Hunch is a creative automation and media buying platform designed for performance marketing teams running paid social campaigns. Built for brands and agencies, Hunch enables the automated creation, personalization, and delivery of thousands of ad creatives at scale. Its technology combines creative automation, dynamic creative optimization, and automated media buying to streamline the entire paid social process. By helping marketers deliver tailored ad experiences across platforms like Meta (Facebook and Instagram), TikTok, Snapchat, and Google, Hunch aims to improve campaign performance, reduce manual work, and accelerate time-to-launch. The platform is especially useful for e-commerce businesses, retail brands, and digital-first companies looking to scale ad personalization without expanding creative teams.
Features
Hunch offers a powerful feature set that enables teams to automate creative production, personalize ads in real-time, and streamline campaign management.
One of its core features is Creative Automation, which allows marketers to create thousands of ad variations using templates, dynamic feeds, and design logic. This helps teams deliver personalized creatives based on user behavior, location, product inventory, or audience segments—without manually designing each asset.
The platform includes Data-Driven Personalization tools that integrate with product catalogs, CRMs, and real-time data feeds. This enables marketers to build dynamic ads that change based on user preferences, pricing, availability, or promotional events.
Hunch also supports Media Buying Automation, allowing users to build, schedule, and publish campaigns directly within ad platforms like Meta and Google, all from a single dashboard. Campaigns can be automatically structured, optimized, and managed based on rules and performance metrics.
Creative Studio provides an intuitive design environment with customizable templates, font management, animations, and branded elements. This allows teams to maintain creative consistency while scaling output.
Analytics and Reporting tools help measure the performance of creatives, campaigns, and dynamic ads. Marketers can track impressions, clicks, ROAS, and other KPIs to refine strategies.
Additionally, Hunch integrates seamlessly with major e-commerce platforms like Shopify and Magento, and marketing tools such as Google Merchant Center, Meta Commerce Manager, and CRMs.
How It Works
Hunch works by connecting your data sources (such as product feeds, CRMs, or e-commerce platforms) to its creative automation engine. After importing data, marketers can build dynamic ad templates using Hunch’s Creative Studio or select from pre-designed layouts optimized for platforms like Facebook, Instagram, and TikTok.
Once the templates are created, the platform dynamically generates ad variations based on product attributes, audience segments, geographic locations, or any data-driven rule you define. For example, a fashion retailer can create personalized ads showing different products to users based on gender, location, weather, or purchase history.
The platform then pushes the personalized creatives to connected ad platforms like Meta Ads Manager or Google Ads. Hunch can also automate campaign structuring, audience targeting, budget allocation, and scheduling.
Throughout the campaign lifecycle, Hunch continuously analyzes performance data and applies optimization rules. Marketers can review performance, make adjustments, and scale winning creatives without leaving the Hunch dashboard.
The entire process—from creative generation to media delivery—is automated, helping brands reduce turnaround time and increase operational efficiency.
Use Cases
Hunch is particularly effective for e-commerce and retail businesses running paid social campaigns at scale. A common use case is dynamic product advertising, where retailers promote thousands of SKUs across multiple audience segments with personalized visuals and offers.
Fashion and apparel brands use Hunch to personalize creatives based on user attributes like gender, size, or browsing behavior, leading to higher engagement and conversion rates.
Travel companies use location-based and season-specific data to deliver personalized destination ads, adjusting visuals and messages dynamically for different markets.
Agencies use Hunch to serve multiple clients by automating creative workflows and media buying in one place, improving efficiency and campaign speed while reducing overhead.
Brands running promotional events or flash sales can use Hunch to quickly generate personalized ad creatives at scale, matched with real-time stock and pricing updates.
Retailers with regional stores use the platform to deliver hyper-local campaigns that adapt creatives based on store locations, languages, or cultural relevance.
Pricing
Hunch does not publicly list fixed pricing plans on its website. The platform operates on a customized pricing model based on business size, campaign volume, and the scope of automation required. Pricing typically varies depending on the number of ad variations, integrations, creative volume, and supported platforms.
Hunch works with startups, mid-market companies, and enterprise-level clients, offering tailored plans to meet different advertising goals.
To get a detailed quote, prospective customers can schedule a demo or contact the Hunch sales team directly through the official website: https://www.hunchads.com/
Strengths
Hunch’s primary strength lies in its ability to streamline creative production and media buying into a single platform. It allows teams to create and manage thousands of dynamic ad creatives in real time without increasing design workload.
Its automation of both the creative and campaign management process reduces time-to-market, making it ideal for fast-moving industries like fashion, retail, and e-commerce.
Hunch supports deep personalization using real-time data, enabling marketers to build highly relevant ad experiences that drive performance. Its support for major platforms like Meta, Google, and TikTok ensures broad reach across social and display channels.
The platform also offers robust integrations with e-commerce systems, CRMs, and product feeds, allowing businesses to synchronize data and automate ad updates without manual intervention.
Users appreciate the flexibility of the Creative Studio, along with detailed analytics and optimization tools that help improve ROI across paid social efforts.
Drawbacks
Despite its strengths, Hunch may have a learning curve for first-time users unfamiliar with automated campaign structures or data feed integration. Initial setup may require collaboration between design, marketing, and technical teams to align on creative templates, data fields, and campaign logic.
Because pricing is customized and not publicly available, smaller businesses or startups may find it challenging to estimate cost and ROI upfront without engaging in a sales discussion.
Another potential drawback is that while Hunch is highly effective for paid social campaigns, it may not support all ad platforms equally, especially if your brand operates outside mainstream ecosystems like Meta or Google.
Finally, while automation is a major strength, brands seeking highly bespoke creative concepts that require human art direction may still need manual design support alongside Hunch’s dynamic templates.
Comparison with Other Tools
Hunch is often compared to creative automation and adtech tools like Smartly.io, Ad-Lib.io, and Bannerflow. Compared to Smartly.io, which also focuses on creative personalization and media buying, Hunch offers more flexibility for mid-sized brands and agencies, and tends to emphasize fast deployment and data integrations for e-commerce businesses.
Ad-Lib.io is strong in serving enterprise clients with deep Google Ads integration, but Hunch provides broader support for Meta and e-commerce data feeds, making it a stronger choice for retail and social-first advertisers.
Bannerflow is focused on banner ad creation and display campaigns, whereas Hunch offers a more performance-driven solution for paid social, especially where dynamic product ads are a priority.
Hunch’s edge lies in its seamless blend of creative automation, real-time personalization, and full-funnel media buying in a unified platform built for paid social.
Customer Reviews and Testimonials
Hunch has received strong feedback from both brands and agencies who highlight the platform’s ability to reduce manual workload, improve creative agility, and deliver higher-performing campaigns.
According to testimonials on the official website, clients have reported significant improvements in time-to-launch, campaign ROAS, and overall efficiency. A European fashion retailer noted a 3x faster creative production process with Hunch, allowing them to keep pace with product launches and promotions.
Agencies working with multiple clients cite the platform’s scalability and template-based creative system as key advantages in managing complex campaigns without compromising brand quality.
Another customer in the home furnishing industry noted that personalized creatives driven by inventory data led to a double-digit uplift in conversion rates during seasonal promotions.
Conclusion
Hunch is a powerful creative automation and media buying platform built to meet the demands of performance marketing in the era of personalization. By unifying creative production, real-time data integration, and campaign automation, Hunch helps brands and agencies scale their paid social efforts without sacrificing quality or speed.
Its user-friendly design tools, dynamic creative capabilities, and smart automation features make it especially effective for e-commerce brands, retail chains, and digital-first advertisers. While there may be a learning curve and some upfront setup, the long-term gains in efficiency and performance are significant.
For teams aiming to improve ROAS, speed up creative workflows, and deliver highly personalized ad experiences across social platforms, Hunch is a solution worth strong consideration.
