Botly

Botly is an AI-powered direct message (DM) automation platform built specifically for Instagram and TikTok, helping creators, influencers, and eCommerce brands turn social media conversations into conversions. Whether you’re managing DMs at scale, running giveaways, or automating lead capture, Botly enables you to engage followers instantly and drive sales through smart, personalized auto-responses.

Designed for content-driven brands and solo creators, Botly helps monetize audiences, grow email lists, distribute content, and qualify leads—all inside social media inboxes. With native integration into Meta’s and TikTok’s messaging platforms, Botly removes the need for manual replies and streamlines your social media marketing funnel.

Features

Botly combines AI automation and social engagement tools to power growth on TikTok and Instagram:

• Auto-DM Workflows: Create flows that automatically reply to DMs when someone comments on a post, story, or reel.

• Giveaway Automation: Trigger messages and collect emails from users who comment on giveaway posts.

• Keyword Triggers: Automatically respond to specific DMs or post comments based on keywords.

• Lead Generation Forms: Capture emails, phone numbers, and custom info inside DMs.

• CRM Integration: Export collected lead data to email marketing tools like Klaviyo, Mailchimp, and others.

• Broadcast Messaging: Send personalized mass DMs to engaged followers within platform limits.

• AI-Powered Replies: Use templates and smart suggestions to maintain a human tone at scale.

• Analytics Dashboard: Track campaign responses, conversion rates, and audience engagement in real time.

• No-Code Flow Builder: Design automated workflows with drag-and-drop simplicity.

How It Works

Botly is designed to be simple and results-driven:

1. Connect Your Social Accounts: Link your Instagram and/or TikTok profiles to the Botly platform.

2. Create a Workflow: Use the visual builder to set up automation flows for different post types or trigger phrases.

3. Engage Followers: When someone comments, sends a DM, or uses a keyword, Botly responds instantly.

4. Capture & Qualify Leads: Collect contact information and segment followers based on their replies or behavior.

5. Sync to CRM or Email Platform: Export leads to your preferred tools or manage them within the dashboard.

Botly keeps your inbox organized and responsive—without you having to manually manage every message.

Use Cases

Botly is ideal for creators, coaches, and brands that rely on social platforms to grow their business:

• Creators and Influencers: Drive traffic to affiliate links, capture emails for newsletters, or promote offers with DMs.

• Coaches and Consultants: Use automated DMs to qualify leads and book discovery calls.

• eCommerce Brands: Offer coupon codes, handle FAQ responses, and guide users to checkout via Instagram DMs.

• Agencies: Manage multiple client accounts and deploy engagement campaigns at scale.

• Giveaway Campaigns: Automate contest entries, confirmation messages, and follow-up promotions.

Pricing

As of the latest information from the official website, Botly offers the following pricing structure:

Starter Plan – $49/month

• 1 Instagram or TikTok account

• Up to 2 automation workflows

• Email and phone capture

• Keyword-based responses

• Basic analytics

Growth Plan – $99/month

• 3 social accounts

• Unlimited workflows

• Broadcast DMs

• CRM and Zapier integrations

• Priority support

Agency Plan – Custom Pricing

• Multi-client dashboard

• Unlimited workflows and leads

• Dedicated onboarding

• API access

• White-label support (on request)

All plans come with a 7-day free trial and no credit card required to get started.

Strengths

Botly provides clear advantages for social media-led businesses:

• Optimized for Instagram and TikTok: Focused features built for the fastest-growing engagement platforms.

• Designed for Creators: Intuitive workflows, smart reply logic, and DM automation without coding.

• Lead Capture Inside DMs: No need to send users off-platform; capture data right in the conversation.

• Engagement Boosting: Encourages more post interactions with comment-triggered automation.

• No-Code Setup: Easily build and manage automation flows through a visual editor.

• Real-Time Analytics: Monitor success and optimize workflows for better conversions.

Drawbacks

While Botly is a strong performer in its category, it may not fit every use case:

• Limited to Instagram and TikTok: No support for platforms like Facebook Messenger, WhatsApp, or LinkedIn.

• Not a Full CRM: While it supports lead capture, it isn’t designed to replace advanced CRM platforms.

• Platform Limitations: DM automations are subject to Instagram and TikTok API rules (e.g., message limits, spam protections).

Comparison with Other Tools

• Versus ManyChat: ManyChat supports more platforms, but Botly offers deeper TikTok and Instagram integration with creator-focused tools.

• Versus MobileMonkey: MobileMonkey is more chatbot-focused for Facebook and web; Botly is more streamlined for content creators.

• Versus Chatfuel: Chatfuel is strong for enterprises on Facebook; Botly is easier to set up for Instagram-first businesses.

• Versus UpViral: UpViral specializes in referral contests; Botly shines in DM automation for real-time lead engagement.

Customer Reviews and Testimonials

Early adopters of Botly praise its ease of use and ROI potential:

• “I added 1,200 emails to my list in 4 days using Botly and a giveaway post.”

• “This is the tool I didn’t know I needed. I spend less time in DMs and still engage with everyone.”

• “The ability to set up automations based on comments is a game changer for Instagram creators.”

Users report increased engagement, more leads, and better audience relationships within days of setup.

Conclusion

Botly is an AI-driven DM automation platform that helps Instagram and TikTok creators grow their audiences, collect leads, and drive conversions—without being glued to their phones. With keyword-triggered flows, auto-replies, and no-code setup, it’s the perfect engagement tool for content creators, coaches, and DTC brands that live on social media.

If you’re looking to monetize your following, automate engagement, and never miss a lead again, Botly is a smart, scalable solution designed for modern creators.