Magify is an AI-powered tool designed to assist UI/UX designers by providing instant, data-driven feedback on their designs. Instead of relying solely on manual design reviews or delayed user testing, Magify uses artificial intelligence to analyze visual designs and deliver usability insights in real-time. It helps designers detect friction points, improve user flows, and make accessibility and conversion-optimized choices early in the design phase.
By integrating directly into popular design tools like Figma, Magify empowers product teams to ship better user experiences faster—without needing to wait for A/B test results or formal usability studies.
Features
Magify comes equipped with a range of features aimed at making UX analysis more efficient and actionable:
AI-Powered UX Analysis
Analyzes your designs instantly and provides UX feedback based on best practices, cognitive load principles, and accessibility standards.Figma Plugin Integration
Fully compatible with Figma, allowing designers to get feedback without leaving their workspace.Heatmap Generation
Predicts user attention and focus areas using AI-generated heatmaps.Accessibility Scanning
Checks for accessibility issues such as low color contrast, font readability, and layout responsiveness.Actionable Recommendations
Delivers prioritized design suggestions to enhance clarity, usability, and conversion.Multi-Device Simulation
Evaluate designs across different screen sizes and breakpoints for responsive optimization.Design Scoring System
Assigns a UX performance score to each screen or component for easy benchmarking and tracking improvements.Real-Time Collaboration
Teams can review AI feedback together, leave comments, and iterate quickly.
How It Works
Magify is designed to integrate seamlessly into a designer’s existing workflow. Here’s how it works step-by-step:
Install the Plugin
Add the Magify plugin from the Figma community and authorize access to your designs.Select a Frame or Component
Choose a screen or design element in Figma you want analyzed.Run AI Analysis
Magify uses its AI engine to scan the design and generate a UX report within seconds.Review Feedback and Heatmaps
View suggested improvements, attention heatmaps, accessibility issues, and overall UX scores.Iterate and Re-Test
Apply suggested changes, re-run the analysis, and compare scores to track progress.
This workflow enables iterative design improvements without waiting for external user testing phases.
Use Cases
Magify is ideal for individual designers, product teams, and UX researchers working in agile environments:
Early-Stage UX Validation
Run early feedback loops on wireframes and mockups before development begins.Product Design Teams
Collaborate on improving UX across features with shared reports and heatmaps.Design QA Before Launch
Catch last-minute usability and accessibility issues before code deployment.Agencies & Freelancers
Deliver AI-validated design reviews as added value to clients.UX Education & Mentorship
Use Magify to teach design best practices and validate student projects.
Pricing
As of June 2025, Magify offers the following pricing tiers, as listed on the official website:
Free Plan
Analyze up to 3 designs per month
Basic AI feedback
Heatmap previews
Figma integration
Pro Plan – $15/month
Unlimited design analysis
Advanced UX feedback and scoring
Full heatmap reports
Accessibility checks
Priority support
Team Plan – Custom Pricing
Includes all Pro features
Team collaboration tools
Usage analytics and reporting
Admin controls and permission settings
Dedicated onboarding and support
Users can also request a demo or contact sales for enterprise-level solutions.
Strengths
Magify stands out in several key areas:
Fast Feedback Loop
Delivers near-instant insights during the design process.Designer-Friendly Integration
Works inside Figma, a tool already used by most UI/UX professionals.Accessibility Focused
Helps ensure designs meet WCAG standards and are inclusive to all users.Objective Scoring
Design scorecards provide measurable UX improvement benchmarks.Team Collaboration
Supports team-based design critique with AI-generated data.
Drawbacks
While Magify is powerful, there are some limitations to consider:
Only Available in Figma
Currently limited to Figma users; no support for Sketch or Adobe XD.AI Feedback is Not Context-Aware
While helpful, AI recommendations may not always align with specific user personas or brand guidelines.Limited Offline Functionality
Requires an internet connection and active Figma session.Free Plan Limitations
The free version has strict analysis limits, which may not suffice for active design teams.
Comparison with Other Tools
Magify is part of a growing market of AI-enhanced design tools but offers a unique value proposition:
Compared to Stark:
Stark focuses more on accessibility audits; Magify offers a broader UX feedback scope, including attention heatmaps and general usability.
Compared to Uizard or Framer AI:
Uizard automates design generation, while Magify improves and validates human-made designs.
Compared to UsabilityHub:
UsabilityHub relies on human testers; Magify provides automated insights, which are faster but less personalized.
Magify positions itself as a supplement, not a replacement, for human UX research—making it ideal for fast-paced iteration.
Customer Reviews and Testimonials
Based on user feedback and early adopters on platforms like Product Hunt and design communities:
“Magify gives me the feedback I wish I had in real-time—before anything goes to dev.” – UX Designer
“It caught accessibility issues I didn’t even notice. Super useful!” – Product Design Lead
“It’s like having an AI UX expert in your design team.” – Freelance Designer
Magify is gaining traction among both solo designers and enterprise design teams. Its rapid insights are especially appreciated in agile product cycles.
Conclusion
Magify is a valuable AI companion for modern UI/UX designers who want to move fast without compromising on quality. By providing real-time feedback on usability, accessibility, and attention patterns, it empowers design teams to make informed decisions earlier in the design process.
If you’re looking for a smart way to validate and improve your designs directly inside Figma, Magify is a tool worth exploring. It offers measurable impact, intuitive integration, and a strong emphasis on inclusive and user-centered design.
