CoSchedule is a robust marketing management platform designed to help individuals and teams streamline content creation, scheduling, and project collaboration. Best known for its all-in-one marketing calendar, CoSchedule empowers users to plan, publish, and promote content efficiently across various channels.
Used by marketing teams, content strategists, and project managers, CoSchedule centralizes marketing operations—combining campaign planning, asset management, task assignment, and performance tracking into a single interface. It is especially helpful for teams managing multiple content pieces, social media posts, and marketing campaigns simultaneously.
The platform is ideal for content-driven organizations looking to maintain consistency, visibility, and accountability throughout their marketing workflows.
Features
CoSchedule offers a broad range of features, with specific tools tailored to individual marketers, small teams, and large marketing departments:
Marketing Calendar: A visual drag-and-drop calendar that allows teams to schedule blog posts, social content, newsletters, and campaigns all in one place.
Content Organizer: Centralizes editorial planning, including blog posts, email content, and web copy, with full task management capabilities.
Social Media Scheduling: Allows users to schedule and automate posts across platforms like Facebook, Twitter, LinkedIn, and Instagram.
Task Templates: Pre-built workflows to assign tasks, set due dates, and keep projects moving on time.
Campaign Planning: Coordinate multi-channel marketing campaigns with assigned tasks, deadlines, and real-time collaboration.
Asset Management: Store, organize, and reuse files and documents in the cloud from within the platform.
Analytics and Reporting: Measure campaign and post performance to understand what content drives the most engagement.
ReQueue: An AI-powered feature that automatically reshares top-performing content at the best times for audience engagement.
Integrations: Works with tools like WordPress, HubSpot, Mailchimp, Google Analytics, and social platforms to streamline workflows.
How It Works
CoSchedule is built around a marketing calendar interface. After signing up, users can begin by adding their team members and connecting their social media accounts and content platforms like WordPress or HubSpot.
Content creation begins with a project card on the calendar, where users can outline goals, assign tasks, set due dates, and attach assets. As the content is developed—whether it’s a blog post, email campaign, or social media sequence—tasks are tracked within the project.
Once complete, content can be published directly through CoSchedule or scheduled for future release. The social scheduling tool allows users to queue posts, customize messaging for each platform, and preview what content will look like before it goes live.
The calendar also includes performance tracking, giving teams insights into what’s working and what needs improvement.
For ongoing visibility, automated workflows and pre-set templates keep recurring campaigns and tasks on track.
Use Cases
CoSchedule serves a variety of users across industries. Here are common use cases:
Content Marketing Teams: Plan and manage blog schedules, editorial calendars, and cross-channel content distribution.
Social Media Managers: Schedule posts, engage audiences, and measure engagement across platforms from one dashboard.
Agencies: Manage multiple client calendars and content strategies while keeping internal teams organized and informed.
Marketing Departments: Coordinate campaigns across paid, earned, and owned media while tracking team progress and ROI.
Freelance Marketers: Use the marketing calendar and task templates to stay organized when juggling multiple clients or projects.
Pricing
According to the CoSchedule official website, pricing is divided between tools for individuals and solutions for teams:
For Individuals
Marketing Calendar – Free Forever Plan
Visual marketing calendar
Basic social media scheduling
Up to 2 social profiles
Great for freelancers and small solo marketers
Marketing Calendar Pro – Starting at $29/month (billed annually)
Unlimited social profiles
Task management tools
ReQueue automation
Team collaboration
Calendar integrations (Google, Outlook)
For Teams (CoSchedule Marketing Suite)
Pricing for the Marketing Suite is custom and designed for larger teams or enterprises. It includes:
Content Organizer
Social Organizer
Work Organizer
Asset Organizer
Advanced collaboration and reporting tools
Dedicated support and onboarding
Businesses interested in the suite must contact CoSchedule for a custom quote based on their size and needs.
Strengths
CoSchedule delivers several clear advantages for marketing teams and individual content creators:
Centralized Calendar: Combines content, social, and campaign planning in one place.
Team Collaboration: Clear task assignments and deadlines keep teams aligned.
Automation: Features like ReQueue help marketers get more mileage from their best content.
Workflow Templates: Speeds up recurring tasks and improves consistency.
Integrations: Works seamlessly with major content and marketing platforms.
Ease of Use: Intuitive drag-and-drop interface that non-technical users can adopt easily.
Drawbacks
Despite its powerful capabilities, CoSchedule has a few limitations to consider:
Price for Teams: The full Marketing Suite may be cost-prohibitive for small businesses or startups.
Learning Curve: Some users report that the number of features can be overwhelming at first.
Limited Social Platforms: Compared to standalone social tools like Hootsuite or Buffer, platform support may be more limited.
Basic Free Plan: The free version is useful but very limited in comparison to paid plans.
Comparison with Other Tools
CoSchedule vs. Hootsuite: While Hootsuite specializes in social media management and listening, CoSchedule offers broader project and content planning capabilities. CoSchedule is better for full-funnel marketing campaigns, while Hootsuite focuses on social engagement.
CoSchedule vs. Trello: Trello is more of a general project management tool without built-in content or social media tools. CoSchedule, by contrast, is tailor-made for marketers with dedicated features for content strategy.
CoSchedule vs. Asana: Asana offers powerful project tracking but lacks direct integrations with WordPress or social media platforms. CoSchedule is purpose-built for marketers who need to publish and analyze content in one place.
Customer Reviews and Testimonials
CoSchedule is widely praised by marketing professionals and content teams. Reviews on platforms like G2, Capterra, and Product Hunt consistently highlight its value in organizing marketing workflows.
A marketing director shared:
“CoSchedule completely changed how we manage our campaigns. It keeps everyone on track and lets us visualize everything in one place.”
A small business owner noted:
“Before CoSchedule, I was using spreadsheets and sticky notes to track content. Now, I have one source of truth for all my marketing.”
While users love the calendar view and automation features, some mention that it can take time to learn how to use all the tools effectively. The support team receives consistent praise for being responsive and helpful during onboarding.
Conclusion
CoSchedule stands out as a comprehensive marketing management solution built specifically for content teams and marketers. Its flagship marketing calendar, combined with automation tools like ReQueue and social media integration, makes it a top choice for teams that need to coordinate multiple moving parts.
Whether you’re a solo creator or part of a large marketing department, CoSchedule provides structure, visibility, and efficiency to your marketing operations. While the full-featured Marketing Suite may be better suited for mid-sized to large organizations, even the free and Pro plans offer enough value to help any marketer stay on track and publish consistently.
For teams seeking a centralized platform to plan, execute, and measure their marketing strategy, CoSchedule is a reliable and well-supported choice.
