Squirrly is an all-in-one SEO suite powered by AI, created specifically for users who are not professional SEO experts. The platform provides real-time optimization guidance, keyword research, technical SEO audits, and performance tracking—all in an easy-to-use interface.
Squirrly is designed to help entrepreneurs, bloggers, marketers, and small business owners optimize their websites and content for search engines without needing to understand complex algorithms or hire expensive consultants. The platform acts like a personal SEO assistant, offering task-based recommendations, actionable insights, and automated tools to improve your site’s visibility.
Whether you’re writing blog posts, updating product pages, or building an entire SEO strategy, Squirrly simplifies the process using AI and automation, making it possible for anyone to climb Google’s rankings.
Features
1. Focus Pages
Create dedicated “Focus Pages” for your most important content. Squirrly evaluates these pages against 113 ranking factors and gives specific tasks to improve performance.
2. SEO Live Assistant
While you write content in WordPress or other CMSs, the assistant provides real-time SEO tips—ensuring your posts are optimized before publishing.
3. Keyword Research Tool
Find long-tail keywords with accurate search volume and competition data. Squirrly even analyzes keyword trends to help you pick the best options.
4. AI-Powered Briefs and Strategy Builder
Receive AI-generated content briefs and strategy blueprints tailored to your website’s niche and competition.
5. Site Audit Tool
Get in-depth technical SEO audits covering site health, metadata, broken links, image issues, loading speed, and mobile responsiveness.
6. Rank Tracking
Track keyword rankings for your site across search engines, with historical data and progress visualization.
7. Google SERP Checker
Check how your content appears in search results and preview metadata, titles, and featured snippets.
8. Blogging and eCommerce SEO
Squirrly supports WooCommerce and Shopify stores with structured product data, rich snippets, and automated SEO settings.
9. Integrations
Easily integrates with WordPress, Google Search Console, and Google Analytics to provide a centralized view of performance.
How It Works
Step 1: Install and Set Up
Users install Squirrly SEO via a WordPress plugin or access it via the web platform. Connect your Google Analytics and Search Console for deeper insights.
Step 2: Keyword and Page Focus
Pick your target keywords and assign them to pages or blog posts as “Focus Pages.” The tool will guide you step-by-step to optimize them.
Step 3: Follow Task-Based Guidance
Use the Focus Page panel to complete SEO tasks. These include updating titles, meta descriptions, improving keyword density, and fixing technical issues.
Step 4: Use the Live SEO Assistant
While writing or editing content, Squirrly’s assistant gives real-time feedback—ensuring keyword usage, internal linking, and readability are on point.
Step 5: Monitor Progress and Rankings
Check ranking reports and audit scores to see the direct impact of your SEO efforts. Squirrly visualizes progress so you know exactly what’s working.
This simple yet powerful workflow turns complex SEO activities into manageable, guided steps for non-specialists.
Use Cases
1. Bloggers and Content Creators
Ensure all blog posts are SEO-optimized with real-time guidance and keyword research tailored to your niche.
2. Small Business Websites
Improve local and organic search rankings using task-based optimizations—even with no prior SEO experience.
3. E-Commerce Store Owners
Optimize product listings, category pages, and descriptions for Google visibility on WooCommerce and Shopify.
4. Marketing Agencies
Manage multiple websites with automated reporting, keyword tracking, and white-labeled client dashboards.
5. Coaches, Consultants, and Solopreneurs
Build your personal brand and generate organic leads without hiring an SEO agency.
6. WordPress Developers
Add SEO value to client sites using Squirrly’s tools, audits, and performance insights without needing third-party plugins.
Pricing
As of June 2025, Squirrly offers the following pricing plans:
Free Plan:
Up to 1 website
3 Focus Pages
5 keyword ideas/day
Basic site audit
SEO Live Assistant
Pro Plan – $29.99/month:
Up to 7 websites
100 keyword ideas/day
Full site audits
Rank tracking for 150 keywords
SERP Checker
Weekly strategy and priority tasks
Business Plan – $71.99/month:
Up to 10 websites
300 keyword ideas/day
Track up to 500 keywords
Access to advanced AI strategy builder
White-label reports for agencies
Agency Plan – Custom Pricing:
Manage unlimited websites
Multi-user access
Client-specific dashboards
API access and priority support
All plans include a 14-day free trial. Full details and comparisons are available at https://www.squirrly.co/pricing
Strengths
Beginner-Friendly Interface: Designed specifically for users without SEO knowledge.
AI-Powered Guidance: Automates strategy planning and content optimization.
Focus Page System: Prioritizes key pages and gives clear instructions to improve rankings.
All-in-One SEO Suite: Combines content, keyword, and technical tools in one platform.
Affordable Pricing: Competitive pricing for solo users, bloggers, and small teams.
Excellent WordPress Integration: Works natively in WordPress with live in-editor suggestions.
Drawbacks
Best for WordPress Users: Non-WordPress users may find limited integration support.
Too Simplified for Experts: SEO professionals may prefer tools like Ahrefs or Semrush for advanced backlink analysis.
Keyword Limitations on Lower Plans: Entry-level plans limit keyword tracking and research capacity.
Interface Can Feel Crowded: Some users report the dashboard includes too many panels and metrics at once.
Comparison with Other Tools
Squirrly vs. Yoast SEO:
Yoast is focused on static on-page checks. Squirrly includes live optimization, keyword research, rank tracking, and strategic planning tools.
Squirrly vs. Rank Math:
Rank Math offers advanced configuration for technical SEO. Squirrly is better for non-technical users needing automation and real-time help.
Squirrly vs. Semrush:
Semrush is a professional suite with broader capabilities but is more expensive and complex. Squirrly simplifies SEO for non-experts and WordPress users.
Squirrly vs. Surfer SEO:
Surfer is ideal for content analysis and NLP suggestions. Squirrly provides a broader range of tools for technical SEO, audits, and keyword research in one platform.
Customer Reviews and Testimonials
Squirrly is highly rated on platforms like G2 and Capterra, especially by small business owners, bloggers, and marketers:
“Squirrly gave me a step-by-step plan that actually worked. I doubled my traffic in 2 months.” – Blogger, Lifestyle Niche
“I’m not an SEO expert, but Squirrly makes me feel like I have one on my team.” – Small Business Owner
“We use it on 20+ client sites. It’s perfect for managing SEO without hiring more staff.” – Marketing Agency Owner
Customers consistently praise the tool’s ease of use, educational resources, and ability to show measurable results.
Conclusion
Squirrly is a powerful yet accessible SEO tool designed to empower non-technical users to succeed in search engine optimization. With a guided, AI-powered approach, it removes the guesswork and complexity typically associated with SEO—helping content creators, business owners, and marketers boost visibility and organic traffic.
If you want to improve your Google rankings without hiring an agency or becoming an SEO expert, Squirrly is a smart, affordable solution that brings real results through automation and simplicity.
