IsVisible AI is a free AI visibility auditing tool that helps website owners understand whether their websites are accessible to popular AI platforms such as ChatGPT, Claude, Perplexity, Google AI, and other AI-powered search systems. The platform analyzes how AI crawlers interact with a website and generates a detailed visibility report based on crawler access and AI-related configuration files.
The tool is designed for website owners, SEO professionals, marketers, agencies, publishers, and businesses that want to improve their visibility in AI-generated search results. Instead of focusing solely on traditional SEO, IsVisible AI evaluates whether AI crawlers can discover and access website content, helping users prepare for the growing role of AI search and AI assistants.
Features
AI Visibility Score
IsVisible AI generates a visibility score ranging from 0 to 100, giving users a quick overview of how accessible their website is to AI systems.
AI Crawler Analysis
The platform checks access permissions for 13 AI-related crawlers, including GPTBot, ClaudeBot, PerplexityBot, Google-Extended, Applebot-Extended, Bingbot, and others to determine which services can access website content.
Robots.txt Inspection
The tool reviews the website’s robots.txt file to identify whether important AI crawlers are allowed or blocked from accessing the site.
llms.txt Verification
IsVisible AI checks for the presence of an llms.txt file, a newer standard intended to provide AI systems with structured information about a website.
Detailed Access Report
Users receive an agent-by-agent report showing which AI platforms have access, which are blocked, and how those results contribute to the overall visibility score.
Instant Website Audit
No registration or credit card is required for the basic audit. Users simply enter a website URL and receive results within seconds.
Downloadable Report
The platform provides a one-page report summarizing AI visibility status, crawler access, and overall recommendations.
Transparent Scoring
The visibility score is calculated using publicly explained criteria, including crawler accessibility and llms.txt implementation, making it easier for users to understand their results.
How It Works
Step 1: Visit the IsVisible AI website.
Step 2: Enter your website URL.
Step 3: Start the free AI visibility check.
Step 4: Allow the platform to analyze your robots.txt file, llms.txt file, and supported AI crawlers.
Step 5: Review your AI Visibility Score and detailed crawler report.
Step 6: Identify blocked AI platforms and opportunities to improve AI accessibility.
Step 7: Update your website configuration if necessary and perform another scan to measure improvements.
Use Cases
Website owners can determine whether AI assistants can access their websites.
SEO professionals can evaluate AI search readiness alongside traditional SEO efforts.
Digital marketing agencies can audit client websites for AI visibility.
Publishers can improve the discoverability of online content across AI platforms.
Businesses can prepare their websites for AI-powered search experiences.
Developers can verify robots.txt and llms.txt configurations before deployment.
Content creators can increase the likelihood of their content being referenced by AI assistants.
Pricing
The official website states that the AI visibility audit is free, requires no signup, and provides results in seconds.
Pricing details for premium plans or paid services are not clearly mentioned on the official website.
Strengths
- Completely free website visibility audit.
- No registration required for basic checks.
- Evaluates access across multiple major AI platforms.
- Provides an easy-to-understand AI Visibility Score.
- Checks both robots.txt and llms.txt configurations.
- Generates detailed crawler-by-crawler reports.
- Quick browser-based workflow with instant results.
Drawbacks
- Primarily focuses on AI crawler accessibility rather than broader SEO performance.
- Does not automatically implement recommended fixes.
- Advanced optimization guidance beyond the audit is limited.
- Publicly available pricing for additional services is not clearly provided.
Comparison with Other Platforms
Unlike traditional SEO auditing tools that primarily evaluate search engine rankings and technical SEO, IsVisible AI focuses specifically on AI search visibility. It examines whether AI crawlers from platforms like ChatGPT, Claude, Perplexity, and Google AI can access website content and provides a dedicated visibility score. This makes it a useful complement to conventional SEO tools for businesses preparing for AI-driven search experiences.
Customer Reviews and Testimonials
Customer reviews and testimonials are not clearly available on the official website.
Conclusion
IsVisible AI is a practical tool for anyone who wants to understand how visible their website is to modern AI assistants and search platforms. With its free website audit, AI Visibility Score, crawler analysis, and robots.txt and llms.txt verification, it offers valuable insights for website owners, marketers, SEO professionals, and developers looking to improve their presence in the evolving AI search ecosystem.
