Kollavo is an AI search visibility and Generative Engine Optimization platform designed to help businesses understand and improve how often their brands appear in AI-generated answers.
As customers increasingly ask AI assistants for product recommendations, comparisons, and buying advice, brands need to understand whether platforms such as ChatGPT, Gemini, and Google AI are mentioning them or recommending competitors instead.
Kollavo monitors these buyer-focused prompts and identifies the third-party websites, publications, review platforms, directories, and other sources that AI systems cite when generating answers.
The platform then highlights citation gaps. These are situations where a competitor appears on an AI-trusted source but the user’s brand does not.
Kollavo goes beyond monitoring by offering managed citation placement. On its Managed service, the company handles publisher outreach, negotiation, and placement copy to help get a brand included on relevant sources.
This makes Kollavo different from AI visibility platforms that primarily provide analytics and leave the business to decide how to improve the results.
Businesses that only need monitoring can use Kollavo Track, while companies wanting execution can use Managed or Autopilot plans.
Kollavo is suitable for SaaS companies, marketers, SEO professionals, agencies, startups, and other businesses that want greater visibility in AI search results.
Features
AI Search Visibility Tracking
Kollavo tracks whether a brand appears across buyer-focused AI search prompts.
This helps businesses understand their visibility beyond conventional Google search rankings.
LLM Visibility Score
The platform measures how frequently a brand appears across selected AI-generated responses.
This provides a clearer benchmark for tracking changes in AI visibility over time.
Prompt Tracking
Kollavo monitors the questions prospective customers are likely to ask AI assistants.
Instead of tracking only traditional keywords, the platform focuses on conversational buyer prompts.
High-Intent Prompt Discovery
Kollavo can curate prompts across different stages of the buying funnel.
These are designed around questions that potential customers might ask when researching, comparing, or choosing products.
Google Search Console Grounding
The Managed plan can use Google Search Console information to improve the quality and relevance of prompts being monitored.
Citation Tracking
Kollavo identifies the sources that AI platforms cite when answering relevant questions.
These can include publications, software-review platforms, comparison articles, directories, forums, and other third-party websites.
Citation Gap Analysis
The platform identifies situations where competitors are cited but the user’s brand is missing.
This gives marketers a specific list of visibility opportunities instead of a general recommendation to create more content.
Competitor Analysis
Businesses can compare their AI visibility with competing brands.
This helps identify which competitors dominate particular prompts and sources.
Share of Voice
Kollavo provides share-of-voice information showing how a brand compares with competitors across AI-generated answers.
Competitor Citation Map
The free Competitor Citation Map shows which third-party sources AI systems use when citing competing brands.
Users can enter their own brand and between one and five competitors.
Managed Publisher Outreach
On Managed plans, Kollavo contacts relevant publishers on behalf of the customer.
This eliminates the need for the customer’s marketing team to research contact information and perform cold outreach manually.
Publisher Negotiation
Kollavo handles negotiations associated with managed placements.
Customers are informed about additional publisher fees before payment is required.
Citation Placement
The service aims to secure brand inclusion on third-party pages already relevant to AI-generated answers.
AI-Drafted Placement Copy
Kollavo can prepare the copy required for a citation placement.
The content is drafted to match the customer’s messaging while fitting the style of the target article.
Placement Tracking
Users can monitor the progress of placements through the Kollavo dashboard.
Statuses can cover stages such as outreach, accepted offers, drafted copy, and publication.
Weekly Visibility Scoring
Kollavo Track provides weekly LLM visibility scoring.
Businesses can use this to see whether their AI search presence is improving or declining.
Citation Gap Alerts
Users receive alerts when Kollavo identifies opportunities where competitors appear and their brand does not.
Email Alerts
Kollavo can notify users when meaningful visibility changes occur.
Google AI Mode Tracking
The platform tracks brand visibility within Google AI experiences.
A dedicated free Google AI Mode Tracker is also available.
Exportable Reports
Track subscribers can export PDF reports for stakeholders.
This can be useful for marketing teams, clients, executives, and agencies.
Real-Time Dashboard
Managed customers receive a dashboard for following AI visibility, citation activity, and placement progress.
Free AI Audit
Businesses can enter their website and receive a free AI visibility audit.
The current service advertises results in approximately 60 seconds without requiring signup.
Free GEO Tools
Kollavo provides several free tools for AI-search optimization.
These include tools for visibility scoring, citation gaps, competitors, prompts, Google AI tracking, and AI crawler guidance.
Citation Gap Audit
The free Citation Gap Audit helps identify prompts where competitors are cited but the user’s brand is missing.
AI Prompt Generator
Kollavo provides a free tool for generating buyer-intent prompts that can be monitored across AI search.
Query Fan-Out Generator
The Query Fan-Out Generator helps reveal related sub-queries that AI search systems may derive from a broader user question.
AI Citation Checker
Users can check whether their brand is likely to appear in AI answers and identify potential areas for improvement.
llms.txt Generator
Kollavo provides a tool for generating an llms.txt file designed to guide AI crawlers toward important website content.
Autopilot Placements
Autopilot is designed for companies that want a predictable number of citation placements each month.
Instead of approving every source individually, businesses select a placement package and define a maximum source cost.
Kollavo then handles publisher selection, negotiation, and publication.
How It Works
- Enter your website into Kollavo.
- Run the free AI visibility audit.
- Tell Kollavo what your company sells.
- Add relevant competitors.
- Kollavo develops or monitors high-intent buyer prompts.
- The platform checks where the brand appears in AI-generated answers.
- It identifies third-party sources cited for those prompts.
- Competitor citations are compared with the user’s brand visibility.
- Kollavo highlights citation gaps where competitors appear but the brand does not.
- Track customers can use this information for their own GEO and outreach activities.
- Managed customers can ask Kollavo to pursue relevant placements.
- Kollavo contacts the publisher and negotiates the opportunity.
- Placement copy is prepared according to the brand’s messaging and target publication.
- The placement goes live after the appropriate approval process.
- Kollavo continues monitoring AI search visibility.
- Businesses can use the dashboard and reports to evaluate whether citation visibility improves over time.
Use Cases
For SaaS Companies
Software companies can monitor recommendation and comparison prompts where prospective customers ask AI which products they should consider.
For Startups
Startups can identify established competitors that receive significantly more exposure in AI-generated answers.
For SEO Teams
SEO professionals can expand their work beyond conventional search rankings into AI search visibility and GEO.
For Marketing Teams
Marketers can identify which publications and third-party sources influence AI-generated recommendations.
For Agencies
Agencies can track AI visibility for clients and use Kollavo’s managed execution to pursue citation opportunities.
For Competitive Intelligence
Businesses can identify which third-party websites repeatedly appear when AI systems mention competitors.
For GEO Strategy
Teams working on Generative Engine Optimization can use prompt and citation information to prioritize their efforts.
For AI Search Reporting
Exportable reports and visibility scoring can help demonstrate changes in AI visibility to clients or executives.
For Publisher Outreach
Companies without an internal digital PR or outreach team can use Kollavo Managed to handle publisher communication.
For Multi-Brand Organizations
Enterprise plans support businesses and agencies managing multiple brands and domains.
Pricing
Kollavo currently offers Track, Managed, Enterprise, and Autopilot options.
Annual billing is available with approximately two months free.
Kollavo Track
$49 per month
Designed for self-service AI visibility monitoring.
Includes:
Weekly LLM visibility scoring
ChatGPT, Perplexity, Gemini, and Google AI Mode monitoring
Share-of-voice reporting
Competitor comparison
Citation gap alerts
Google AI Mode tracking
Answer-engine rank tracking
Exportable PDF reports
Email visibility alerts
Cancel anytime
Kollavo Managed
$99 per month
Designed for businesses that want both monitoring and execution.
Includes everything in Track plus:
First placement included
Publisher fee covered up to $99 for the first placement
Named AI visibility program owner
Monthly citation strategy
Publisher outreach
Negotiation
Placement management
AI-drafted citation copy
Google Search Console grounding
Real-time reporting and alerts
No long-term contract
Additional publisher placement fees are quoted separately and require customer approval.
Enterprise
Starting at $499 per month
Designed for teams, agencies, and multi-brand organizations.
Includes:
Everything in Managed
Multiple brands and domains
Monthly placement outreach quota
Priority placement queue
Dedicated strategist
Quarterly business reviews
Custom reporting
Data exports
Invoice and purchase-order billing
Enterprise arrangements use annual contracts.
Autopilot 4
$549 per month
Includes:
4 placements per month
Sources costing up to $175 per placement are covered by the plan.
Autopilot 8
$999 per month
Includes:
8 placements per month
Sources costing up to $175 per placement are covered.
Autopilot 12
$1,399 per month
Includes:
12 placements per month
Sources costing up to $200 per placement are covered.
Unused Autopilot placements do not roll over.
Autopilot plans can be paused or cancelled. If a relevant source exceeds the plan’s price cap, Kollavo presents the opportunity before booking it.
Strengths
Tracks visibility specifically across AI search.
Monitors buyer-focused conversational prompts rather than only conventional keywords.
Shows which third-party sources AI systems cite.
Identifies citation gaps against competitors.
Provides competitor share-of-voice analysis.
Combines monitoring with managed execution.
Publisher outreach can be handled by Kollavo.
Negotiation and placement management are available.
AI can draft citation placement copy.
Provides free tools before users subscribe.
Free AI audit does not require signup.
Track starts at a relatively accessible $49 per month.
Managed service starts at $99 per month.
First Managed placement includes publisher costs up to $99.
Autopilot provides predictable monthly placement volumes.
Enterprise plan supports multiple brands.
Exportable reporting is useful for agencies and stakeholders.
No long-term commitment is required on standard Track and Managed plans.
Drawbacks
Kollavo cannot guarantee that a third-party placement will result in an AI citation.
AI platforms continuously change how they retrieve, rank, and cite sources.
Newly published placements may take time to appear in AI-generated answers.
Kollavo states that new placements typically take approximately two to eight weeks to begin appearing, depending on recrawling and prompt competition.
Publisher fees can create additional costs beyond the $99 Managed subscription.
Autopilot is substantially more expensive than the standard Track and Managed plans.
Unused Autopilot placements do not roll over.
Enterprise analytics may not be as deep as platforms specifically built for very large-scale AI visibility measurement.
Some AI engines and features are still being expanded.
Companies should not treat paid third-party placements as a substitute for creating authoritative, useful content on their own websites.
Comparison with Other Platforms
Kollavo competes with AI visibility and Generative Engine Optimization platforms such as Profound, Peec AI, Otterly.ai, Scrunch AI, Semrush AI Toolkit, and Ahrefs Brand Radar.
Its main differentiator is execution.
Many AI visibility products primarily tell businesses where their brand appears, how often competitors are mentioned, and which prompts are important. The marketing team then needs to decide what to do with that information.
Kollavo combines tracking with a publisher-placement workflow.
When the system finds a relevant third-party source that AI engines already cite, Managed customers can have Kollavo handle the outreach, negotiation, copy, and placement process.
Compared with enterprise-focused platforms such as Profound, Kollavo offers a substantially lower entry price but may not provide the same depth required by very large organizations.
Compared with lower-cost monitoring tools such as Otterly.ai, Kollavo emphasizes action after identifying a citation gap.
Compared with Semrush and Ahrefs, Kollavo is much more narrowly focused on AI citations rather than providing a complete traditional SEO suite.
Kollavo is therefore particularly suitable for businesses that want both AI visibility measurement and a practical route to improving off-site citation presence.
Customer Reviews and Testimonials
A substantial collection of independently verified customer testimonials is not prominently presented on Kollavo’s official website.
The website focuses mainly on demonstrating the product workflow, AI visibility metrics, citation gaps, publisher placements, pricing, and free GEO tools.
Kollavo also publishes its own comparisons with competing AI visibility platforms. These comparisons contain useful product information but should be considered vendor-published assessments rather than independent reviews.
Because several of Kollavo’s tools are free, prospective customers can evaluate their existing AI visibility, citation gaps, competitor citations, and buyer prompts before subscribing.
Conclusion
Kollavo is an AI search visibility and GEO platform built around a simple question: when prospective customers ask AI for recommendations, does the AI cite your brand or your competitors?
The platform monitors buyer-focused prompts, identifies which sources AI engines rely on, compares a company’s visibility with competitors, and highlights missing citation opportunities.
Its most important differentiator is what happens after the analysis. With Kollavo Managed, the company can handle publisher outreach, negotiation, placement copy, and the publication process rather than leaving the customer with another analytics dashboard and a list of tasks.
Track at $49 per month is aimed at businesses that want self-service monitoring, while Managed at $99 per month combines measurement with citation strategy and execution. Larger organizations can use Enterprise, while Autopilot packages provide a fixed number of managed placements each month.
Kollavo cannot guarantee that obtaining a placement will cause ChatGPT, Gemini, Google AI, or another system to cite a brand. AI search results and source-selection systems continuously change. However, the platform provides a structured way to identify the third-party sources influencing AI answers and pursue relevant visibility opportunities.
Overall, Kollavo is best suited to SaaS companies, startups, marketing teams, SEO professionals, GEO specialists, and agencies that want to monitor and actively improve their presence in AI-generated search and recommendation results.
