rasa.io is an AI-powered email newsletter platform that automates content curation and personalization. Instead of sending the same static newsletter to everyone on your list, rasa.io uses artificial intelligence to send unique, individualized newsletters to each subscriber based on their interests, behavior, and engagement history.
Organizations can automatically pull content from trusted sources, websites, blogs, or RSS feeds and have the AI curate it for different users. This results in more relevant content, higher open and click-through rates, and less manual effort for marketing and communication teams.
rasa.io is designed for associations, nonprofits, agencies, B2B companies, publishers, and thought leaders who want to maximize audience engagement without increasing content production workload.
Features
AI-Powered Personalization
Each subscriber receives a personalized version of your newsletter with content selected specifically for them based on their reading behavior and preferences.
Automated Content Curation
Set up your newsletter to pull articles from RSS feeds, blogs, or specific websites. rasa.io will curate and filter the best content automatically.
Custom Content Inclusion
Add your own articles, promotions, or calls-to-action to appear alongside the curated content. You control what’s always included.
Drag-and-Drop Editor
Design your newsletter with a user-friendly visual editor that allows full customization of layout, branding, and style.
Engagement Analytics
Track metrics such as open rate, click-through rate, and top-performing content. Use these insights to refine content sources and strategy.
Subscriber Behavior Tracking
The platform learns what topics, sources, and types of content each subscriber prefers and adjusts future emails accordingly.
Smart Scheduling and Automation
Newsletters are sent automatically on your preferred schedule, whether daily, weekly, or monthly.
CRM and Email Integration
Integrates with tools like HubSpot, Mailchimp, ActiveCampaign, and more to sync contact lists and automate workflows.
How It Works
Connect Your Content Sources
Link your website, RSS feeds, blogs, or third-party content you want included in the newsletter.Upload or Sync Your Audience List
Import your email contacts or sync them from your existing CRM or email service provider.Design the Newsletter Template
Use rasa.io’s editor to customize the layout, branding, and fixed sections such as headers and footers.Set the Schedule
Choose when and how often your newsletter should go out—daily, weekly, bi-weekly, etc.Enable AI Personalization
rasa.io automatically curates and personalizes content for each subscriber based on what they read and click on.Send and Analyze
Launch the campaign and use built-in analytics to monitor performance and improve future engagement.
Use Cases
Associations and Nonprofits
Provide members with valuable, curated industry news that keeps them informed and engaged.
B2B Companies
Send thought leadership and relevant content to leads and clients to stay top of mind and nurture relationships.
Content Marketers and Publishers
Automate distribution of curated blog content to boost visibility and traffic with less effort.
Consultants and Coaches
Share personalized insights with clients and prospects without creating new content every week.
Agencies and Marketing Teams
Offer branded, automated newsletters for multiple clients, saving time and increasing value.
Pricing
As of July 2025, rasa.io offers tiered pricing plans based on the number of contacts in your email list. Pricing includes:
Free Plan
Up to 500 contacts
Unlimited emails
Basic analytics
AI-powered personalization
Limited content sources
Growth Plan – Starts at $29/month
Up to 2,500 contacts
Advanced analytics
More content feeds and integrations
Branding customization
A/B testing options
Business Plan – Custom pricing
10,000+ contacts
Dedicated account support
API access
Advanced customization and deliverability tools
White-label options for agencies
Visit https://rasa.io/pricing for the latest details and a free trial.
Strengths
Highly personalized newsletters that improve engagement
Time-saving automation for content curation and sending
Easy integration with popular CRMs and ESPs
Intuitive newsletter editor for non-technical users
Scalable for small businesses, associations, and enterprises
Cost-effective compared to hiring a content team
Drawbacks
Limited customization in free plan
Requires ongoing content source management for best results
Email templates may need brand-specific adjustments
Advanced segmentation features are available only in higher tiers
No built-in image editing or advanced design tools
Comparison with Other Tools
Compared to standard email tools like Mailchimp or Constant Contact, rasa.io stands out with its AI-driven content personalization and automated curation. While other platforms require manual selection and creation of newsletter content, rasa.io handles that part automatically.
Platforms like Curated.co or Revue offer some automation, but they lack AI personalization per subscriber. rasa.io fills that gap by offering true one-to-one content delivery based on user behavior.
Customer Reviews and Testimonials
rasa.io has received strong feedback from users across industries:
“We’ve seen a 60% increase in engagement since switching to rasa.io. The personalization really works.”
– Membership Director, Healthcare Association
“As a small team, we needed to stay in front of clients but didn’t have time to write weekly content. rasa.io solved that problem for us.”
– CEO, Marketing Agency
“Our members love the newsletter. They feel like it’s written just for them.”
– Communications Manager, Nonprofit Organization
Reviews on platforms like G2 and Capterra often highlight ease of use, great support, and measurable improvements in click-through rates.
Conclusion
rasa.io brings together automation, personalization, and simplicity to help organizations create smarter, more engaging email newsletters. Its AI-driven approach ensures that every subscriber receives the content that matters most to them—without requiring extra effort from your team.
Whether you’re a solo consultant, a large association, or a growing SaaS company, rasa.io can help you build better relationships through personalized content that scales.
