ShopUp is a full-stack B2B commerce platform based in South Asia, designed to empower small and medium-sized retailers by streamlining access to products, logistics, and financial services. Focused on addressing the needs of neighborhood mom-and-pop shops, ShopUp helps digitize and strengthen traditional retail operations by simplifying the supply chain.
With a mission to drive economic growth and transform retail ecosystems, ShopUp offers an integrated suite of services under three key verticals: commerce, logistics, and financial solutions. It operates primarily in Bangladesh and has rapidly become one of the region’s most impactful tech startups by improving how retailers buy, move, and finance their inventory.
Features
ShopUp provides a wide range of features that support the day-to-day operations of retail businesses. Its commerce solution gives shop owners access to a vast catalog of wholesale products through its B2B commerce app. Retailers can browse, order, and replenish inventory directly from their phones, with doorstep delivery included.
Under its logistics arm, ShopUp operates REDX, one of Bangladesh’s largest last-mile logistics networks. This service ensures fast and reliable delivery of goods from suppliers to retailers, and also supports e-commerce businesses with end-to-end fulfillment solutions.
ShopUp also offers embedded financial services through partnerships with banks and financial institutions. These include working capital loans, digital payments, and buy-now-pay-later options that help retailers manage cash flow and grow their businesses without traditional collateral requirements.
Another standout feature is the ShopUp ecosystem’s use of data to build credit profiles for retailers with no prior access to formal banking. This data-driven approach enables underserved businesses to qualify for credit based on their transaction history and performance on the platform.
How It Works
ShopUp’s process starts with its B2B commerce platform, which allows retailers to register and start ordering inventory directly through the app. After logging in, users can browse a curated selection of fast-moving consumer goods, household items, groceries, and more.
Once a retailer places an order, ShopUp coordinates product sourcing and delivery through its REDX logistics network. Goods are delivered directly to the shop’s doorstep, saving time and effort for the business owner.
Retailers also gain access to financing options, which are automatically offered based on their order activity and payment history. ShopUp analyzes data from the app to assess creditworthiness and provide timely financial support to help businesses restock inventory and maintain liquidity.
The platform is mobile-first and localized to meet the needs of retailers who may not have access to traditional e-commerce or financial infrastructure. This frictionless process allows even the smallest shopkeepers to participate in a modern digital supply chain.
Use Cases
ShopUp is particularly valuable for small and medium-sized retailers in urban and semi-urban areas of South Asia who struggle with inconsistent supply chains, limited product access, and lack of formal credit. Grocery store owners can use ShopUp to restock popular products without visiting a wholesale market or negotiating with multiple suppliers.
Retailers operating in underserved areas can benefit from timely deliveries through REDX, which reduces downtime and improves business continuity. E-commerce sellers also use REDX for reliable last-mile delivery services, ensuring customer satisfaction and repeat business.
Informal businesses or first-time entrepreneurs benefit from ShopUp’s embedded financing, which allows them to scale operations, manage inventory cycles, and improve profitability without the barriers of traditional banking.
FMCG brands and distributors use ShopUp’s platform to connect with a larger number of retailers and track performance data across channels, improving market reach and supply chain visibility.
Pricing
ShopUp does not publish fixed pricing on its website, as its services are tailored to individual retailer needs and operate on a B2B model. Access to the commerce platform is free for registered retailers, and product pricing varies by supplier, category, and region.
Delivery charges through REDX are calculated based on order size, location, and urgency, with volume-based discounts available for large sellers or regular users. Financial services, including credit and loan products, are offered in partnership with financial institutions and may include service fees or interest rates depending on the loan type and amount.
Retailers interested in joining the platform can sign up for free and start browsing products immediately, with financing and logistics support offered based on usage and eligibility.
Strengths
ShopUp’s biggest strength lies in its holistic approach to solving the core challenges of small retailers in emerging markets. By combining commerce, logistics, and finance into a single platform, it delivers a seamless experience that empowers businesses to thrive.
Its localized approach and deep understanding of South Asian retail dynamics allow ShopUp to provide services that are both accessible and impactful. The mobile-first platform makes it easy for shopkeepers to adopt without requiring technical skills or expensive hardware.
The logistics network, REDX, is a key differentiator that gives ShopUp control over the entire delivery process. This enables fast fulfillment, better customer service, and higher reliability compared to relying on third-party logistics alone.
Financial inclusion is another major advantage. ShopUp helps build credit history for previously unbanked retailers and gives them access to capital without traditional barriers. This positions the platform as both a business tool and a catalyst for economic development.
Drawbacks
While ShopUp provides extensive value, it currently focuses primarily on the Bangladeshi market, which may limit its accessibility for retailers in other regions looking for similar services.
The platform’s reliance on mobile apps may exclude retailers without smartphones or stable internet access, though this is gradually changing with the increased penetration of mobile devices in South Asia.
As a growing tech company, ShopUp may still be refining certain features or support services. Users in more remote locations could experience longer delivery times or limited product selection compared to urban counterparts.
Because pricing and financing terms are not publicly listed, some users may prefer greater transparency when comparing options. Additionally, the platform’s benefits are largely contingent on regular usage, which may not suit very small retailers with low transaction volumes.
Comparison with Other Tools
Compared to traditional wholesalers, ShopUp offers a more convenient, digital-first approach to procurement. Retailers no longer need to visit multiple vendors or wait for inconsistent supply deliveries. The platform streamlines the process with on-demand ordering and doorstep delivery.
When compared to global B2B platforms like Udaan in India or Alibaba for wholesale trade, ShopUp stands out with its localized focus and integrated financial services. Unlike platforms that only connect buyers and sellers, ShopUp handles sourcing, delivery, and financing, making it a full-stack solution.
REDX logistics sets ShopUp apart from other B2B commerce apps by providing a reliable and fast delivery network optimized for both retail and e-commerce businesses.
In the fintech space, ShopUp’s embedded lending model is unique because it uses real transaction data to offer credit to businesses that lack formal documentation. This differentiates it from standalone microfinance or traditional bank loan models.
Customer Reviews and Testimonials
While individual customer reviews are not published directly on the homepage, ShopUp has gained widespread recognition in the tech and startup community. It is backed by prominent investors like Sequoia Capital and Flourish Ventures and has been featured in media outlets for its innovative approach to retail empowerment in South Asia.
Users often cite improved product availability, better margins, and consistent delivery as key benefits. Retailers who previously relied on inconsistent supply chains now have a dependable system to keep their shelves stocked.
E-commerce sellers using REDX highlight the reliability and speed of the service compared to local courier alternatives. Many businesses have credited ShopUp with helping them grow during challenging economic conditions by offering flexible financing and improved access to goods.
As the platform continues to scale, more structured testimonials and success stories are expected to appear across regional business news, case studies, and social media.
Conclusion
ShopUp is redefining how small and medium-sized retailers operate in South Asia by offering a powerful, integrated platform for commerce, logistics, and finance. It solves critical pain points in the traditional retail supply chain, enabling business owners to access products, receive reliable deliveries, and secure working capital—all from a mobile device.
Its focus on real-world challenges and local needs makes it a standout solution for underserved retail communities. Whether you’re a neighborhood shopkeeper, e-commerce seller, or distributor, ShopUp provides the tools to grow your business efficiently and sustainably.
With its ongoing expansion and strong ecosystem approach, ShopUp is not just a platform—it’s a partner in progress for South Asia’s next generation of retail entrepreneurs.
