ShopUp is a leading B2B commerce platform based in Bangladesh that helps small and medium-sized enterprises (SMEs) digitize and scale their operations. With a mission to empower small retailers, ShopUp provides a suite of interconnected services through its three main verticals:
Mokam – A B2B sourcing platform that connects retailers with manufacturers and distributors.
REDX – A last-mile logistics network optimized for nationwide delivery.
Baki – A credit and working capital solution tailored to retailers’ needs.
By integrating procurement, delivery, and finance into a single ecosystem, ShopUp removes traditional supply chain inefficiencies and helps small businesses grow faster with less risk. It plays a crucial role in digitizing the retail backbone of Bangladesh, which consists of millions of small shops and businesses.
Features
ShopUp offers a comprehensive range of features across its ecosystem:
Digital B2B Marketplace (Mokam)
Retailers can easily browse and order from a catalog of thousands of SKUs sourced directly from trusted manufacturers and distributors.Nationwide Logistics Network (REDX)
Provides parcel delivery, warehousing, and fulfillment services to businesses across urban and rural areas.Flexible Credit Solutions (Baki)
Offers short-term working capital and pay-later options to help retailers maintain inventory and cash flow.Mobile-First Platform
Accessible via Android apps and mobile web, designed to work smoothly even on low-bandwidth connections.Real-Time Order Tracking
Retailers can monitor their order status and delivery progress within the app.Customer Support
Offers support in Bangla and local languages to ensure smooth onboarding and ongoing engagement.Business Insights & Analytics
Users can track purchase patterns, manage stock more effectively, and make smarter buying decisions.
Each vertical is designed to solve a specific pain point in the retail supply chain—from sourcing to selling.
How It Works
ShopUp simplifies the supply chain process through a well-integrated system. Here’s how the platform typically works for a small retailer:
Browse & Order via Mokam
The retailer uses the Mokam app to browse thousands of products and place bulk orders from verified suppliers.Logistics via REDX
Once an order is placed, REDX ensures timely, reliable delivery directly to the shop’s location, even in remote areas.Credit Access via Baki
If the retailer needs credit, they can apply through Baki to get flexible payment terms for inventory purchases.Restock & Repeat
The app stores past orders and suggests optimal reorder times based on usage patterns, helping retailers maintain ideal stock levels.
This seamless flow allows small retailers to run their businesses more efficiently without needing multiple vendors or manual coordination.
Use Cases
ShopUp caters to a broad range of users and industries across Bangladesh:
Grocery Store Owners
Restock shelves with fast-moving consumer goods (FMCGs) via Mokam.Pharmacy & General Stores
Source healthcare and hygiene products with transparent pricing and delivery timelines.E-Commerce Sellers
Use REDX to fulfill orders quickly and reliably across the country.Retailers Without Bank Access
Access inventory credit through Baki without needing a formal credit history or collateral.Distributors & Wholesalers
Expand market reach and reduce fulfillment complexity by listing on Mokam.
ShopUp is particularly powerful for informal and underserved retail businesses looking to digitize and scale.
Pricing
As of the latest information from the ShopUp website, ShopUp operates on a service-based revenue model rather than a direct subscription model. Here’s what that typically involves:
Mokam: Product prices are set by sellers; retailers only pay for what they order. No upfront subscription fee is required.
REDX: Delivery fees are charged per parcel or based on delivery distance, with competitive pricing for volume shippers.
Baki: Interest or service fees may apply on credit usage, but terms are transparent and tailored to the retailer’s needs.
Retailers are encouraged to download the Mokam app and start placing orders or request more information from the ShopUp sales team.
Strengths
ShopUp has several distinct advantages that position it as a market leader in the B2B commerce space:
End-to-End Ecosystem
Few platforms offer sourcing, logistics, and financing all in one place.Localization
Interfaces, support, and services are optimized for the Bangladeshi market.Scalability
Enables small shops to grow by providing access to a larger, digital supply network.Trust & Transparency
Verified suppliers and trackable deliveries build confidence in digital procurement.Inclusive Credit Access
Retailers without formal credit histories can still qualify for financing.
These strengths are especially important in an emerging market context where infrastructure and access remain key challenges.
Drawbacks
Despite its success, ShopUp has a few areas for potential improvement:
Limited to Bangladesh
The platform is localized, which means it’s not applicable for users outside the country.Requires Smartphone Access
Retailers without smartphones or digital literacy may face a learning curve.Data Privacy Concerns
As with all digital platforms, there may be concerns around data use and customer profiling.App-Based Limitation
Advanced features may be unavailable or limited in web versions compared to the Android app.
Nevertheless, these drawbacks are being addressed through ongoing support, education, and tech improvements.
Comparison with Other Tools
ShopUp can be compared to similar B2B commerce platforms in emerging markets:
Compared to Udaan (India): ShopUp offers similar services but is tailored specifically to Bangladesh with a deeper focus on local supply chains and last-mile logistics.
Compared to Alibaba: While Alibaba is global and deals in large-scale wholesaling, ShopUp targets smaller, informal retailers with local delivery and credit support.
Compared to Daraz: Daraz is consumer-focused (B2C), while ShopUp is entirely B2B, catering to the needs of store owners rather than end consumers.
Its competitive edge lies in vertical integration and local market adaptation.
Customer Reviews and Testimonials
While the website does not currently display individual testimonials, ShopUp has garnered significant recognition in Bangladesh and beyond:
Over 3.5 million small businesses use ShopUp’s services.
REDX has become one of the largest logistics networks in the country.
Press coverage from TechCrunch, Rest of World, and The Business Standard highlights its impact on digitizing small retailers.
Feedback across fintech and e-commerce communities praises the platform’s role in bridging infrastructure gaps, improving cash flow, and digitally transforming retail.
Conclusion
ShopUp is revolutionizing B2B commerce in Bangladesh by providing a comprehensive digital ecosystem for small retailers. Through its platforms—Mokam for sourcing, REDX for logistics, and Baki for credit—it addresses the core pain points of inventory management, delivery, and financing, all in one mobile-first solution.
In a market where millions of businesses operate informally and without access to traditional supply chains, ShopUp is unlocking new opportunities for digital growth, financial inclusion, and operational efficiency.
