Octane AI is an AI-powered platform that allows eCommerce brands—especially those on Shopify—to create product recommendation quizzes and personalized customer journeys. By asking shoppers questions and collecting zero-party data, Octane AI helps brands recommend the right products, increase engagement, and boost average order value.
Founded in 2016 and trusted by hundreds of top DTC brands, Octane AI replaces static product listings with guided shopping experiences. The platform is designed for non-technical users and integrates seamlessly with Shopify, Klaviyo, and other key tools in the eCommerce stack.
Features
Octane AI offers a comprehensive set of tools to personalize shopping and increase conversions:
AI Quiz Builder
Build no-code product quizzes that guide customers to the best-fit products based on their answers. Ideal for skincare, supplements, apparel, and more.Zero-Party Data Collection
Capture declared customer preferences, concerns, goals, and attributes directly from quiz responses—no guesswork, no third-party cookies.Shopify Integration
Direct integration with Shopify allows real-time product syncing and dynamic recommendations based on your product catalog.Dynamic Product Recommendations
Use conditional logic and AI to tailor recommendations to each customer, increasing relevance and reducing decision fatigue.Klaviyo Integration
Automatically pass quiz responses and data into Klaviyo for segmented email flows, personalized campaigns, and retargeting.Embedded Quiz and Popups
Display quizzes on your homepage, as a popup, or embedded within product pages or landing pages.Custom Branding
Fully customize quizzes to match your brand’s look and feel—colors, fonts, logos, and messaging.Analytics Dashboard
Track key metrics such as quiz completion rate, conversion rate, and average order value.Product Bundles and Upsells
Create upsell flows and product bundles based on quiz answers, helping increase cart size.
How It Works
Octane AI simplifies the process of creating personalized customer journeys through quizzes. Here’s a step-by-step overview:
Connect Shopify Store
After signing up, connect your Shopify store to sync your product catalog in real-time.Build Your Quiz
Use Octane AI’s no-code quiz builder to create an interactive quiz. Add multiple choice, image-based, or text-based questions.Set Recommendation Logic
Define logic that matches customer answers with specific product recommendations or bundles.Customize Design
Use the visual editor to brand your quiz and match your store’s style.Embed or Launch as Popup
Place the quiz on key pages of your site, in popups, or link to it from social media or emails.Capture and Sync Data
All quiz responses are stored as zero-party data and can be pushed into Klaviyo or other CRMs for segmentation and remarketing.Track and Optimize
Use analytics to monitor how your quiz is performing and make data-driven improvements.
Use Cases
Octane AI supports a variety of eCommerce business models, particularly in DTC verticals:
Beauty and Skincare Brands
Recommend products based on skin type, concerns, or routine preferences.Supplement and Wellness Companies
Help customers choose the right vitamins or lifestyle products based on goals and health conditions.Fashion and Apparel Stores
Guide shoppers to sizes, fits, or styles based on body type and occasion.Pet Supply Retailers
Personalize recommendations based on pet breed, age, and dietary needs.Gift Shops
Create gift guides that recommend products based on recipient preferences.Subscription Brands
Use quizzes to create customer profiles and deliver curated subscription boxes.
Pricing
As of July 2025, Octane AI offers three pricing tiers tailored to different business sizes:
Starter Plan – $50/month
Up to 2,500 monthly quiz engagements
Shopify and Klaviyo integration
Basic analytics and reporting
Email support
Pro Plan – $200/month
Up to 10,000 monthly engagements
Advanced logic and segmentation
Custom branding and product bundles
Priority support
Advanced Plan – Custom Pricing
For enterprise brands with high traffic
Unlimited engagements
Dedicated onboarding and success manager
Full API access and white-glove support
A 14-day free trial is available for new users. For the latest pricing details, visit https://www.octaneai.com/pricing.
Strengths
Easy-to-use quiz builder with no coding required
Captures valuable zero-party data for future personalization
Seamless integration with Shopify and Klaviyo
Boosts conversion rate and average order value
Supports a wide range of verticals and use cases
Customizable branding and display options
Enables powerful email segmentation through Klaviyo
Drawbacks
May be too expensive for small or early-stage stores
Focused on Shopify—no native integration with other eCommerce platforms like WooCommerce
Learning curve for advanced logic and personalization setups
Limited native A/B testing functionality
Comparison with Other Tools
Octane AI vs. Typeform
Typeform is a general-purpose form and survey builder. While it offers stylish quizzes, it lacks the product recommendation engine, Shopify integration, and eCommerce-specific features that Octane AI provides.
Octane AI vs. Quiz Kit
Quiz Kit is a more basic Shopify app for product quizzes. Octane AI offers deeper integration with Klaviyo, more advanced personalization logic, and better analytics.
Octane AI vs. RevenueHunt (Shop Quiz)
RevenueHunt also offers Shopify quizzes with personalization, but Octane AI stands out with its tighter Klaviyo integration, cleaner UI, and more robust data capture capabilities.
Customer Reviews and Testimonials
Octane AI has received positive reviews from leading DTC brands and eCommerce marketers. Customers appreciate the platform’s ability to:
Increase conversion rates through personalized shopping journeys
Capture valuable customer data without relying on cookies
Improve email performance with detailed segmentation
Here are a few highlights from real user testimonials:
“After launching our quiz, our email signups doubled, and our AOV went up by 30%.”
“Octane AI made it easy to build a personalized shopping experience that actually converts.”
“The Klaviyo integration is seamless—our flows are now fully data-driven.”
Octane AI is used by popular Shopify brands including Doe Lashes, Skinny Mixes, and BeautyBio.
Conclusion
Octane AI is a powerful personalization platform that enables Shopify brands to build product quizzes, capture zero-party data, and deliver AI-powered shopping experiences. With its deep Shopify and Klaviyo integrations, intuitive interface, and flexible customization, it helps brands boost sales, engagement, and customer satisfaction.
Whether you’re launching a new DTC brand or scaling an existing store, Octane AI provides the tools needed to move beyond basic product listings and into guided, personalized shopping.















