AutomatorWP is a powerful and flexible WordPress automation plugin that enables users to connect different plugins and automate workflows without writing any code. It functions as a bridge between various tools, helping WordPress site owners create automation rules similar to how platforms like Zapier work—but entirely within WordPress.
This plugin is ideal for anyone managing a WordPress website who wants to save time, reduce repetitive tasks, and improve the user experience. Whether you’re running an e-learning platform, membership site, online store, or a content-based website, AutomatorWP can connect different parts of your WordPress ecosystem and trigger actions based on user behavior, form submissions, or events.
AutomatorWP supports dozens of integrations with the most popular WordPress plugins, including LearnDash, BuddyPress, WooCommerce, Gravity Forms, WPForms, and more. It is a lightweight, modular plugin that works seamlessly with your existing setup, giving you control over your site’s automation without relying on third-party services.
Features
AutomatorWP is loaded with features that make it an essential tool for automating workflows on WordPress:
No-Code Automation Builder
Create automation workflows through a user-friendly interface, no coding required. Set up triggers, conditions, and actions in minutes.
Powerful Triggers and Actions
Use hundreds of triggers (user registration, form submissions, purchases, course completions) to perform actions like sending emails, updating user roles, or adding users to groups.
Plugin Integrations
AutomatorWP connects with 100+ plugins and tools including WooCommerce, LearnDash, WPForms, BuddyBoss, MemberPress, and Easy Digital Downloads.
Unlimited Automations
Set up as many workflows as needed, from simple one-step actions to complex multi-step sequences.
Scheduled and Delayed Actions
Add time delays to your workflows or schedule them for future execution.
Anonymous Automations
Trigger workflows based on actions from non-logged-in users, such as form submissions from anonymous visitors.
Conditional Logic
Add conditions to ensure that automations only run when specific criteria are met.
Logs and Reports
Monitor automation performance, view success/failure logs, and track how workflows are triggered and executed.
Developer-Friendly
For advanced users, AutomatorWP includes hooks, filters, and REST API options for deep customization and integration.
Scalable and Modular
Install only the integrations you need to keep your site lightweight and optimized.
How It Works
AutomatorWP operates using a simple logic system of triggers and actions. When a user or visitor performs a specific action (trigger), AutomatorWP automatically executes a predefined response (action). For example, if a user completes a LearnDash course (trigger), they can be automatically enrolled in a new course or added to a BuddyPress group (action).
To build an automation, you choose one or more triggers and pair them with one or more actions. You can also apply filters and conditions to limit when the automation should run. These workflows are created through an intuitive backend interface accessible in the WordPress dashboard.
AutomatorWP saves every automation as a reusable workflow. You can activate, deactivate, duplicate, or edit them as your site evolves. Once set up, the plugin works in the background, running your automations reliably without manual input.
Use Cases
AutomatorWP has versatile applications across many WordPress-powered websites. Some common use cases include:
E-Learning Platforms
Automatically enroll students in new courses when they complete prerequisites. Send email certificates, unlock new content, or reward achievements.
Membership Sites
Add users to new membership levels when they complete onboarding forms or perform specific activities on your site.
E-Commerce
Send follow-up emails after purchases, assign discount codes after a user writes a review, or add customers to a loyalty program automatically.
Community Engagement
Add users to BuddyPress or BuddyBoss groups after they attend an event, complete a profile, or join a course.
Marketing Automation
Trigger Mailchimp, ActiveCampaign, or FluentCRM campaigns when users submit a form, buy a product, or sign up for an event.
Event Management
Send email reminders, calendar invites, or access links after users register for events through plugins like The Events Calendar.
Gamification
Award points, achievements, or badges using plugins like GamiPress based on user actions like purchases or content interaction.
Custom Workflows
Create unique automations tailored to your business needs by combining multiple triggers, actions, and conditions.
Pricing
AutomatorWP offers both free and premium versions. The free plugin is available in the WordPress plugin repository and includes limited triggers and actions. The premium version unlocks full access to all integrations and advanced features. According to the official pricing page:
Free Version
Includes basic automations, core plugin, and a few essential integrations. Ideal for small sites testing automation.
Pro Plan – $149/year for 1 site
Includes:
Unlimited automations
All integrations
Scheduled and delayed actions
Premium support
1-year updates and support
Business Plan – $249/year for 5 sites
Same as Pro Plan but allows use on up to 5 sites.
Agency Plan – $399/year for 25 sites
Ideal for developers and agencies managing multiple websites.
A 14-day refund policy is available. You can also purchase individual integrations separately if you do not need the full bundle.
Strengths
AutomatorWP offers a powerful blend of flexibility, performance, and integration. Its core strengths include:
Deep integration with popular WordPress plugins
No-code builder that’s easy to use
Affordable pricing for small businesses and agencies
Supports anonymous user workflows
Extensive library of triggers and actions
Highly customizable with conditional logic
Local execution without third-party services
Open, modular, and lightweight plugin architecture
Strong documentation and community support
These strengths make it a top choice for WordPress users looking to streamline site operations and create personalized user experiences.
Drawbacks
While AutomatorWP is a highly capable automation tool, there are some limitations to consider:
Requires installing multiple add-ons for various integrations
Interface may be overwhelming for beginners
Some powerful features are only available in the Pro version
Limited built-in analytics beyond logs
Not a full replacement for external tools like Zapier or Make for third-party SaaS connections
Heavy usage on large sites could impact performance without optimization
These drawbacks are minor for most use cases, especially considering the plugin runs entirely within WordPress and gives users full control.
Comparison with Other Tools
AutomatorWP vs Uncanny Automator
Both plugins offer similar WordPress automation features. AutomatorWP has a modular pricing structure and focuses on WordPress-native workflows. Uncanny Automator includes more SaaS integrations and has slightly better UI for complex workflows, but it may be costlier.
AutomatorWP vs Zapier
Zapier connects WordPress to external apps like Google Sheets or Slack, which AutomatorWP doesn’t natively support. However, AutomatorWP works entirely inside WordPress and does not require external subscriptions.
AutomatorWP vs WP Fusion
WP Fusion focuses on integrating CRMs and marketing automation tools, while AutomatorWP emphasizes internal workflows and plugin automation. They serve different purposes and can even be used together.
AutomatorWP vs Thrive Automator
Thrive Automator is limited to Thrive Suite integrations and a few third-party tools. AutomatorWP supports a wider range of plugins and is more extensible overall.
Customer Reviews and Testimonials
AutomatorWP has received strong praise from WordPress professionals, developers, and site owners for its flexibility and ease of use. Users highlight how it saves time and enables complex automations that would otherwise require custom code.
“AutomatorWP has become a core part of our e-learning workflow.”
“I love how it connects all our plugins together without extra tools.”
“It’s like Zapier, but built for WordPress—and that’s exactly what we needed.”
“Support team is responsive and the documentation is top-notch.”
“I was able to build powerful automations with no coding at all.”
Conclusion
AutomatorWP is a robust and highly customizable automation plugin for WordPress users who want to streamline workflows, connect plugins, and automate repetitive tasks. Its no-code interface, wide range of integrations, and WordPress-first design make it especially suitable for membership sites, online learning platforms, e-commerce stores, and community websites.
Unlike external automation tools, AutomatorWP runs locally within your site, offering greater control, privacy, and performance. With affordable pricing and modular features, it’s an excellent investment for website owners who want to create smart, dynamic, and personalized user experiences without writing a single line of code.
If you’re ready to unlock the full potential of your WordPress plugins and automate your site like never before, AutomatorWP is a tool worth exploring.
