pre-season planning to post-harvest analysis, Granular supports every stage of the growing season with advanced tools and actionable insights.
Features
Digital Farm Planning
Granular allows growers to create comprehensive pre-season crop plans, including field boundaries, planting schedules, seed types, and fertilizer applications.
Field-Level Profitability Tracking
The platform helps track costs and revenues on a per-field basis, enabling farmers to identify which fields or crops are the most profitable.
Integrated Operations Management
Users can manage and schedule tasks like planting, spraying, and harvesting with labor and equipment assignments through a central dashboard.
Real-Time Data Capture
Field activities can be logged through Granular’s mobile app, keeping records accurate and up to date without needing manual spreadsheets.
Financial and Input Tracking
Granular provides visibility into expenses, input use, and cost per acre to support smarter purchasing and budget control.
Custom Reports and Analytics
Detailed reports offer insights into operational efficiency, input ROI, and field performance trends across seasons.
Team Collaboration Tools
Granular enables multiple team members to collaborate on shared plans, ensuring clear communication between owners, operators, and agronomists.
Integration with Precision Tools
The platform integrates with John Deere Operations Center, Climate FieldView, and other agtech systems, allowing seamless data syncing from equipment and sensors.
Land and Acre Management
Growers can manage lease agreements, land ownership details, and track cost allocation between owned and rented acres.
Mobile App Access
The Granular app allows growers and teams to view tasks, enter records, and manage operations directly from the field.
How It Works
Granular starts by setting up your farm’s operational structure, including fields, crops, equipment, and team members. Users input data such as field boundaries, input costs, and labor availability to begin building digital plans for the upcoming season.
During the growing season, activities like planting, spraying, irrigation, and harvesting are recorded via the mobile app or web dashboard. Each task can be assigned to a specific operator or machine, and tracked for time, location, and resources used.
As data is entered or synced from precision ag tools, Granular calculates real-time metrics like cost per acre, field profitability, and variance from planned budgets. The software then presents this information in visual reports and dashboards, enabling growers to evaluate what’s working and adjust plans on the go.
At the end of the season, growers can run performance reports, review input usage, and calculate net returns by crop or field. These insights feed directly into next season’s planning, creating a continuous improvement loop.
All of this is managed in a secure, cloud-based environment, accessible from any device with login access via the Granular SSO portal.
Use Cases
Field Profitability Analysis
Growers can break down profits by field, helping them decide where to plant certain crops or invest in infrastructure for the highest return.
Labor and Equipment Management
Managers assign tasks to crews or machines, monitor task completion, and track time and resource use to improve efficiency.
Cost Control and Budgeting
Granular enables better budgeting by tracking input usage and costs, preventing overspending and identifying opportunities for savings.
Multi-Farm Operations
Owners managing multiple farms or tenant arrangements can separate data by operation while maintaining centralized control and oversight.
Seasonal Planning
Farmers use Granular to build detailed seasonal plans for planting, input application, and harvest timelines, improving coordination and execution.
Collaborative Team Management
Agronomists, field managers, and workers all access the same up-to-date plans, reducing miscommunication and improving accountability.
Benchmarking and Analysis
Users can compare field performance across seasons, crop types, or regions, identifying trends that help improve long-term profitability.
Regulatory Compliance
Accurate recordkeeping simplifies environmental reporting and helps ensure compliance with local and federal regulations.
Lease and Landowner Relations
By tracking land profitability, growers can better negotiate lease terms and demonstrate value to landowners.
Pricing
Granular offers tailored pricing based on the size of the farm operation, features required, and the number of users. While the company does not publish fixed pricing on its website, its services are typically offered as an annual subscription.
Pricing factors include:
Number of acres managed
Selected modules or features
Integration with third-party systems
Level of support and training provided
Growers can request a customized quote by contacting the Granular sales team through the website. The platform also offers a free demo or trial upon request to allow prospective users to evaluate its features before committing to a subscription.
Strengths
Comprehensive Farm Management
Granular covers everything from crop planning and input tracking to labor management and financial analysis, offering a full-suite solution.
Field-Level Profit Insights
The ability to calculate and visualize profitability per field is a powerful tool for improving decision-making and ROI.
Ease of Use
The interface is designed for non-technical users, with intuitive workflows and accessible mobile apps.
Strong Integrations
Seamless compatibility with equipment and agtech platforms like John Deere and Climate FieldView enhances data accuracy and usability.
Collaborative Features
Granular allows all team members to stay connected, ensuring that everyone operates from the same, up-to-date plan.
Cloud-Based and Secure
Users can access their data from anywhere, and information is stored in a secure, cloud-based environment.
Backed by Corteva
As part of Corteva Agriscience, Granular has strong industry support and development resources to maintain and improve the platform.
Drawbacks
Not Ideal for Small Hobby Farms
Granular is geared toward commercial-scale farms and may be overbuilt for small or hobby operations with limited acreage.
Learning Curve
While user-friendly, new users may need time to fully understand and utilize all features, particularly financial modules.
Subscription Cost
The annual subscription may be a significant expense for smaller operations, especially when adding multiple users or modules.
Internet Required
As a cloud-based platform, Granular requires reliable internet access for full functionality, which may be a limitation in rural areas.
Data Entry Load
Initial setup and ongoing data entry may require a time investment, particularly if integrations are not fully configured.
Comparison with Other Tools
Compared to platforms like Agworld or Trimble Ag Software, Granular is known for its strong focus on profitability analysis and financial transparency. While Agworld emphasizes agronomy and collaboration between farmers and advisors, Granular focuses more on the economic side of operations.
In contrast to FarmLogs, which is popular with small to mid-size growers, Granular offers more enterprise-level tools suited for large operations and multi-entity management.
Granular also distinguishes itself with its integration depth—especially with John Deere Operations Center, which allows for automated task syncing from machinery data logs.
Unlike image or drone-based platforms like Ceres Imaging or Agremo, Granular does not offer satellite or aerial imagery itself but can integrate with these systems to enrich its datasets.
Customer Reviews and Testimonials
Granular is widely used by commercial growers, farm managers, and agribusinesses across North America. Testimonials on the Granular website and from agtech review platforms highlight the platform’s impact on profitability tracking, team communication, and operational efficiency.
Farmers appreciate the transparency it brings to cost management and field performance. Many report being able to make more confident decisions about crop rotation, input application, and land leasing thanks to Granular’s profitability insights.
Users also note that the support team is responsive and helpful, especially during onboarding and implementation. The integration with John Deere equipment is frequently mentioned as a key advantage for streamlining task management.
Conclusion
Granular is a powerful, enterprise-grade farm management solution that gives growers the tools to optimize profitability, streamline operations, and plan with confidence. Its ability to track costs and returns at the field level sets it apart in the crowded agtech space, making it a valuable partner for modern farming operations.
Whether managing a few hundred acres or thousands, Granular offers the insights and integration capabilities needed to navigate today’s complex agricultural landscape. For growers committed to data-driven farming, cost control, and sustainable growth, Granular delivers the intelligence to drive better outcomes season after season.
