Strut is an AI-powered platform designed to help professionals, creatives, and entrepreneurs build and manage their personal brand online. It focuses on making it easy to create a unified and compelling digital presence by generating bios, portfolios, and professional content tailored to your identity, goals, and expertise.
Whether you’re a designer, writer, engineer, marketer, or freelancer, Strut uses artificial intelligence to help you stand out online without needing design or writing experience. By combining structured onboarding with intelligent content generation, it helps users present themselves clearly, consistently, and confidently across different platforms.
Strut is not just a profile builder—it’s a branding companion that turns your work, story, and personality into a professional asset.
Features
Strut offers a range of features aimed at simplifying and enhancing personal branding:
AI-Generated Bios
Strut creates polished, role-specific bios for different platforms such as LinkedIn, Twitter, websites, or résumés based on your inputs and tone preferences.
Personalized Brand Page
Automatically generate a sleek, mobile-friendly personal webpage showcasing your story, skills, portfolio, and links—all under a clean custom URL.
Multi-Format Content Outputs
Get copy variations tailored for professional networks, pitches, intros, or even dating apps—each aligned with your brand voice.
Identity-Guided Onboarding
Strut asks thoughtful onboarding questions to understand your personality, values, strengths, and goals. This feeds the AI engine to personalize your content.
Visual Portfolio Builder
Upload work samples, images, or media to showcase your experience and projects in a visually appealing format.
Easy Sharing and Link-in-Bio Tools
Strut’s profiles can be used as a link-in-bio, digital business card, or homepage for any online presence.
Privacy Control
Choose what to show or hide, and tailor content visibility depending on the audience or platform.
No Design or Code Required
Everything is automatically styled and structured—perfect for non-designers looking for professional presentation.
How It Works
Strut’s process is designed to be intuitive and hands-off while delivering a polished outcome:
Sign Up or Log In
Visit https://strut.so and sign up using your email or Google account.Answer Onboarding Questions
Fill out a guided form about your background, career path, goals, and tone preferences. You can keep it casual, bold, witty, or formal.Let AI Create Your Brand Copy
Strut’s AI engine takes your inputs and generates bios, summaries, introductions, and role-specific blurbs tailored to various contexts.Build and Customize Your Profile
Add images, featured projects, social links, and tweak the layout if needed. Strut creates a responsive personal webpage for you automatically.Publish and Share
You get a personalized Strut link (e.g., strut.so/yourname) that you can share in your email signature, social bios, job applications, or anywhere else.
Users can update their content or regenerate bios as they grow or switch roles, making it a dynamic and evolving representation of their professional self.
Use Cases
Strut is ideal for individuals and professionals looking to enhance their digital visibility:
Job Seekers and Career Switchers
Create polished, role-specific intros and resumes tailored to industries like tech, media, or business.
Freelancers and Consultants
Showcase your portfolio and client testimonials with an easy-to-share bio and profile page.
Content Creators and Influencers
Craft social-ready bios, intros, and link-in-bio pages that match your tone and story.
Students and Graduates
Build your first professional online presence to use in job applications, networking, or internships.
Startup Founders
Create compelling founder bios, investor-facing profiles, and a consistent story across platforms.
Remote Professionals
Use Strut as a dynamic business card or digital resume that updates with your growth.
Pricing
Strut currently offers both free and paid plans. Pricing is simple and accessible, designed to suit individuals building a brand at any stage.
Free Plan
One personal brand profile
AI-generated bio (basic version)
Public, shareable Strut page
Basic customization
Limited revisions and outputs
Premium Plan ($12/month)
Unlimited AI bio generations
Multiple tone and style options
Advanced profile customization
Portfolio uploads and visual layout options
Export and download options
Priority access to new features
Users can start with the free plan and upgrade as their needs grow. Payments can be made monthly, and discounts are often available for annual subscriptions.
Strengths
Strut offers a unique blend of usability, automation, and branding intelligence:
Fast, Personalized Results
You can go from sign-up to a complete online presence in under 10 minutes with AI-generated content tailored to you.
Designed for Non-Designers
No need to use complicated website builders or graphic tools—everything is handled behind the scenes.
Multiple Use Cases from One Profile
Reuse the bios for LinkedIn, Twitter, portfolios, or pitches without rewriting them for each context.
Professional Aesthetic
Slick, mobile-optimized design that feels like a personal brand website without the need to code or hire a designer.
Dynamic and Editable
You can regenerate or update your bios anytime to reflect career changes or new goals.
Drawbacks
While Strut is a highly functional tool, there are a few current limitations:
No Team or Multi-User Support
It’s focused on individuals—there are no collaborative features for teams or agencies.
Limited Third-Party Integrations
Does not currently integrate with tools like LinkedIn, Notion, or web hosting platforms.
Custom Domain Support Not Available Yet
All profiles live on strut.so subdomains, and there’s no current option to connect your own domain.
AI Outputs May Require Editing
Although AI-generated bios are high quality, they sometimes need manual tweaking for tone, accuracy, or grammar.
Still Evolving
As a relatively new platform, additional features like analytics, richer media support, or resume download formats are not yet fully built out.
Comparison with Other Tools
Strut stands out by combining personal branding automation with simplicity:
Versus Linktree
Linktree is for links only. Strut creates a full brand story with bios, tone, and visuals.
Versus Carrd or Wix
These are website builders requiring manual design and writing. Strut automates both copy and layout.
Versus Rezi or Resume.io
Focused on resumes only. Strut focuses on personal brand storytelling, useful beyond job applications.
Versus AI Bio Generators (e.g., Copy.ai)
Strut integrates bio generation with a shareable website, visual layout, and brand voice—all in one platform.
Customer Reviews and Testimonials
While Strut is still in early growth stages, feedback from users has been overwhelmingly positive on platforms like Product Hunt and X (formerly Twitter). Users have said:
“Best way I’ve found to write a good bio fast.”
“It helped me create a profile I actually feel proud of.”
“Feels like a personal brand in a box.”
Early adopters appreciate how little time it takes to get set up, the sleek design of the profile pages, and how tailored the bios feel—even though they’re AI-generated.
More testimonials and success stories are expected as the user base expands.
Conclusion
Strut is a smart, AI-powered tool that helps professionals, freelancers, and creatives build a strong, consistent online presence—quickly and without hassle. From generating personalized bios to launching a sleek personal brand page, it simplifies the branding process so you can stand out with clarity and confidence.
If you’ve struggled with writing your own “About Me” section or maintaining consistency across your online profiles, Strut makes it easy, fast, and surprisingly fun.
