Agent37 is a conversational AI platform designed to act as a real-time, autonomous sales agent for e-commerce stores. Its AI agents simulate the role of a human salesperson by proactively engaging with online shoppers, answering product-related questions, handling objections, and guiding users to purchase decisions. Unlike traditional chatbots, Agent37 is built to replicate the behavior of skilled sales associates by understanding context, offering intelligent product suggestions, and converting interest into transactions. With zero code and fast integration, Agent37 helps e-commerce brands convert more visitors, improve customer experience, and scale sales without hiring additional staff.
Features
Agent37 offers a powerful feature set tailored for direct-to-consumer e-commerce businesses seeking to improve online conversions through AI automation.
The core feature is the AI Sales Agent, which interacts with website visitors in real time, mimicking the tone and behavior of a top-performing human sales associate. The agent engages proactively based on customer behavior such as page views, scroll depth, cart activity, and time on site.
Context-Aware Conversations allow the AI to respond intelligently to customer questions about product features, availability, sizing, pricing, and shipping. Unlike basic chatbots, Agent37 doesn’t rely on rigid flows—it adapts its responses using real-time data and past conversation patterns.
The platform includes Product Recommendation Engines that personalize upsell and cross-sell suggestions during the conversation, increasing average order value. These suggestions are dynamically generated based on browsing behavior, cart contents, and intent signals.
Agent37 also supports Lead Capture and Follow-Up, allowing the AI agent to collect contact information and follow up with users who leave the site without purchasing. It can trigger personalized emails or re-engagement campaigns.
Zero-Code Setup is a key feature that allows e-commerce teams to install and activate Agent37 quickly, without developer involvement. The platform provides customization options to match brand tone, style, and messaging.
Finally, Performance Analytics gives brands insights into conversation volume, engagement rates, conversion metrics, and revenue attributed to the AI sales agent.
How It Works
Agent37 works by integrating a conversational AI widget into an e-commerce website. After installation, the AI agent begins monitoring visitor behavior in real time, looking for signals that indicate buying intent, hesitation, or high engagement.
When a user meets the activation criteria, the AI initiates a natural, personalized conversation—just like a salesperson approaching a customer in a store. For example, if someone is viewing a product for a prolonged time, the AI might ask, “Looking for something specific? I can help you choose the right fit.”
The AI uses natural language processing to interpret user questions and respond with product-specific details, comparisons, or alternatives. It pulls data directly from the brand’s catalog, including product descriptions, inventory status, and shipping options.
If the shopper adds items to their cart but hesitates to check out, Agent37 can intervene with a prompt, suggest complementary items, or offer help with sizing or delivery timelines.
For visitors who drop off before purchasing, the agent can request an email address to send reminders or product recommendations. All conversations are stored and analyzed to improve future interactions.
The system runs automatically and continuously, requiring no manual intervention after initial setup.
Use Cases
Agent37 serves a wide range of e-commerce use cases, especially for brands looking to personalize customer interaction at scale and improve website conversion rates.
A typical use case is sales enablement, where the AI guides undecided shoppers through the product selection process, answers questions, and removes purchase friction. This is ideal for fashion, beauty, wellness, and consumer electronics brands where product selection can be overwhelming.
Another use case is abandonment prevention, where the AI recognizes when a user is about to leave or has left the checkout page, then engages to address potential concerns or offers assistance.
Brands use Agent37 for personalized upselling, recommending related products based on what’s already in the cart or recently viewed. For example, a shopper buying a skincare serum might be shown matching moisturizers or bundles.
Agent37 also enables 24/7 customer interaction, ensuring that high-quality sales support is always available, even outside normal business hours. This is especially valuable for global brands with shoppers in multiple time zones.
Finally, Agent37 is used for lead capture, converting anonymous traffic into actionable leads by initiating conversations and collecting contact information from high-intent users.
Pricing
Agent37 does not list standard pricing publicly on its website. Instead, the platform offers customized pricing based on each brand’s traffic volume, feature needs, and level of AI support required.
The platform is built for high-growth DTC and e-commerce brands, with pricing typically structured according to usage, the number of conversations, and performance-based outcomes such as attributed revenue or leads.
Interested businesses are encouraged to request a personalized demo and proposal to learn more about available features and expected ROI.
To schedule a consultation or request pricing details, visit: https://www.agent37.com/
Strengths
One of Agent37’s strongest advantages is its ability to replicate the behavior and tone of a human sales associate, offering a more natural and persuasive conversation than rule-based chatbots. This improves engagement quality and increases the likelihood of conversion.
Its proactive approach is also a key differentiator. The AI initiates conversations based on behavioral signals, rather than waiting for the user to click a chat icon. This mimics real-world selling dynamics and results in higher interaction rates.
Agent37’s plug-and-play setup allows fast onboarding without the need for technical teams, making it accessible for brands with limited development resources. The interface is fully customizable to reflect brand voice and design preferences.
Its sales-focused intelligence makes it more than just a support tool. By handling product recommendations, objections, and upselling in a personalized manner, it plays an active role in revenue generation.
The availability of real-time performance data helps marketers and sales leaders measure ROI, understand buyer behavior, and continuously improve the shopping experience.
Drawbacks
Agent37 is designed for e-commerce sales, which means its feature set is tightly focused on conversion and product engagement. For brands primarily seeking AI-driven customer support, it may lack the depth of ticketing or helpdesk integrations found in traditional support platforms.
Another limitation is that high-quality performance depends on well-structured product data and accurate inventory information. Brands with inconsistent product catalogs may need to improve backend systems for optimal results.
Because pricing is custom and not immediately transparent, smaller or early-stage brands may hesitate to engage without knowing the expected investment.
While setup is technically simple, brands may still need to spend time customizing the conversation flows, tone, and product knowledge to match their unique offering and audience.
Comparison with Other Tools
Agent37 is often compared with conversational commerce platforms like Drift, Tidio, and Certainly. While Drift is more focused on B2B lead generation, Agent37 specializes in B2C e-commerce sales, providing tailored experiences for DTC brands.
Compared to Tidio, which blends customer service with chatbot automation, Agent37 emphasizes sales intelligence and real-time engagement, making it better suited for product-driven conversations and checkout assistance.
Certainly provides automation for e-commerce, including FAQ handling and order tracking. However, Agent37’s emphasis on behavior-triggered sales interactions and proactive engagement differentiates it as a true digital sales agent, not just a support bot.
Agent37 stands out by functioning like a digital version of a store associate—always available, highly knowledgeable, and optimized to convert interest into revenue.
Customer Reviews and Testimonials
While Agent37 is relatively new, early customer feedback highlights its ability to significantly increase onsite conversion rates and improve customer engagement. Brands using the platform report faster time-to-checkout, reduced bounce rates, and higher cart values.
According to testimonials shared on the official site, some customers have seen up to a 30% increase in conversion rates after deploying the AI agent. Others have reported reduced reliance on support teams due to the AI’s ability to resolve product-related queries in real time.
Marketers appreciate the platform’s plug-and-play setup, noting that they were able to go live in under a day. Teams also highlight the quality of conversations, which feel less robotic and more human compared to traditional chatbots.
More detailed success stories and results can be explored by contacting the Agent37 team directly at: https://www.agent37.com/
Conclusion
Agent37 is a powerful AI sales agent platform built specifically for e-commerce brands looking to drive growth through real-time, intelligent customer engagement. By proactively engaging shoppers, offering personalized product guidance, and simulating human-like conversations, Agent37 boosts conversions and delivers a modern, high-impact shopping experience.
Its focus on automation, personalization, and proactive selling sets it apart from typical chatbots or support widgets. For e-commerce teams seeking to scale their sales operation without hiring more staff, Agent37 provides an efficient, performance-driven solution.
While best suited for growing and established DTC brands, its zero-code setup, fast deployment, and measurable ROI make it a compelling option for any business ready to turn more visitors into loyal customers.
