Tubly is an AI-powered video repurposing platform that helps creators, marketers, and brands transform long-form YouTube videos into engaging short-form content optimized for TikTok, Instagram Reels, and YouTube Shorts. Tubly simplifies the editing process by using artificial intelligence to identify highlights, generate subtitles, reframe layouts, and export vertical videos—making it easier than ever to grow your audience across platforms.
With the growing importance of short-form video in content strategy, Tubly offers a fast and efficient way to multiply the reach of every long-form video you publish.
Features
Tubly offers a comprehensive set of features designed specifically for short-form content repurposing:
AI Highlight Detection: Automatically selects the most engaging moments from long-form YouTube videos.
Auto Subtitles: Adds accurate, stylized subtitles for better engagement and accessibility.
Vertical Video Formatting: Automatically converts horizontal videos into 9:16 vertical aspect ratio.
Speaker Detection and Reframing: Smart camera tracking that focuses on the active speaker, even in multi-person settings.
Script and Scene Editing: Customize which scenes to include, edit subtitles, and adjust pacing directly in the editor.
Template-Based Design: Choose from multiple short-form video styles and templates to match your brand.
Brand Customization: Add your logo, fonts, and color scheme for consistent visual identity.
Multi-Clip Output: Generate several short clips from one video to maximize content reuse.
One-Click Exports: Download high-quality, ready-to-publish videos for TikTok, Instagram, and YouTube Shorts.
Tubly is designed to remove the complexity of editing while giving creators full control over the final product.
How It Works
Tubly makes repurposing long-form videos as simple as a few steps:
Paste Your YouTube Video Link: Start by adding the link to your YouTube video inside the Tubly dashboard.
AI Processes the Content: The platform uses AI to analyze your video, identify the most interesting moments, and begin formatting them for vertical platforms.
Customize Your Clips: You can select which clips to include, edit subtitles, change the layout, and apply branded visuals.
Generate Multiple Shorts: Tubly outputs multiple short-form videos from one original long-form video.
Download and Publish: Export high-quality, platform-ready clips and upload them to your favorite social platforms.
The platform requires no technical skills and significantly reduces editing time for busy creators.
Use Cases
Tubly is a versatile tool with strong applications across industries:
YouTubers and Streamers: Repurpose long-form content into Shorts, Reels, and TikToks to reach new audiences.
Podcasters: Highlight the best moments from video podcasts and convert them into shareable clips.
Educators and Coaches: Turn tutorials and webinars into bite-sized lessons for wider distribution.
Agencies: Deliver multi-platform social content for clients from existing YouTube content.
SaaS and B2B Brands: Clip product demos and interviews to increase visibility on short-form platforms.
Tubly helps any brand or individual maximize the ROI of their video library.
Pricing
As per the Tubly website, the platform currently offers early access and invites users to join the waitlist for full access and pricing information. However, here’s what we know so far:
Early Access Program
Limited access to the platform features
Free for early users (subject to usage limits)
Includes highlight detection, subtitle generation, and video export
Subscription Plans (Coming Soon)
Tiered based on monthly clip output and editing features
Will include support for more video length, advanced customization, and branding tools
Pricing will be competitive with other video repurposing tools
To get started, users are encouraged to join the waitlist and be notified when full features are available.
Strengths
AI-Powered Editing: Cuts down manual editing time dramatically.
Multiple Clips from One Video: Maximizes content output from a single upload.
Optimized for Short-Form Platforms: Outputs vertical video with subtitles and branding.
Beginner-Friendly: No editing experience needed.
Saves Time and Cost: Eliminates the need for external editors or tools.
Professional Output: Templates and smart framing give a polished, platform-ready look.
Drawbacks
Currently in Early Access: Full functionality may not be available to all users yet.
No Pricing Transparency: Paid plans and feature tiers are not yet published.
YouTube-Only Input: Currently focused on YouTube links; no support yet for local uploads or other platforms.
No Direct Publishing: Does not yet allow direct posting to social channels from within the app.
Comparison with Other Tools
Tubly vs. Opus Clip
Both tools offer AI-powered highlight detection. Tubly focuses more on brand customization and vertical format styling, while Opus Clip emphasizes viral hook detection.
Tubly vs. Pictory
Pictory includes more comprehensive video-to-script-to-video features. Tubly is specialized in short-form repurposing from long YouTube content.
Tubly vs. Descript
Descript offers full video/audio editing and transcription tools. Tubly is built specifically for fast, automated short-form content repurposing.
Customer Reviews and Testimonials
Since Tubly is still in early access, formal testimonials are limited. However, early user feedback highlights strong satisfaction:
“Finally a tool that makes short-form content from long YouTube videos without needing an editor.”
“Love how easy it is to get multiple Shorts from one video. The AI nails the good parts.”
“Subtitle styling is clean and modern—exactly what I need for Reels.”
“Can’t wait for the full release. This is already saving me hours per week.”
Users value the tool’s ability to quickly generate professional, engaging content without manual effort.
Conclusion
Tubly is an emerging AI-powered tool designed to help creators and marketers convert long-form YouTube videos into short, engaging content for platforms like TikTok, Reels, and Shorts. By automating highlight detection, formatting, subtitle creation, and branding, Tubly allows users to focus on content strategy rather than video editing.
If you’re looking to boost your reach with minimal effort and repurpose your YouTube library into high-performing short-form content, Tubly offers a promising, user-friendly solution—especially as it rolls out its full feature set.
