Octane AI

Octane AI helps eCommerce brands increase sales with AI-powered product quizzes. Learn features, pricing, use cases, and comparisons in this full review.

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Octane AI is an AI-powered platform that allows eCommerce brands—especially those on Shopify—to create product recommendation quizzes and personalized customer journeys. By asking shoppers questions and collecting zero-party data, Octane AI helps brands recommend the right products, increase engagement, and boost average order value.

Founded in 2016 and trusted by hundreds of top DTC brands, Octane AI replaces static product listings with guided shopping experiences. The platform is designed for non-technical users and integrates seamlessly with Shopify, Klaviyo, and other key tools in the eCommerce stack.


Features

Octane AI offers a comprehensive set of tools to personalize shopping and increase conversions:

  • AI Quiz Builder
    Build no-code product quizzes that guide customers to the best-fit products based on their answers. Ideal for skincare, supplements, apparel, and more.

  • Zero-Party Data Collection
    Capture declared customer preferences, concerns, goals, and attributes directly from quiz responses—no guesswork, no third-party cookies.

  • Shopify Integration
    Direct integration with Shopify allows real-time product syncing and dynamic recommendations based on your product catalog.

  • Dynamic Product Recommendations
    Use conditional logic and AI to tailor recommendations to each customer, increasing relevance and reducing decision fatigue.

  • Klaviyo Integration
    Automatically pass quiz responses and data into Klaviyo for segmented email flows, personalized campaigns, and retargeting.

  • Embedded Quiz and Popups
    Display quizzes on your homepage, as a popup, or embedded within product pages or landing pages.

  • Custom Branding
    Fully customize quizzes to match your brand’s look and feel—colors, fonts, logos, and messaging.

  • Analytics Dashboard
    Track key metrics such as quiz completion rate, conversion rate, and average order value.

  • Product Bundles and Upsells
    Create upsell flows and product bundles based on quiz answers, helping increase cart size.


How It Works

Octane AI simplifies the process of creating personalized customer journeys through quizzes. Here’s a step-by-step overview:

  1. Connect Shopify Store
    After signing up, connect your Shopify store to sync your product catalog in real-time.

  2. Build Your Quiz
    Use Octane AI’s no-code quiz builder to create an interactive quiz. Add multiple choice, image-based, or text-based questions.

  3. Set Recommendation Logic
    Define logic that matches customer answers with specific product recommendations or bundles.

  4. Customize Design
    Use the visual editor to brand your quiz and match your store’s style.

  5. Embed or Launch as Popup
    Place the quiz on key pages of your site, in popups, or link to it from social media or emails.

  6. Capture and Sync Data
    All quiz responses are stored as zero-party data and can be pushed into Klaviyo or other CRMs for segmentation and remarketing.

  7. Track and Optimize
    Use analytics to monitor how your quiz is performing and make data-driven improvements.


Use Cases

Octane AI supports a variety of eCommerce business models, particularly in DTC verticals:

  • Beauty and Skincare Brands
    Recommend products based on skin type, concerns, or routine preferences.

  • Supplement and Wellness Companies
    Help customers choose the right vitamins or lifestyle products based on goals and health conditions.

  • Fashion and Apparel Stores
    Guide shoppers to sizes, fits, or styles based on body type and occasion.

  • Pet Supply Retailers
    Personalize recommendations based on pet breed, age, and dietary needs.

  • Gift Shops
    Create gift guides that recommend products based on recipient preferences.

  • Subscription Brands
    Use quizzes to create customer profiles and deliver curated subscription boxes.


Pricing

As of July 2025, Octane AI offers three pricing tiers tailored to different business sizes:

  • Starter Plan – $50/month

    • Up to 2,500 monthly quiz engagements

    • Shopify and Klaviyo integration

    • Basic analytics and reporting

    • Email support

  • Pro Plan – $200/month

    • Up to 10,000 monthly engagements

    • Advanced logic and segmentation

    • Custom branding and product bundles

    • Priority support

  • Advanced Plan – Custom Pricing

    • For enterprise brands with high traffic

    • Unlimited engagements

    • Dedicated onboarding and success manager

    • Full API access and white-glove support

A 14-day free trial is available for new users. For the latest pricing details, visit https://www.octaneai.com/pricing.


Strengths

  • Easy-to-use quiz builder with no coding required

  • Captures valuable zero-party data for future personalization

  • Seamless integration with Shopify and Klaviyo

  • Boosts conversion rate and average order value

  • Supports a wide range of verticals and use cases

  • Customizable branding and display options

  • Enables powerful email segmentation through Klaviyo


Drawbacks

  • May be too expensive for small or early-stage stores

  • Focused on Shopify—no native integration with other eCommerce platforms like WooCommerce

  • Learning curve for advanced logic and personalization setups

  • Limited native A/B testing functionality


Comparison with Other Tools

Octane AI vs. Typeform
Typeform is a general-purpose form and survey builder. While it offers stylish quizzes, it lacks the product recommendation engine, Shopify integration, and eCommerce-specific features that Octane AI provides.

Octane AI vs. Quiz Kit
Quiz Kit is a more basic Shopify app for product quizzes. Octane AI offers deeper integration with Klaviyo, more advanced personalization logic, and better analytics.

Octane AI vs. RevenueHunt (Shop Quiz)
RevenueHunt also offers Shopify quizzes with personalization, but Octane AI stands out with its tighter Klaviyo integration, cleaner UI, and more robust data capture capabilities.


Customer Reviews and Testimonials

Octane AI has received positive reviews from leading DTC brands and eCommerce marketers. Customers appreciate the platform’s ability to:

  • Increase conversion rates through personalized shopping journeys

  • Capture valuable customer data without relying on cookies

  • Improve email performance with detailed segmentation

Here are a few highlights from real user testimonials:

  • “After launching our quiz, our email signups doubled, and our AOV went up by 30%.”

  • “Octane AI made it easy to build a personalized shopping experience that actually converts.”

  • “The Klaviyo integration is seamless—our flows are now fully data-driven.”

Octane AI is used by popular Shopify brands including Doe Lashes, Skinny Mixes, and BeautyBio.


Conclusion

Octane AI is a powerful personalization platform that enables Shopify brands to build product quizzes, capture zero-party data, and deliver AI-powered shopping experiences. With its deep Shopify and Klaviyo integrations, intuitive interface, and flexible customization, it helps brands boost sales, engagement, and customer satisfaction.

Whether you’re launching a new DTC brand or scaling an existing store, Octane AI provides the tools needed to move beyond basic product listings and into guided, personalized shopping.

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