Bending Spoons is a leading European software company that develops some of the world’s most downloaded and highly rated mobile applications. Headquartered in Milan, Italy, Bending Spoons specializes in creating AI-powered consumer apps that focus on creativity, health, productivity, and digital wellness.
The company is known for its user-centric design philosophy, technical excellence, and large-scale impact. Its apps collectively have hundreds of millions of downloads worldwide, with millions of active users engaging daily across various categories. Bending Spoons is also the parent company behind apps like Splice (video editing), Remini (AI photo enhancer), and 30 Day Fitness.
Features
Diverse App Portfolio
Bending Spoons develops and maintains a range of mobile apps across different categories:
Remini – Enhances blurry or old photos using AI
Splice – Video editing app designed for creators
30 Day Fitness – Guided fitness routines and workout planning
Moises – AI music practice app (via acquisition)
Live Quiz – Real-time trivia games
Other wellness, photo editing, and utility tools
AI and Machine Learning Integration
Many of their apps use deep learning and neural networks to deliver advanced capabilities like image enhancement, face restoration, sound isolation, and smart content editing.
User-Centered Design
Bending Spoons invests heavily in UX/UI design, resulting in intuitive interfaces, minimal friction, and high retention rates across their app ecosystem.
Subscription-Based Business Model
Most apps follow a freemium model, offering premium functionality through affordable monthly or annual subscriptions.
In-House R&D
The company is known for building its own AI models, backend infrastructure, and design systems, allowing full control over performance, innovation, and scalability.
Global Reach
Their products are available in dozens of languages and widely adopted in both iOS and Android app stores.
How It Works
App Development
Bending Spoons builds applications in-house, including design, development, testing, and deployment.AI Engine Integration
Apps like Remini and Splice incorporate AI features that process photos, videos, or audio in real time or near real time using proprietary algorithms.User Onboarding and Monetization
After installing, users typically access limited free features, with premium tools unlocked via subscription.Continuous Improvement
User feedback and usage data are used to improve app performance, usability, and functionality with frequent updates.Cloud Infrastructure
Many of the AI-powered enhancements are handled on powerful cloud servers, ensuring high-quality output even on mobile devices.
Use Cases
Photo Restoration
Apps like Remini help restore old or low-resolution photos with AI-enhanced detail and clarity, widely used for personal memories or creative projects.
Video Editing for Creators
Splice is used by content creators, influencers, and casual users to edit professional-grade videos directly from their mobile devices.
Fitness and Wellness
Apps like 30 Day Fitness support users in achieving workout goals with structured plans and progress tracking.
Music Practice with AI
Moises allows musicians to isolate vocals, instruments, and adjust pitch and tempo—ideal for learning and practice.
Daily Creativity and Productivity
Bending Spoons’ apps enable users to express themselves creatively and manage their wellness in a streamlined, AI-powered digital environment.
Pricing
Each Bending Spoons app follows its own freemium model, but most share similar subscription pricing:
Typical Pricing (varies by app):
Weekly plans: $3.99 – $5.99
Monthly plans: $9.99 – $14.99
Annual plans: $39.99 – $79.99
Users can start with a free trial, after which premium features are unlocked through in-app purchases.
More pricing information is available within each app on the App Store or Google Play.
Strengths
AI-Powered Functionality in real-world creative tools
Broad Portfolio serving millions across various needs
Strong Design and UX with high app store ratings
Fast Development and Iteration with in-house engineering
Global Accessibility and multilingual support
High Subscription Value for premium features
Trusted Brand known for quality and performance
Drawbacks
Freemium Model May Upsell Often, leading to user dissatisfaction if expectations aren’t managed
Heavy Use of AI May Require Internet for real-time processing
No Central Dashboard for users across different Bending Spoons apps
Not Enterprise-Focused, primarily designed for individual consumers
App Performance May Vary by Device, especially with advanced features
Comparison with Other Tools
Compared to Adobe Express or CapCut (Video Editing)
Splice is simpler and more mobile-friendly, with a strong balance between ease of use and powerful editing, unlike Adobe which may be more complex.
Compared to FaceApp or Photoshop Express
Remini focuses more on restoration and clarity enhancement, rather than filters or cosmetic edits. Its AI models are specifically trained for detail recovery.
Compared to Fitness Apps like Fitbod or Freeletics
30 Day Fitness offers a simpler structure and shorter commitment format, ideal for users wanting quick-start routines without detailed customization.
Customer Reviews and Testimonials
Apps developed by Bending Spoons consistently earn high ratings on the App Store and Google Play:
Remini: Over 100M downloads and rated 4.5★+
Splice: Popular among creators for intuitive mobile editing
30 Day Fitness: Praised for motivating users to start exercising
Users frequently mention:
“Best photo enhancement I’ve ever used.”
“Surprisingly powerful for a mobile video editor.”
“Motivates me to stay consistent with workouts.”
Bending Spoons is also known for its workplace culture and innovation, recognized by organizations like Great Place to Work® and has made acquisitions to expand its technology portfolio, such as Evernote in 2023.
Conclusion
Bending Spoons is a standout mobile app developer combining elegant design, advanced AI technology, and user-focused product strategy. With apps spanning creativity, productivity, wellness, and lifestyle, the company offers powerful tools that fit into everyday lives and scale globally.
By owning the full stack of development—from AI modeling to design to distribution—Bending Spoons continues to lead in mobile innovation and deliver delightful digital experiences to millions.
