DealMachine is a real estate investing app designed to help investors find and connect with off-market property owners. It simplifies the process of locating distressed or undervalued properties, performing due diligence, and contacting owners using built-in marketing tools like direct mail and skip tracing.
Created for real estate wholesalers, fix-and-flippers, and buy-and-hold investors, DealMachine empowers users to scale their lead generation efforts through “Driving for Dollars,” a method where investors locate potential deals by physically identifying distressed properties.
The platform automates much of the real estate prospecting and outreach process, allowing users to generate high-quality leads, manage follow-ups, and close more deals faster.
Features
1. Driving for Dollars App
DealMachine allows investors to drive through neighborhoods, locate distressed properties, and instantly save them as leads with property data, photos, and notes.
2. Route Tracking
Automatically tracks routes while driving to ensure users avoid overlapping areas and maximize their lead generation efficiency.
3. Direct Mail Marketing
Users can send automated, personalized postcards or letters to property owners directly from the app. Campaigns can be set to trigger follow-ups automatically.
4. Skip Tracing
Access owner contact information such as phone numbers and emails for fast and effective outreach. Batch skip tracing is also available for bulk lead lists.
5. Lead Management CRM
Built-in Customer Relationship Management (CRM) system allows users to organize, tag, and manage leads, follow-ups, and outreach history.
6. Real-Time Property Data
Instant access to ownership records, mortgage info, equity data, tax assessments, and property characteristics directly within the app.
7. Driving Teams
Allows users to build and manage teams of drivers. Each team member can log leads and track routes, with performance metrics available to admins.
8. List Builder
Users can generate leads by filtering public records based on property types, owner status (absentee, vacant), and financial data.
9. Zapier and API Integrations
Connects with other tools via Zapier or API for advanced automation and lead management workflows.
10. MLS Comps and Property Insights
Pro users get access to MLS-comparable sales data for better pricing strategy and offer formulation.
How It Works
Drive or Search for Leads
Users can physically drive through neighborhoods to find distressed homes (“Driving for Dollars”) or use the app’s List Builder to search public records for high-potential leads.Add Properties
Leads are saved by snapping a photo, tagging the property, and adding notes within the app. Property data is pulled instantly from county records.Contact the Owner
Users can either initiate a direct mail campaign or use skip tracing to call or email the property owner.Follow-Up and Close
The CRM tracks interactions, scheduled mailers, and outreach efforts to keep users organized. Integration options allow leads to be pushed into other sales or automation tools.
Use Cases
1. Real Estate Wholesalers
Find and contact motivated sellers before the competition by identifying off-market properties with high equity or signs of distress.
2. House Flippers
Locate undervalued properties in target areas, assess comparables, and initiate negotiations directly with owners.
3. Buy-and-Hold Investors
Build a pipeline of rental property opportunities by targeting absentee owners or vacant homes with personalized outreach.
4. Real Estate Investing Teams
Assign and manage driving tasks across team members, track routes, and centralize all lead data for streamlined collaboration.
5. Real Estate Agents Seeking Listings
Use property and owner data to reach out to potential sellers and secure new listing opportunities.
Pricing
DealMachine offers three main pricing plans based on the needs of individual investors and teams. Pricing is listed on the official website as of January 2024:
1. Starter Plan – $59/month
1 user
Driving for Dollars App
10 leads/day
Route tracking
Access to Direct Mail
Basic CRM features
$20 onboarding credit
2. Professional Plan – $99/month
3 users included
Unlimited leads
MLS comps
Advanced List Builder
Enhanced CRM tools
Campaign automation
Team management tools
Zapier integrations
3. Elite Plan – $249/month
10 users included
Custom onboarding
Dedicated success manager
Full data exports
API access
Priority support
Team driver tracking analytics
Add-ons:
Skip tracing: $0.17 per record (as of the latest pricing)
Postcards: $0.49–$0.99 each depending on design and volume
Free trials and demos are available. Visit the pricing page here: https://www.dealmachine.com/pricing
Strengths
1. Intuitive and Easy to Use
DealMachine is known for its user-friendly interface and quick learning curve, making it accessible for new and experienced investors alike.
2. Mobile and On-the-Go
The mobile app allows for real-time property scouting and data capture, ideal for Driving for Dollars strategies.
3. All-in-One Prospecting Tool
Combines lead generation, data enrichment, CRM, and marketing tools in one platform.
4. Team Management Features
Supports team scaling with driver route tracking, lead assignment, and performance reporting.
5. Integration Friendly
Offers Zapier and API support to automate workflows and connect with third-party platforms.
Drawbacks
1. Add-On Costs Can Add Up
While base plans are affordable, frequent use of skip tracing and mailers can increase monthly costs significantly.
2. Limited International Support
Currently tailored for U.S. real estate markets; not suitable for international investors.
3. May Require High Volume for ROI
Users who don’t consistently drive for dollars or manage follow-up campaigns may not see significant returns.
Comparison with Other Tools
DealMachine vs. PropStream
PropStream offers nationwide property data and filtering tools for list building, but lacks mobile-first driving-for-dollars features. DealMachine is better suited for in-field lead generation.
DealMachine vs. REIPro
REIPro includes deal analysis and contract templates, making it more all-in-one for acquisitions. However, DealMachine is stronger in outreach automation and team-based driving.
DealMachine vs. BatchLeads
BatchLeads offers strong data filtering and skip tracing tools. DealMachine excels in driving for dollars and direct mail automation.
Customer Reviews and Testimonials
DealMachine has received strong reviews across multiple platforms:
G2 Rating: 4.5/5
Trustpilot Rating: 4.6/5
Apple App Store: 4.8/5 with 2,000+ reviews
Google Play Store: 4.4/5 with 1,500+ reviews
Common Praise:
Easy to use
Helpful customer support
Increases lead volume
Excellent for building driving teams
Common Criticisms:
Cost of skip tracing and mail
Some data inaccuracies in rural areas
Customers often highlight how DealMachine has helped them close their first deals, build pipelines, and scale lead generation efforts.
Conclusion
DealMachine is a powerful real estate investing platform focused on helping investors find and close off-market deals through a combination of mobile technology, automation, and AI-enhanced data. Its standout “Driving for Dollars” feature, coupled with direct mail marketing and skip tracing, makes it an essential tool for wholesalers, flippers, and buy-and-hold investors.
With competitive pricing, robust CRM functionality, and scalability for teams, DealMachine continues to be a go-to choice for investors looking to find motivated sellers and close profitable real estate deals.
