IDRanking is an AI-powered identity scoring platform that analyzes and ranks content creators, influencers, and online personalities based on their credibility, reputation, and digital influence. Designed for brands, agencies, and platforms that collaborate with creators, IDRanking provides a transparent and standardized way to evaluate how trustworthy and impactful a digital identity is.
By analyzing online behavior, digital presence, and other publicly available data, IDRanking generates a unique IDRank™ score that reflects the overall health and reliability of a creator’s public identity. This helps companies make smarter partnership decisions, minimize reputational risks, and ensure alignment with brand values.
In an age of increasing misinformation and fake followers, IDRanking provides a solution to a critical trust gap in the creator economy.
Features
IDRanking’s platform offers a range of features that support identity intelligence and brand safety:
IDRank™ Score: A proprietary trust and credibility score that summarizes a creator’s online identity quality.
Behavioral Analysis: Tracks and analyzes public social media behavior, posting history, and digital conduct.
Trustworthiness Metrics: Evaluates consistency, authenticity, and compliance with ethical standards.
Influence Metrics: Assesses actual engagement and audience impact, beyond follower counts.
Reputation Signals: Detects red flags, such as involvement in harmful or misleading content.
Profile Insights: Offers breakdowns of identity strength, including public consistency, profile completeness, and history.
Search and Discovery Tool: Allows users to look up and evaluate creators by username or platform.
API Access: Enables integration of identity scoring into existing influencer or brand platforms.
These features enable organizations to make data-driven decisions about who they work with — and why.
How It Works
IDRanking uses AI models to evaluate the trustworthiness, influence, and reputation of a creator’s digital identity. The system works in three primary steps:
Identity Submission
Enter a creator’s handle, username, or profile link on the IDRanking platform.AI Analysis
The platform scans publicly available data from social media profiles, posts, and behavioral patterns. This includes profile metadata, content tone, engagement authenticity, and consistency across platforms.Score Generation and Report
A comprehensive IDRank™ is calculated and presented, along with supporting metrics and insights. Brands or users can use this information to decide on potential collaborations or trust levels.
The entire process is designed to be quick, unbiased, and scalable — ideal for agencies working with dozens or even hundreds of influencers.
Use Cases
IDRanking serves a wide variety of users across the creator and brand ecosystem:
Brands and Advertisers
Evaluate creators for partnerships based on trustworthiness, not just reach.Talent Agencies
Screen influencers during recruitment or client onboarding.Influencer Platforms
Integrate IDRank™ to enhance vetting tools and safety filters.Social Platforms and Marketplaces
Add an additional layer of trust verification to user accounts and public-facing profiles.Media and PR Firms
Monitor public figures and clients for brand safety and reputational risk.Creator Reputation Management
Influencers can use IDRanking to build a verified digital identity and attract high-quality brand deals.
Pricing
As of now, IDRanking does not publish standard pricing on its website. The platform is currently invite-only, and early access is available through direct request.
Based on similar services in identity scoring and risk intelligence, pricing may vary depending on:
Number of identity checks or profiles analyzed
Access to API or integration options
Volume-based enterprise plans
Premium insights or monitoring features
To get pricing tailored to your use case, users must request a demo or join the early access program via https://idranking.com.
Strengths
IDRanking offers several clear benefits for companies navigating the fast-moving creator economy:
Trust and Safety First: Prioritizes brand safety by identifying reputational risks early.
Standardized Identity Score: Helps create consistency in how creators are vetted.
Beyond Vanity Metrics: Evaluates creators for quality, not just quantity.
Scalable Evaluation: Quickly assess multiple influencers at once.
Custom API: Can integrate with existing marketing or talent systems.
Supports Ethical Marketing: Encourages transparency and responsible partnerships.
Drawbacks
There are some limitations to be aware of:
Invite-Only Access: Currently not available for open signup or individual creators at scale.
No Public Pricing: Budget planning may be difficult without upfront pricing information.
Limited to Public Data: Private behaviors or DMs are not evaluated — analysis is limited to publicly available content.
No Creator Dashboard (Yet): As of now, creators can’t actively manage or respond to their IDRank™ unless contacted.
These constraints may ease as the platform expands from early access to wider commercial availability.
Comparison with Other Tools
IDRanking operates in a growing space of brand safety and creator vetting, though its focus on identity credibility makes it unique:
HypeAuditor / Modash – Specialize in follower authenticity and audience demographics but don’t deeply assess content risk or trustworthiness.
CreatorCheck – Focuses on background checks and harmful content detection; complementary to IDRanking’s identity scoring.
Clearbit (for companies) – Offers business identity intelligence but not tailored to individuals or creators.
IDRanking fills a key gap by focusing on the personal credibility of creators — a factor increasingly vital to brands investing in long-term partnerships.
Customer Reviews and Testimonials
As of now, IDRanking does not feature public user reviews or testimonials on the site. However, based on its positioning and use of AI trust scoring, early interest from PR firms, talent agencies, and brand marketing teams appears high.
The site’s invitation-only status suggests that reviews and case studies may be released in conjunction with a broader launch.
Conclusion
As influencer marketing becomes more competitive — and riskier — IDRanking offers a much-needed trust layer between creators and the brands that work with them. By introducing a standardized, AI-powered identity score, the platform gives brands a clearer picture of who they’re partnering with and why it matters.
Whether you’re a brand looking to protect your reputation, an agency managing creator relationships, or a platform building a trust-first experience, IDRanking brings clarity, transparency, and accountability to the influencer space.
If your business relies on creators, public figures, or online personalities, IDRanking is a powerful tool to help you make smarter, safer, and more ethical decisions.
