Bidgely is an AI-powered energy intelligence platform that enables utilities and energy providers to modernize the grid, personalize customer engagement, and improve operational efficiency. By leveraging smart meter data and artificial intelligence, Bidgely disaggregates energy usage down to the appliance level, providing deep insights for utilities and their customers alike.
Founded in Silicon Valley, Bidgely has emerged as a leader in utility analytics, helping energy companies enhance demand-side management, improve customer satisfaction, and support decarbonization strategies. The platform supports a range of use cases, including load disaggregation, demand forecasting, energy efficiency, EV detection, and distributed energy resource (DER) integration.
Bidgely is trusted by utility companies across North America, Europe, Asia, and the Middle East to drive data-driven energy innovation.
Features
Bidgely offers a comprehensive suite of AI-powered features designed to meet the evolving needs of utility companies and energy retailers.
A core feature is energy disaggregation, which breaks down total household energy consumption into appliance-level insights using only smart meter data—no additional hardware required. This helps utilities and customers understand exactly where and how energy is used.
The platform provides personalized customer engagement tools, including automated energy reports, usage comparisons, bill projections, and efficiency recommendations tailored to each customer’s energy profile.
Bidgely includes EV detection and monitoring, identifying electric vehicle charging patterns and enabling utilities to design programs for managed charging or time-of-use rates.
The platform supports DER detection, helping utilities identify rooftop solar adoption, battery storage, and other behind-the-meter assets that impact grid reliability and planning.
Another powerful tool is load forecasting, which uses historical and real-time data to improve grid planning, energy procurement, and outage response.
Bidgely also enables demand-side management (DSM) through behavioral programs, targeted messaging, and program automation that increase customer participation and reduce peak loads.
All features are delivered through an intuitive data analytics dashboard and can be integrated with customer portals, mobile apps, or utility billing systems.
How It Works
Bidgely works by applying machine learning algorithms to smart meter data collected from residential and commercial customers.
Once the data is ingested, Bidgely’s AI engine performs non-intrusive load monitoring (NILM) to disaggregate energy usage by appliance. This process identifies usage patterns for HVAC, refrigerators, water heaters, EVs, and other major loads without requiring sensors in the home.
The platform continuously learns from incoming data to improve accuracy over time, adapting to different customer behaviors and regional patterns.
These insights are then used to drive multiple applications—from personalized recommendations for customers to system-level demand forecasting for utility operators.
The disaggregated data can be delivered to customers through emails, web portals, or mobile apps. For internal use, utilities access a centralized dashboard that provides real-time analytics, customer segmentation, and operational insights.
Bidgely’s platform integrates via APIs with existing utility systems, ensuring seamless deployment and minimal disruption to current operations.
Use Cases
Bidgely supports a wide range of use cases across utility departments, from customer service to grid operations and regulatory compliance.
Customer engagement teams use Bidgely to deliver personalized energy reports, improve satisfaction scores, and drive program participation. The platform helps answer common customer questions around high bills and usage spikes with appliance-level insights.
Grid planning teams use Bidgely’s forecasting tools and DER detection to better plan for load growth, distributed energy integration, and capacity expansion.
Energy efficiency program managers use Bidgely to target households with the greatest savings potential, personalize outreach, and automate recommendations.
Regulatory and compliance teams leverage Bidgely’s reporting capabilities to meet energy savings targets and demonstrate DSM program effectiveness.
EV program designers benefit from real-time insights into vehicle charging behavior, enabling the creation of off-peak incentives or managed charging programs.
Call center agents use Bidgely’s real-time customer dashboards to provide quick, informed responses during customer inquiries or high bill complaints.
Pricing
Bidgely does not provide standard public pricing on its website, as pricing is tailored to each utility’s size, deployment model, and specific solution needs.
Key pricing factors may include:
Number of customers served
Level of smart meter data availability
Modules selected (e.g., EV detection, DSM, DER insights)
Integration requirements
Support and customization scope
Utilities and energy retailers interested in using Bidgely can request a custom demo and pricing proposal by contacting the company through the official website.
Strengths
Bidgely’s strongest feature is its AI-based load disaggregation, which sets it apart from traditional energy analytics platforms. This allows utilities to provide appliance-level insights using existing smart meter infrastructure, without the need for additional hardware.
The platform excels in scaling customer engagement, enabling hyper-personalized outreach and automation that improves program uptake and customer experience.
Bidgely’s ability to identify EVs and behind-the-meter solar assets gives utilities critical visibility into DERs, helping them maintain grid reliability and forecast accurately.
The platform is highly modular and integrative, making it easy to deploy alongside existing systems such as CIS, AMI, and customer-facing portals.
Its data science-driven approach ensures continuous improvement in prediction accuracy and program performance.
Drawbacks
One drawback is the lack of transparent pricing, which can make it difficult for smaller utilities to evaluate upfront investment.
While the platform is powerful, its full value is best realized in utilities with widespread smart meter adoption. Organizations without AMI infrastructure may not be able to use key features like disaggregation.
The solution’s broad functionality may require cross-departmental alignment for successful implementation, which could extend timelines in larger organizations.
Customization and integration may involve IT resource commitments, especially for utilities with legacy systems.
Comparison with Other Tools
Compared to traditional energy management platforms like Oracle Utilities or Itron, Bidgely offers deeper consumer insights and real-time disaggregation without requiring additional hardware.
Compared to AI-based platforms like Uplight or Sense, Bidgely stands out for its utility-scale focus, proven scalability, and full-suite energy intelligence platform tailored for utility operations, DSM, and customer engagement.
Uplight provides strong engagement tools but relies more on behavioral science and program targeting, while Bidgely combines behavioral strategies with AI-driven usage insights and DER visibility.
Sense, on the other hand, offers real-time disaggregation for individual homes but requires in-home devices, whereas Bidgely delivers similar insights using only smart meter data at scale.
Customer Reviews and Testimonials
Bidgely is trusted by leading utilities including Duke Energy, Con Edison, Hydro-Québec, NV Energy, and Tokyo Electric Power.
Customer testimonials highlight Bidgely’s ability to reduce high-bill call center volume, improve DSM program ROI, and enhance customer trust through transparency and personalization.
Utilities have reported increased energy savings and customer satisfaction, along with improved DER planning using Bidgely’s data-driven insights.
The platform has received numerous industry awards, including recognition from Greentech Media, Energy Central, and Cleantech Group.
Conclusion
Bidgely is a next-generation energy intelligence platform that brings the power of AI and disaggregation to utilities seeking to modernize operations, deepen customer engagement, and integrate distributed energy resources.
By transforming smart meter data into actionable insights, Bidgely enables utilities to optimize grid planning, reduce operational costs, and empower customers with personalized energy information.
With a modular design, proven scalability, and strong AI capabilities, Bidgely is a trusted partner for forward-thinking utilities around the world.
