Rex Software is a cloud-based real estate CRM and marketing automation platform designed to help agencies streamline their operations, manage client relationships, and grow their brand. Built specifically for the property sector, Rex offers a powerful suite of tools for listing management, lead nurturing, sales pipelines, email marketing, and reporting—all from a centralized interface.
Used by thousands of real estate professionals across Australia, New Zealand, and the UK, Rex helps agencies improve productivity, ensure consistency, and provide a premium customer experience. Whether you’re managing residential listings, commercial assets, or entire offices, Rex enables seamless control of the end-to-end sales and marketing process.
Official website: https://www.rexsoftware.com
Features
CRM for Real Estate: A central database to manage contacts, communication history, tasks, and relationship tracking for buyers, sellers, landlords, and tenants.
Listing Management: Tools to create, publish, and syndicate listings to real estate portals and your website from a single interface.
Automated Workflows: Set up action plans and automation for follow-ups, reminders, and lead nurturing without manual input.
Email & SMS Campaigns: Send one-off messages or scheduled campaigns to segmented lists, fully branded and trackable.
Vendor Reporting: Keep sellers informed with automatically generated reports on campaign performance and engagement.
Mobile App – Pocket by Rex: Access key CRM features on the go, including contact notes, call logging, and inspection check-ins.
Pipeline & Deal Management: Visualise and manage opportunities through a structured sales pipeline for better conversion tracking.
Open Home and Inspection Tools: Manage bookings, attendee lists, feedback, and follow-ups directly within the platform.
Document Storage & Templates: Store contracts, brochures, and documents securely with reusable templates for consistency.
Integrations: Connects with tools like CoreLogic, DocuSign, Xero, Mailchimp, Zapier, and more.
User Permissions & Team Roles: Control access levels and workflow visibility across teams or offices.
How It Works
Set Up Your Agency Profile: Configure branding, user roles, team structures, and portal integrations during onboarding.
Import Contacts and Listings: Upload existing CRM data or sync from connected platforms.
Create Workflows and Campaigns: Set up automated follow-up sequences, vendor reporting routines, and marketing messages.
Manage Daily Activity: Agents use the system for prospecting, open home registration, listing updates, and task tracking.
Monitor Performance: Managers and admins can use dashboards and reports to monitor KPIs, staff activity, and campaign results.
Optimize and Grow: Use real-time feedback and analytics to adjust marketing tactics and streamline operations.
With mobile functionality and cloud access, Rex allows agents to manage their day-to-day activities from anywhere—ensuring nothing falls through the cracks.
Use Cases
Real Estate Agencies: Centralize all client data, listings, and communications to improve coordination and client service.
Sales Teams: Track lead engagement and sales pipeline activity to improve deal conversion.
Marketing Coordinators: Automate emails, SMS, and portal syndications to improve brand consistency and lead nurturing.
Business Owners and Principals: Monitor agency performance, agent productivity, and revenue forecasts from a single dashboard.
Multi-Office Networks: Manage shared databases, reporting standards, and brand compliance across offices or regions.
Solo Agents or Boutique Agencies: Use automation and CRM tools to scale operations without large support teams.
Pricing
Rex Software does not publicly list specific pricing on its website. Instead, pricing is tailored based on:
Number of users
Agency size (single office, multi-office, enterprise)
Required features or integrations
Country of operation (pricing may vary between Australia, New Zealand, and the UK)
To receive a personalized quote or book a demo, visit:
https://www.rexsoftware.com/book-a-demo
Strengths
Built for Real Estate: Rex is tailored specifically to the workflows and demands of real estate professionals.
Comprehensive Functionality: Offers CRM, marketing, pipeline tracking, reporting, and listing management in one system.
Strong Automation Capabilities: Reduces repetitive manual work through smart follow-ups, workflows, and campaign scheduling.
Customizable User Roles: Ideal for both solo agents and large teams needing tiered access and collaboration.
Scalable: Suitable for small offices as well as multi-office, high-volume agencies.
Mobile Access: Agents can manage contacts, inspections, and updates while in the field via the Pocket by Rex mobile app.
Integrated Ecosystem: Connects with major real estate portals, email marketing systems, and transaction tools.
Drawbacks
No Transparent Pricing: Requires a demo or sales call to receive pricing, which may deter smaller teams or startups.
Initial Learning Curve: The platform is feature-rich, so new users may need training to use it efficiently.
Australia/New Zealand Focus: While available in the UK, some integrations and services are more tailored for the Australasian market.
No Built-In Accounting Module: While Rex integrates with Xero, it does not include full financial management within the platform.
Limited Custom Website Tools: Rex is more focused on CRM and marketing, with fewer tools for custom website development.
Comparison with Other Tools
Rex Software vs. Agentbox
Agentbox is another popular real estate CRM in Australia, focused on elite agents and high-performance sales.
Rex offers broader automation, vendor reporting, and more advanced marketing features.
Agentbox may be more streamlined for fast-paced agents; Rex is better for full agency management.
Rex Software vs. VaultRE
VaultRE offers both CRM and property management tools, whereas Rex focuses solely on sales, marketing, and CRM.
Rex excels in automation and marketing workflows; VaultRE appeals to agencies needing integrated rental and trust accounting.
Rex Software vs. HubSpot CRM
HubSpot is a general-purpose CRM with strong automation and marketing tools.
Rex is purpose-built for real estate, offering listing management, open home tools, and portal syndication—features HubSpot lacks.
Customer Reviews and Testimonials
Rex Software is trusted by over 10,000 agents and hundreds of agencies. While customer reviews are not published directly on the main website, client testimonials indicate a strong reputation for reliability, support, and feature depth.
Feedback highlights include:
“Rex gives our entire team full visibility into what’s happening with every client and listing.”
“The automations save hours of admin time every week. We’ve seen a real increase in productivity.”
“Support and training from the Rex team have been excellent. They’ve helped us onboard seamlessly across multiple offices.”
Rex also provides training, webinars, and a help center to ensure agencies can make the most of the platform.
Conclusion
Rex Software is a powerful, purpose-built CRM and marketing platform for real estate agencies looking to modernize their operations and improve customer engagement. From lead nurturing and listing management to automated campaigns and team performance tracking, Rex centralizes the key tools needed to run a high-performing property business.
Its scalability, automation capabilities, and integrations make it suitable for everyone from boutique agencies to large-scale operations. While pricing is not publicly available and setup requires some onboarding, Rex delivers long-term value for real estate teams committed to growth, consistency, and efficiency.
