RealSavvy is a real estate technology platform that provides custom-branded IDX websites, a collaborative CRM, and mobile apps to help real estate teams manage their marketing, listings, and client relationships more efficiently. Acquired by OJO Labs in 2019, RealSavvy combines high-performance front-end tools with robust backend systems to offer an all-in-one solution tailored for agents, brokerages, and real estate teams.
The platform focuses on enhancing collaboration between agents and their clients through tools like shared home search, real-time activity tracking, and customizable search filters. RealSavvy’s IDX websites are designed to be mobile-first, SEO-optimized, and visually compelling, helping agents attract leads and retain clients through engaging search experiences.
Whether you’re a solo agent, a team leader, or a brokerage owner, RealSavvy offers tools to modernize your digital presence and streamline lead conversion.
Features
1. IDX-Integrated Websites
RealSavvy offers fully responsive, custom-branded IDX websites with MLS search integration. These websites are SEO-optimized and designed to drive organic traffic and capture leads.
2. Collaborative CRM
A client relationship management system designed specifically for real estate teams. Track client activity, share saved searches, and manage leads in real time.
3. Mobile App Platform
Custom-branded mobile apps allow clients to search listings, message agents, and save favorite homes. Syncs with the web platform for seamless experiences.
4. Lead Capture & Management
Integrated lead forms, call-to-action buttons, and behavior tracking help convert site visitors into qualified leads.
5. Shared Search and Home Boards
Clients and agents can share notes and listings on collaborative boards, creating a transparent and efficient home-buying journey.
6. Real-Time Activity Alerts
Agents receive real-time notifications when clients view properties, save listings, or request showings, helping prioritize follow-ups.
7. Team Management Tools
Admin dashboards support team leaders and brokers with lead routing, performance analytics, and permissions management.
8. SEO and Blogging Tools
Built-in tools to manage blogs, neighborhood pages, and market updates to support content marketing and improve search engine rankings.
9. MLS Integration
Supports multiple MLS data feeds, ensuring accurate and up-to-date property listings across supported regions.
10. API and Third-Party Integrations
RealSavvy supports integrations with platforms like Mailchimp, Zapier, and third-party CRMs for extended marketing automation.
How It Works
Onboarding and Setup
Clients start with a discovery and onboarding session to determine branding, MLS feeds, and website features.Website Development
RealSavvy’s team builds or customizes a responsive IDX website based on the selected package and requirements.CRM and App Sync
The CRM is configured to sync with the website and mobile app, allowing unified access to lead data and client interactions.Lead Generation and Search
Visitors browse the IDX listings on the website or app. Lead capture tools and shared search features help engage and convert users.Ongoing Management
Users can manage their site content, track performance, monitor leads, and engage with clients through the RealSavvy dashboard.
Use Cases
1. Real Estate Teams and Brokerages
Manage multiple agents, distribute leads effectively, and maintain consistent branding across web and mobile platforms.
2. Solo Agents
Build a personal brand with a custom IDX site and mobile app while managing leads through the built-in CRM.
3. Real Estate Marketers
Use SEO tools, blog functionality, and lead tracking to build marketing campaigns and increase online visibility.
4. New Brokerages
Launch an all-in-one platform that handles listings, lead generation, and client relationship management from day one.
5. Tech-Forward Agencies
For firms looking to offer collaborative home search experiences, RealSavvy’s shared boards and real-time alerts are ideal.
Pricing
RealSavvy does not publish specific pricing plans on its website. The platform operates on a custom pricing model based on factors such as:
Number of agents or users
Customization level (website design, app branding)
MLS feed integration
CRM and app functionality
Support and training packages
To receive a personalized quote or demo, users must contact the RealSavvy team via their official contact page:
https://www.realsavvy.com/contact
Strengths
1. All-in-One Platform
Combines IDX websites, mobile apps, and CRM in a single ecosystem, reducing the need for multiple vendors.
2. Client Collaboration Tools
Shared boards and activity tracking promote client engagement and streamline communication.
3. Custom Branding
White-labeled apps and websites help agents stand out and strengthen their brand identity.
4. Built for Teams
RealSavvy includes tools for lead routing, performance tracking, and agent management, ideal for teams and brokerages.
5. SEO-Friendly Design
The platform supports long-term growth through optimized blog and neighborhood pages.
Drawbacks
1. No Public Pricing
Lack of transparent pricing makes initial comparison difficult for cost-sensitive users.
2. MLS Feed Limitations by Region
Coverage depends on MLS support. Some areas may require extra setup time for integration.
3. Learning Curve
Advanced features and collaboration tools may require onboarding and training to maximize effectiveness.
Comparison with Other Tools
RealSavvy vs. BoomTown
BoomTown is a full-featured real estate CRM and marketing platform with PPC tools. RealSavvy focuses more on collaborative search and branded mobile apps with IDX integration.
RealSavvy vs. kvCORE
kvCORE offers predictive analytics and automation at scale. RealSavvy provides a simpler, brand-forward experience with unique client collaboration features.
RealSavvy vs. Placester
Placester offers templated IDX websites but lacks the deep client collaboration and real-time features RealSavvy offers through its app and shared boards.
Customer Reviews and Testimonials
RealSavvy has received positive feedback from teams and agents for its design quality, responsiveness, and all-in-one solution:
Client Testimonials from Website:
“The home search experience is what sets RealSavvy apart—our clients love the shared boards and how easy it is to communicate.”
“RealSavvy’s IDX websites look great and convert leads better than our previous system.”
While public review platforms like G2 and Capterra have limited reviews for RealSavvy, the company’s long-standing partnership with OJO Labs and client portfolio suggest a strong reputation in the industry.
Conclusion
RealSavvy offers a powerful and user-friendly platform for real estate teams and agents looking to build modern, collaborative digital experiences. With its IDX websites, real-time CRM, and branded mobile apps, RealSavvy helps real estate professionals enhance their online presence, streamline client communication, and close deals more effectively.
Though pricing is custom and MLS setup may vary, the platform’s strength lies in its all-in-one approach tailored for real estate success.
