Claros is an AI-powered product assistant built for Shopify and ecommerce brands that want to enhance product discovery and improve customer experience. Instead of relying solely on filters or static search bars, Claros allows store owners to embed a conversational assistant that helps customers find the right products through guided Q&A experiences—powered by artificial intelligence.
Designed for modern ecommerce businesses, Claros improves on-site conversion rates by acting like a digital store associate. It simplifies the product selection process through a series of intelligent, natural language questions that narrow down choices based on user preferences, needs, and goals. Whether you’re selling skincare, apparel, supplements, or tech, Claros helps customers find what fits them best—instantly and intuitively.
Features
Claros delivers a suite of AI-driven features specifically designed to support product-led ecommerce growth:
AI Shopping Assistant – Acts as an interactive guide that helps users find the right product through a conversational flow.
Custom Q&A Flows – Merchants can define personalized questions and responses to guide customers through tailored decision-making.
Shopify Integration – Seamlessly integrates with Shopify, automatically pulling in product data, collections, and availability.
Product Matching Engine – Uses user responses to recommend relevant products from your inventory in real-time.
No-Code Setup – Build and customize product quizzes and assistant flows without technical skills.
Multi-Step Product Discovery – Helps customers navigate through complex categories or specifications (e.g., skincare type, dietary needs, sizing).
Design Customization – Match the assistant UI to your store’s branding with customizable colors, text, and styling.
Analytics Dashboard – Track assistant engagement, conversions, drop-off points, and revenue impact.
Mobile Optimized – Fully responsive experience across devices, ensuring a seamless assistant flow on mobile and desktop.
How It Works
Claros is designed to help store owners implement AI-guided product discovery with ease:
Connect to Shopify – Link your Shopify store to import your products and collections into Claros.
Build a Product Assistant – Use the visual builder to create a Q&A flow tailored to your products. For example, ask, “What’s your skin type?” or “What occasion are you shopping for?”
Embed on Your Store – Add the Claros assistant to your homepage, collection pages, or as a pop-up on product pages.
Guide and Recommend – As customers interact with the assistant, it dynamically recommends products based on their answers.
Track Performance – Monitor assistant interactions, CTRs, and conversions in the dashboard to fine-tune your flows.
The entire experience is designed to reduce friction in product discovery, keeping customers engaged and improving decision confidence.
Use Cases
Claros supports a wide range of ecommerce use cases across verticals:
Skincare & Beauty – Help customers select products based on skin type, concerns, or goals.
Apparel & Fashion – Guide users through style preferences, fit types, or seasonal needs.
Health & Wellness – Recommend supplements or plans based on age, diet, and fitness goals.
Tech & Gadgets – Assist customers in choosing the right device, accessory, or configuration.
Home & Lifestyle – Match users with furniture or decor items based on room type, color scheme, or budget.
Gifting – Create assistants that help shoppers find gifts by recipient, occasion, or budget range.
Pricing
Claros offers simple, transparent pricing designed for growing Shopify merchants. As of the latest update:
Free Plan
1 assistant
Up to 100 interactions/month
Shopify integration
Basic analytics
Pro Plan – $29/month
Up to 1,000 interactions/month
Unlimited assistants
Advanced styling options
Full analytics and performance dashboard
Priority support
Scale Plan – $99/month
Unlimited interactions
Full branding control
Custom domain support
Premium onboarding
Dedicated account manager
All plans come with a 14-day free trial. Claros also offers usage-based upgrades if your store exceeds the monthly interaction limit.
Strengths
Claros stands out in the ecommerce space with several clear strengths:
Improves Conversions – Reduces bounce rate by guiding customers to the right product quickly.
Interactive Shopping Experience – Turns passive browsing into an engaging, personalized journey.
Easy to Implement – No development needed; merchants can set up in minutes using the visual builder.
Fully Integrated with Shopify – Syncs product data and collections automatically for a seamless backend.
Customizable & Scalable – From startups to larger DTC brands, the assistant adapts to your catalog size and complexity.
Great UX on Mobile – Optimized assistant interface works smoothly on all devices.
Drawbacks
While Claros is a powerful tool, a few limitations should be considered:
Shopify-Only (Currently) – Not available for other ecommerce platforms like WooCommerce or BigCommerce.
Interaction-Based Pricing – Pricing scales based on the number of assistant interactions, which may increase for high-traffic stores.
Manual Flow Creation – Building advanced Q&A flows still requires time and thoughtful mapping by the store owner.
No Native A/B Testing (Yet) – Doesn’t currently offer built-in split testing for different assistant flows.
Limited AI Autonomy – While smart, the assistant relies on pre-defined logic rather than dynamic conversational AI.
Comparison with Other Tools
Claros can be compared to ecommerce quiz platforms and guided selling tools like Octane AI, Presidio, and RevenueHunt:
Octane AI focuses heavily on marketing quizzes and email capture, while Claros is built specifically for product guidance.
Presidio offers product recommendation quizzes but requires developer support for customization.
RevenueHunt is similar in concept but lacks some of Claros’s visual polish and Shopify-native design.
Claros provides a more refined user experience with seamless Shopify integration, beautiful UI, and real-time product recommendation logic—all managed without code.
Customer Reviews and Testimonials
Claros has received positive feedback from early adopters in the Shopify ecosystem. Based on user testimonials:
“Claros increased our conversion rate by 20% in just a few weeks.”
“Our customers love how easy it is to find the right product now.”
“Set-up was fast and intuitive—I had the assistant live the same day.”
“The ROI was immediate. Claros pays for itself.”
Users especially appreciate the ability to guide customers through complex catalogs, improve engagement, and boost confidence in purchase decisions.
Conclusion
Claros is a smart, intuitive AI product assistant that brings personalized shopping experiences to Shopify stores. By simplifying product discovery with guided flows and real-time recommendations, it helps ecommerce merchants increase conversions, reduce support queries, and create a more engaging storefront experience.
While it’s currently focused on Shopify and requires some setup to craft effective flows, Claros delivers significant value with minimal technical effort. For ecommerce brands that want to stand out in a crowded marketplace and give customers a smarter way to shop, Claros is an excellent investment.