Brand24

Brand24 is a powerful media monitoring and social listening tool designed to help businesses track online conversations about their brand, competitors, industry, and products. It captures mentions from across the internet—including social media, blogs, news outlets, forums, and review sites—giving companies real-time insights into public perception and engagement.

Launched in 2011 and based in Poland, Brand24 is used by thousands of brands worldwide to monitor brand reputation, manage PR crises, perform competitive analysis, and gather consumer feedback. Its intuitive dashboard, sentiment analysis, and actionable reports make it a go-to solution for marketers, PR teams, customer support, and executive leadership.

Features

Brand24 offers a comprehensive suite of features aimed at delivering rich insights from online mentions:

• Real-Time Mentions Tracking
  Monitor mentions of your brand, product, competitors, or keywords across platforms like Twitter, Instagram, YouTube, news websites, blogs, forums, and more.

• Sentiment Analysis
  AI-driven engine detects whether mentions are positive, negative, or neutral to assess public opinion and brand reputation.

• Mentions Feed
  A live feed displays real-time mentions in an organized and filterable format, allowing you to respond quickly.

• Influencer Score
  Identify and rank the most influential authors or profiles mentioning your brand or keywords.

• Custom Alerts & Notifications
  Get email or in-app alerts when specific mentions or sentiment trends appear—ideal for reputation management.

• Discussion Volume Chart
  Visualizes spikes or drops in brand mentions over time, helping you measure the impact of campaigns, PR events, or crises.

• Automated Reports
  Generate scheduled or on-demand PDF reports to share insights with your team or stakeholders.

• Data Export & API Access
  Export raw data for analysis or integrate Brand24 insights into other platforms via API.

• Filtering & Segmentation
  Filter mentions by platform, sentiment, language, location, and influence to drill down into relevant data.

How It Works

Brand24 operates as a cloud-based SaaS tool that simplifies media monitoring into an easy-to-manage process:

1. Set Up a Project
   Define keywords related to your brand, competitors, industry, or campaign.

2. Monitor Mentions in Real Time
   Brand24 crawls millions of online sources and displays mentions on a live dashboard.

3. Analyze Data
   View sentiment analysis, volume trends, influencer insights, and mention breakdown by source.

4. Respond and Engage
   Click directly into mentions to reply, investigate, or engage users.

5. Export Reports or Automate Alerts
   Share insights with your team or receive alerts for specific activities like a spike in negative sentiment.

No installation is required, and you can access your dashboard anytime from the web or mobile app.

Use Cases

Brand24 is used across industries and team functions for various practical applications:

1. Brand Reputation Management
Monitor what people are saying about your brand and respond proactively to negative mentions before they escalate.

2. PR and Crisis Management
Detect early signs of media or social backlash and manage your brand narrative in real-time.

3. Competitor Analysis
Track public perception and mentions of competing brands to identify market opportunities and threats.

4. Influencer Discovery
Identify influential people talking about your niche or brand and develop partnership opportunities.

5. Campaign Monitoring
Measure the effectiveness of marketing and PR campaigns based on volume, sentiment, and engagement.

6. Customer Feedback and Insights
Capture real-world feedback from users and uncover product improvement opportunities.

7. Social Selling and Engagement
Find sales or support opportunities by tracking mentions of your products or industry.

Pricing

Brand24 offers four pricing tiers to accommodate different business sizes and needs. Pricing as of June 2025:

Individual – $99/month

• 3 keywords

• 2,000 mentions/month

• 1 user

• Basic sentiment analysis

• Email reports

• Standard support

Team – $179/month

• 7 keywords

• 5,000 mentions/month

• 3 users

• Full sentiment analysis

• Influence metrics

• Slack integration

• Premium support

Pro – $249/month

• 12 keywords

• 25,000 mentions/month

• 10 users

• API access

• Advanced filters

• Data export

Enterprise – $499/month

• 25+ keywords

• 100,000+ mentions/month

• Unlimited users

• Dedicated account manager

• Custom SLA

• White-labeled reports

All plans come with a 14-day free trial and can be canceled anytime. Visit the Brand24 pricing page for updated details.

Strengths

• Real-Time Monitoring
  Detect mentions instantly, allowing for timely responses and engagement.

• User-Friendly Interface
  Easy setup and intuitive dashboards make it accessible to non-technical users.

• Powerful Sentiment Analysis
  Quickly understand public perception with automated categorization of mentions.

• Influencer Tracking
  Identify who is shaping conversations around your brand or topic.

• Excellent Reporting Tools
  Share insights with teams or clients via exportable reports and visual dashboards.

• Broad Coverage
  Covers social platforms, blogs, forums, and mainstream media outlets.

Drawbacks

• Mention Limits
  Each pricing tier has monthly mention caps. Large brands may reach these quickly.

• Limited Historical Data (in Basic Plans)
  Historical data access may be limited to recent months in lower-tier plans.

• Social Platform Restrictions
  Some limitations may exist due to API restrictions (e.g., Instagram data may be partially limited).

• Advanced Features Require Higher Plans
  Features like API access and advanced analytics are reserved for Pro and Enterprise tiers.

Comparison with Other Tools

Brand24 vs. Brandwatch
Brandwatch offers deeper analytics and visualization capabilities but comes at a significantly higher price. Brand24 is more accessible and easier to implement for small to mid-sized teams.

Brand24 vs. Mention
Both offer social listening, but Brand24 provides more robust sentiment analysis and influencer tracking out of the box.

Brand24 vs. Sprout Social
Sprout Social is focused on social media management and scheduling, while Brand24 is centered on listening and monitoring. They complement each other well when used together.

Customer Reviews and Testimonials

Brand24 is highly rated on platforms like G2 and Capterra.

A G2 reviewer writes:
“Brand24 helps us track media coverage and social buzz without wasting time digging through platforms manually. It’s a must-have for PR.”

A Capterra review says:
“Simple to use, incredibly powerful, and the sentiment analysis is spot on. Great tool for reputation management.”

Another user states:
“We used Brand24 during a product launch and could monitor feedback, influencer engagement, and press coverage in real time—it saved us hours of work.”

These reviews highlight Brand24’s strength in simplifying social listening and driving actionable insights.

Conclusion

Brand24 is an excellent choice for businesses looking to monitor their brand presence online, manage reputation, and extract actionable insights from public conversations. With real-time tracking, sentiment analysis, and intuitive reporting tools, it empowers marketing, PR, and customer support teams to stay ahead of the curve.

Whether you’re a startup watching for your first media coverage or a global enterprise managing a multi-channel brand presence, Brand24 delivers reliable, accurate, and accessible social listening at a competitive price point.