Structurely is an AI-powered sales assistant platform designed to engage and qualify leads through conversational messaging via SMS, email, and web chat. Focused primarily on the real estate and mortgage industries, Structurely helps sales teams—particularly real estate agents, brokerages, and ISAs (Inside Sales Agents)—follow up with leads 24/7 using intelligent, human-like conversations.
The platform’s conversational AI, known as “Aisa Holmes,” is trained specifically in real estate conversations and can respond to inbound inquiries, follow up with cold leads, and nurture prospects over time. It helps agents and teams save time, improve response rates, and increase conversion by engaging every lead immediately and persistently.
Structurely integrates seamlessly with popular CRMs and lead sources, ensuring a smooth workflow for modern sales and marketing teams.
Features
1. AI-Powered Messaging Assistant (“Aisa Holmes”)
Conversational AI that engages leads in real-time via text, email, or live chat. Aisa mimics human interaction to qualify leads and respond to inquiries naturally.
2. 24/7 Lead Engagement
Never miss a lead. Structurely responds instantly to new inquiries, including nights, weekends, and holidays.
3. Multi-Channel Support
Supports SMS, email, and live website chat, ensuring broad communication coverage for various lead sources.
4. CRM Integration
Works with over 250 CRMs and lead providers including Follow Up Boss, Sierra Interactive, kvCORE, BoomTown, and more.
5. Lead Qualification
Asks qualifying questions (budget, timeframe, location, etc.), identifies buying intent, and flags hot leads for agents to follow up directly.
6. Long-Term Lead Nurturing
Continues to follow up with leads for weeks or even months using AI-generated check-ins, making sure no opportunity is lost.
7. Human Takeover & Handoff
Allows agents or ISAs to step in and take over conversations seamlessly when the lead is ready.
8. Conversation Review Dashboard
Agents can view, review, and edit every message sent or received by the AI. All conversations are logged and exportable.
9. Custom Scripts and Templates
Customize scripts to match your brand tone and conversation flow, or use proven templates provided by Structurely.
10. Analytics and Reporting
Track response rates, engagement, lead quality, and conversion performance from the AI assistant.
How It Works
Lead Comes In
A new lead enters through your website, CRM, or third-party lead provider (e.g., Zillow, Realtor.com).AI Responds Instantly
Structurely’s AI reaches out via text or email within seconds, starting a two-way conversation.Qualification Process
The AI asks relevant questions like “Are you working with an agent?”, “What’s your budget?”, and “When are you planning to move?”Human Handoff
When a lead shows intent or asks a question beyond the AI’s scope, the conversation is handed over to the agent or ISA.Ongoing Follow-Up
For cold or unresponsive leads, Structurely continues following up for days, weeks, or months to revive interest.CRM Sync
All data and conversations are logged in the connected CRM, keeping the team informed and organized.
Use Cases
1. Real Estate Agents
Automate follow-ups and qualification for buyer and seller leads from websites, listing portals, or social media campaigns.
2. Brokerages and Teams
Support large-scale lead management with consistent messaging and handoff protocols for multiple agents.
3. Mortgage Lenders and Loan Officers
Use AI to engage mortgage leads, answer pre-qualification questions, and schedule consultations.
4. ISAs (Inside Sales Agents)
Support human ISAs by automating the initial outreach and lead nurturing phase, so they can focus on closing hot leads.
5. Marketing Agencies
Integrate Structurely into client funnels to improve ROI on ad spend through better lead response and conversion.
Pricing
Structurely offers custom pricing based on the size of your team, monthly lead volume, and communication channels used. While exact pricing is not listed publicly on their website, the general structure includes:
Number of users (agents or ISAs)
Monthly conversation volume
Integration and support requirements
SMS and email usage
You can request a personalized quote or schedule a demo through their website here:
https://www.structurely.com/get-started
Free Trial or Demo:
A demo is available for prospective customers, including a walkthrough of conversation examples and CRM integrations.
Strengths
1. Real Estate–Focused AI
Unlike generic chatbots, Structurely’s assistant is trained specifically in real estate and mortgage language.
2. Immediate Lead Response
Increases engagement rates by contacting leads instantly, 24/7.
3. Human-Like Conversations
Leads often can’t tell they’re speaking with a bot—conversations feel natural and personalized.
4. Strong CRM Integrations
Works well with nearly every major real estate CRM, keeping data in sync automatically.
5. Customization and Control
Users can review, edit, or take over conversations at any time for full control.
Drawbacks
1. No Public Pricing
The absence of published pricing may deter smaller teams or solo agents who want a quick cost estimate.
2. English-Focused AI
Structurely primarily supports English-language conversations, which may limit users in multilingual markets.
3. Limited Use Outside Real Estate/Mortgage
Although powerful, the AI assistant is specialized for real estate and may not be ideal for unrelated industries.
Comparison with Other Tools
Structurely vs. Follow Up Boss Smart Lists
Follow Up Boss offers great lead routing and smart follow-up lists, but lacks conversational AI. Structurely adds automated, real-time dialogue to qualify and nurture leads.
Structurely vs. Verse.io
Verse.io also offers human-assisted lead engagement. However, Structurely focuses more on AI-driven conversations and real-time engagement at scale.
Structurely vs. Drift or Intercom
Drift and Intercom are general-purpose chatbots and sales engagement platforms. Structurely is purpose-built for real estate and mortgage lead conversion, offering more tailored scripts and lead behavior understanding.
Customer Reviews and Testimonials
Structurely has received positive feedback from real estate professionals for its intelligent lead engagement and time-saving features.
G2 Rating: 4.8/5
Capterra Rating: 4.7/5
What Users Say:
“Structurely handles the heavy lifting of lead qualification so I can focus on serious buyers.”
“It’s like having a 24/7 assistant who never sleeps and always follows up.”
“The conversations feel human and customized—it’s hard to tell it’s AI.”
Many users highlight how Structurely helped convert cold leads they would’ve otherwise lost.
Conclusion
Structurely is a leading AI chatbot solution built specifically for real estate and mortgage professionals who need faster, smarter lead follow-up. With its conversational AI, 24/7 engagement, and deep CRM integration, Structurely helps agents, teams, and ISAs automate the lead qualification process while maintaining a human touch.
Whether you’re managing thousands of leads a month or just want to ensure every inquiry gets a fast, relevant response, Structurely offers a reliable and intelligent assistant to supercharge your sales funnel.
