Matterport is a leading spatial data platform that enables users to create, edit, and share immersive 3D digital twins of physical spaces. Whether you’re in real estate, construction, travel, retail, or facility management, Matterport allows you to digitally capture and interact with real-world environments in stunning detail.
Founded in 2011, Matterport revolutionized the virtual tour industry with its high-fidelity 3D scanning technology. The platform uses specialized cameras or mobile devices to generate fully navigable virtual spaces that can be explored from any angle, enriched with multimedia content, measurements, tags, and more.
Matterport’s virtual experiences enhance property marketing, enable remote collaboration, and streamline asset documentation—all from a user-friendly cloud platform accessible worldwide.
Features
1. Digital Twin Creation
Capture real-world environments in 3D, producing interactive, photo-realistic digital replicas called “digital twins.”
2. Virtual Tours (3D Walkthroughs)
Users can navigate spaces interactively via smooth 360-degree walkthroughs, ideal for real estate and property showcases.
3. Mattertags
Add contextual information, links, images, or videos to specific points in the 3D space to guide visitors and enrich experiences.
4. Floor Plans and Measurements
Generate schematic 2D floor plans and take accurate measurements directly within the digital twin.
5. Collaboration Tools
Enable real-time collaboration, comments, and sharing within teams or with clients and stakeholders.
6. Mobile Capture
Capture spaces using the Matterport for Mobile app with iPhones or Android devices—no camera required (though results vary).
7. Compatible 3D Cameras
Supports a range of cameras, from the Matterport Pro Series to Ricoh Theta, Insta360, and even iPhones with LiDAR sensors.
8. Integration & Embedding
Easily embed Matterport tours on websites, real estate listings, or share links directly. Supports integrations with platforms like Realtor.com, Redfin, and Autodesk.
9. Analytics and Reporting
Track engagement with viewer metrics, including views, time spent, and heatmaps (available on higher plans).
10. Enterprise-Grade Security
Includes user permissions, version history, secure cloud storage, and compliance with data protection regulations.
How It Works
Capture
Use a compatible camera or mobile device to scan the property or space. Matterport’s AI platform, Cortex, processes the images and spatial data.Upload to Cloud
Once scanned, the data is uploaded to the Matterport cloud, where it is processed and transformed into an interactive 3D model.Edit and Customize
Users can label rooms, insert Mattertags, take measurements, blur faces, and choose starting viewpoints.Share or Embed
Distribute the finished 3D model through links, embed codes, or integrate it with third-party listing sites and platforms.Analyze and Collaborate
Monitor performance via dashboards, and collaborate with internal teams or clients using annotations, links, and shared access.
Use Cases
1. Real Estate Agents and Brokers
Showcase listings through immersive 3D tours, reducing the need for in-person showings and increasing buyer engagement.
2. Architects and Construction Teams
Use Matterport for site documentation, progress tracking, and collaboration during renovation, construction, or design stages.
3. Facility and Property Managers
Digitize and manage large buildings for maintenance planning, space optimization, and asset documentation.
4. Retail and Hospitality
Create virtual store walkthroughs or hotel previews to boost customer confidence and increase bookings or visits.
5. Insurance and Restoration
Use digital twins for claims documentation, pre-loss asset capture, and disaster recovery planning.
Pricing
Matterport offers tiered subscription plans with different feature sets depending on individual, professional, or enterprise needs. Pricing as of the latest update is in USD:
1. Free Plan – $0/month
For casual users or trial
1 active space
Mobile capture only
Basic editing tools
2. Starter Plan – $9.99/month
Up to 5 active spaces
Mobile capture
Basic features
Web publishing
Limited sharing options
3. Professional Plan – $69/month
Up to 25 active spaces
Works with all supported cameras
Floor plan generation
Custom branding
Mattertags, measurements
4. Business Plan – $309/month
Up to 125 active spaces
Advanced collaboration tools
Export capabilities (BIM, E57, etc.)
Enterprise integrations
Multiple user seats
5. Enterprise Plan – Custom Pricing
Unlimited spaces
SSO, API access
Dedicated support
SLAs and compliance features
Scalable for global operations
Optional add-ons include floor plan generation ($14.99 per plan), BIM files, and Matterpak bundle downloads for construction and architecture.
Pricing details: https://matterport.com/pricing
Strengths
1. Industry-Leading Visual Quality
Matterport provides highly accurate and realistic 3D models with smooth navigation and true-to-life visuals.
2. Wide Hardware Compatibility
Supports a broad range of devices, including phones, consumer 360° cameras, and professional-grade scanners.
3. Scalable for Any Business Size
Offers plans for individuals up to enterprise-grade teams with global collaboration needs.
4. Easy Sharing and Embedding
Tours can be embedded on real estate listings, websites, and social media with ease.
5. Trusted by Major Brands
Used by companies like Marriott, Cushman & Wakefield, and Sotheby’s International Realty.
Drawbacks
1. Processing Requires Internet
Captured data must be uploaded for processing, requiring strong internet connections and cloud access.
2. Learning Curve for New Users
Advanced features like editing, tagging, and integrations may require onboarding or tutorials.
3. Subscription-Based Model
Ongoing monthly costs are necessary to host and access content; paused subscriptions limit access.
4. Mobile Capture Has Limitations
While mobile apps work well, they don’t deliver the same precision and quality as Pro2 or Pro3 cameras.
Comparison with Other Tools
Matterport vs. Giraffe360
Giraffe360 includes camera hardware with subscription and focuses on real estate marketing with floor plans and HDR photos. Matterport offers broader capture compatibility and advanced 3D scanning capabilities for multiple industries.
Matterport vs. EyeSpy360
EyeSpy360 is more affordable and suitable for small teams or individual agents using their own cameras. Matterport offers higher image quality and architectural-grade features.
Matterport vs. Zillow 3D Home
Zillow 3D Home is free and integrated with Zillow listings but is limited in editing and branding options. Matterport is platform-agnostic and offers professional-grade features.
Customer Reviews and Testimonials
Matterport is widely praised across industries for its quality and versatility:
G2 Rating: 4.6/5
Trustpilot Rating: 4.3/5
Capterra Rating: 4.7/5
Common Praise Includes:
Best-in-class visual quality
Easy to embed and share
Scales well for teams and large spaces
Regular feature updates and innovation
A testimonial on their website notes:
“Matterport gave us a competitive edge. Clients now expect 3D tours with every listing, and Matterport delivers consistently.”
Large brokerages, construction firms, and retailers often highlight the value in remote collaboration and documentation.
Conclusion
Matterport is a powerful and versatile 3D capture platform that sets the industry standard for digital twins and immersive virtual tours. Its blend of cutting-edge technology, user-friendly design, and multi-industry application makes it ideal for real estate professionals, construction firms, facility managers, and more.
Whether you’re showcasing homes, documenting building progress, or creating interactive retail environments, Matterport offers a high-quality, scalable solution. With flexible pricing, hardware compatibility, and enterprise capabilities, it’s a top-tier platform for capturing and sharing the built world in digital form.
