Basemark is a software company that specializes in AI-driven automotive solutions, focusing on Augmented Reality (AR), Advanced Driver Assistance Systems (ADAS), and Human-Machine Interface (HMI) technologies. Founded in Finland, Basemark offers a product suite that enables vehicle manufacturers and Tier 1 suppliers to deploy high-performance, real-time graphics and AI applications on embedded hardware.
Basemark’s flagship offering is Rocksolid Engine®, a cross-platform graphics and compute engine optimized for embedded systems, especially in the automotive space. The company also provides benchmarking tools and system performance evaluation software for OEMs and hardware vendors.
Features
Basemark’s core technologies enable next-generation in-vehicle and AR experiences:
Rocksolid Engine®
A real-time rendering and compute engine optimized for automotive AR, digital clusters, and infotainment systems. It supports Vulkan, OpenGL, OpenCL, and DirectX APIs.AR Overlays for ADAS
Real-time augmented reality overlays help display lane markings, pedestrian alerts, and navigation instructions directly in the driver’s line of sight.Multi-Platform HMI Development
Tools for designing and deploying rich user interfaces across embedded platforms, including Linux, QNX, and Android Automotive.Edge AI Integration
Seamless integration with edge AI hardware accelerators for real-time image recognition and sensor data fusion.Embedded Systems Optimization
Extremely lightweight footprint with high performance on constrained hardware like automotive ECUs.Automotive Benchmarking Tools
Trusted performance evaluation tools for GPUs, CPUs, and automotive platforms—used by companies like Qualcomm, NVIDIA, and MediaTek.Modular Architecture
The Rocksolid Engine® can be adapted and extended with custom modules based on project needs.OTA Update Compatibility
Designed with over-the-air (OTA) update readiness in mind for future-proof deployment.
How It Works
Basemark enables automotive OEMs and Tier 1 suppliers to build, test, and deploy high-performance graphical and AI software:
Rocksolid Engine® Deployment
Developers use Rocksolid to design 3D AR interfaces, HUD overlays, and HMI dashboards optimized for specific chipsets and hardware.Integration with Embedded Hardware
The engine interfaces with automotive-grade SoCs (e.g., Qualcomm Snapdragon, NVIDIA Drive) to deliver consistent rendering performance.Sensor Fusion and Data Processing
Sensor inputs from cameras, LiDAR, and GPS are processed in real time to generate actionable visuals like lane assists, object highlights, and driver alerts.OTA and Runtime Support
Applications built with Basemark can be updated and managed remotely using standard OTA frameworks.Testing and Benchmarking
Using Basemark’s performance tools, developers test system capabilities and optimize software for performance and thermal constraints.
This workflow ensures safe, real-time performance in mission-critical automotive systems.
Use Cases
Basemark is used by automotive manufacturers, Tier 1 suppliers, and embedded system developers across several domains:
Automotive AR HUDs
Display navigational overlays, speed limits, and collision warnings on the windshield in real time.Digital Instrument Clusters
Create visually rich, responsive dashboards with 3D animations and customizable layouts.ADAS Visualizations
Provide real-time object detection and driver alerts with integrated AI and sensor data.Infotainment Systems
Build media-rich entertainment and control systems with optimized performance for embedded environments.Vehicle Performance Monitoring
Use benchmarking tools to evaluate the capabilities of vehicle ECUs and graphical hardware.Autonomous Driving UX
Communicate vehicle intent and environmental awareness to drivers and passengers through intuitive AR and HMI visuals.
Pricing
As of June 2025, Basemark does not publicly list standard pricing for its products. Pricing typically depends on:
Deployment scale (number of vehicles or units)
Required features and licensing (Rocksolid Engine®, benchmarking tools, AI modules)
Type of integration support and services
OEM vs. Tier 1 or developer usage
Maintenance and OTA update scope
Interested organizations must contact Basemark directly through https://www.basemark.com/contact to request a tailored demo and quote.
Strengths
Basemark delivers unique value in the embedded and automotive technology space:
Optimized for Embedded Hardware
Delivers high graphics and AI performance on constrained environments like ECUs and microcontrollers.Automotive-Focused
Purpose-built for the automotive industry with safety, real-time performance, and OTA readiness.Cross-Platform Compatibility
Supports multiple operating systems and hardware platforms, offering maximum flexibility.Robust Partner Ecosystem
Trusted by top-tier semiconductor and automotive companies such as AMD, Qualcomm, and BMW.Visual and Compute Fusion
Combines high-fidelity graphics with AI compute in a single platform, reducing complexity.Modular Architecture
Easy to customize for specific use cases without rebuilding the entire engine.
Drawbacks
Despite its strengths, Basemark has some considerations to be aware of:
Enterprise-Only Focus
Not available for individual developers or consumer applications—primarily aimed at OEMs and Tier 1 suppliers.No Self-Service or Open Access
Requires enterprise-level contracts and licensing discussions to access tools and SDKs.Steep Learning Curve
Teams must be familiar with embedded systems, automotive standards, and real-time computing.Limited Public Documentation
Detailed technical materials are gated behind demos and partner agreements.Hardware-Dependent Optimization
Performance tuning may be chipset-specific, requiring deep integration efforts.
Comparison with Other Tools
Basemark vs. Unity Automotive
Unity offers general-purpose 3D rendering. Basemark is specifically optimized for embedded automotive systems, with smaller footprint and real-time rendering.
Basemark vs. Qt Automotive Suite
Qt provides HMI tools, but Basemark includes AR rendering and AI compute integration, offering broader ADAS applications.
Basemark vs. NVIDIA DriveWorks
NVIDIA DriveWorks is tied to NVIDIA platforms. Basemark is hardware-agnostic, supporting Qualcomm, AMD, Intel, and more.
Basemark vs. Unreal Engine
Unreal is heavy and power-intensive. Basemark’s Rocksolid Engine® is built for low-power, high-reliability automotive environments.
Customer Reviews and Testimonials
While detailed public reviews are limited due to the B2B nature of Basemark’s business, case studies and partnerships highlight its credibility:
BMW has publicly collaborated with Basemark on advanced AR visualizations for its in-vehicle displays.
AMD and Qualcomm use Basemark tools to benchmark and optimize their automotive chipsets.
“Basemark’s engine allowed us to deliver rich AR visuals while staying within power constraints,” noted a senior engineer at a Tier 1 supplier.
These partnerships validate Basemark’s focus on high-performance, low-latency rendering for safety-critical automotive use cases.
Conclusion
Basemark is a leading provider of AI and graphics solutions for the next generation of connected, intelligent vehicles. With its real-time rendering engine, embedded optimization, and AI integration capabilities, Basemark supports carmakers and Tier 1 suppliers in building immersive, safe, and efficient automotive experiences.
Whether it’s powering a digital dashboard, enabling AR HUDs, or optimizing chip performance, Basemark delivers the tools needed to stay ahead in the automotive software race.
