Loom is a leading asynchronous video communication tool that allows users to record, share, and watch video messages instantly. Designed for workplace communication, Loom helps teams improve collaboration, reduce meetings, and deliver clear messages using screen recordings, webcam video, or both.
Used by more than 21 million people across 200,000 companies, Loom is trusted by professionals in product development, customer success, sales, engineering, and more. By replacing long emails or live calls with quick video explanations, Loom helps streamline workflows and create a more connected remote work culture.
Whether you’re onboarding new hires, providing product feedback, or updating stakeholders, Loom makes it fast and effortless to communicate visually and effectively.
Features of Loom
Screen, Camera, and Mic Recording
Record your screen, face, voice, or all three together to create personalized video messages.
Instant Sharing
Videos are instantly uploaded and shareable via a link right after recording. No need for downloads or large file transfers.
Viewer Engagement Insights
Track who watched your videos, how much they watched, and get engagement statistics like emojis and comments.
Transcript and Closed Captions
Automatically generate transcripts and captions for accessibility and clarity.
AI-Powered Features
Loom AI offers smart features like auto-generated titles, summaries, and filler word removal.
Video Editing Tools
Trim, cut, and stitch videos directly in Loom’s web editor. You can also blur sensitive information or add call-to-action buttons.
Team Libraries and Folders
Organize content into shared team spaces, making it easy for groups to collaborate and reuse materials.
Password Protection and Expiry Settings
Secure your videos with access controls and expiration dates.
Integrations
Loom integrates with Slack, Gmail, Notion, Jira, Salesforce, GitHub, and other popular platforms.
Mobile and Desktop Apps
Loom offers apps for macOS, Windows, iOS, Android, and Chrome, allowing users to record from anywhere.
How Loom Works
Install Loom App or Use Web Recorder
Users can either download the desktop or mobile app, or use Loom’s Chrome extension.Start Recording
Choose whether to record your screen, webcam, microphone, or a combination.Finish and Upload Automatically
After stopping the recording, the video is immediately uploaded to Loom’s cloud.Share Instantly
A shareable link is automatically copied to your clipboard. You can paste it into an email, Slack message, or document.Track Engagement and Feedback
Viewers can react, comment, and you can monitor their interaction with the video.
Use Cases for Loom
Product Teams
Explain designs, walk through product features, and share development progress asynchronously.
Sales and Customer Success
Send personalized prospecting videos or respond to customer questions with visual walk-throughs.
Engineering Teams
Conduct async code reviews, bug reports, or share tech demos with teammates.
Internal Training and Onboarding
Create reusable video training content for new hires, saving time and improving retention.
Marketing and Content Creation
Record campaign updates, create video scripts, or share ideas with external stakeholders.
Education and E-learning
Teachers and coaches use Loom to create lecture recordings, course materials, or assignment feedback.
Pricing of Loom
As of June 2025, Loom offers the following plans:
Starter – Free
Up to 25 videos/person
5-minute video limit
Screen & camera recording
Team Workspace
Viewer insights
Business – $12.50/month per Creator (billed annually)
Unlimited videos
2-hour video length
Loom AI features (auto title, summary, filler word removal)
Custom branding
Advanced recording and editing
Engagement insights
Shared video libraries
Enterprise – Custom Pricing
Everything in Business
SSO (SAML)
SCIM provisioning
Salesforce integration
Dedicated customer support
Security reviews and legal compliance
(Source: https://www.loom.com/pricing)
Strengths of Loom
Easy to use with almost no learning curve
Highly effective for async communication
AI-powered enhancements save editing time
Instant sharing and cloud hosting of videos
Excellent for remote and hybrid teams
Secure access controls and engagement tracking
Integrates seamlessly with common workplace tools
Drawbacks of Loom
Free plan has a 5-minute limit per video
Video editing features are basic compared to full editing suites
Not suitable for large-scale video production or cinematic content
Requires an internet connection for cloud access and uploads
Comparison with Other Tools
Loom vs. Vidyard
Vidyard focuses more on sales video hosting and analytics. Loom is broader in scope and easier for team collaboration.
Loom vs. Zoom
Zoom is for live meetings. Loom is for asynchronous communication. They can be used together but serve different purposes.
Loom vs. ScreenPal (formerly Screencast-O-Matic)
ScreenPal offers more traditional screen recording and editing tools. Loom focuses on speed and simplicity with cloud-based sharing.
Loom vs. Descript
Descript is more of a full video editing and transcription tool. Loom is quicker and better suited for instant screen recordings.
Customer Reviews and Testimonials
Loom is praised for its simplicity and effectiveness in workplace communication.
“Loom changed how we communicate. What used to take a 30-minute meeting now takes a 2-minute video.” – Product Manager at SaaS Company
“Perfect for onboarding new teammates. Our knowledge sharing improved instantly.” – HR Manager
“I use Loom daily for async check-ins with my remote team. It’s become essential.” – Engineering Lead
Loom has earned a high rating on review platforms like G2 and Product Hunt for user experience and time-saving features.
Conclusion
Loom is a powerful yet easy-to-use platform for asynchronous video messaging. It brings a human touch to remote communication by allowing users to record their screen, voice, and webcam in just a few clicks. Ideal for professionals across industries, Loom reduces unnecessary meetings, clarifies messages, and makes team collaboration faster and more personal.
From solo entrepreneurs to Fortune 500 companies, Loom provides a scalable solution for efficient communication in the modern workplace. If you’re looking to save time, improve clarity, and foster better collaboration—Loom is a must-have in your productivity toolkit.
