SMMAAS is an AI-driven platform designed specifically for Social Media Marketing Agencies (SMMAs) to streamline client content creation, campaign delivery, and account management. By automating time-consuming processes like post creation, scheduling, client communication, and approvals, SMMAAS enables agencies to serve more clients efficiently while maintaining high-quality content output.
SMMAAS aims to become the central operating system for SMMA businesses, especially those running done-for-you services. With built-in automation and customizable content systems, the platform reduces manual overhead and enhances scalability for small and large agencies alike.
Whether you’re a solo media buyer or managing a team of social media specialists, SMMAAS offers tools that cut workload, increase retention, and improve client satisfaction.
Features
SMMAAS provides a comprehensive set of features tailored to the operational needs of SMMA agencies:
AI Content Creation: Automatically generates engaging social media posts, carousels, and short-form video ideas based on each client’s niche, tone, and target audience.
Client Brand System: Stores client-specific branding guidelines, offers voice customization, and ensures every piece of content matches the brand identity.
Auto-Scheduling: Content is automatically scheduled and posted across platforms like Instagram, Facebook, LinkedIn, and TikTok based on optimal engagement times.
Client Portal: Agencies can invite clients to a white-labeled portal for reviewing, approving, or requesting edits on posts, creating a streamlined feedback loop.
Content Calendar: Provides a visual, drag-and-drop calendar with status indicators, due dates, and client notes to manage content pipelines effectively.
Auto Client Onboarding: Simplifies the process of collecting brand info, logos, content samples, and preferences with automated onboarding flows.
Reputation Management: Monitors and responds to reviews and messages across platforms to support local businesses and improve engagement.
Niche Content Packs: Pre-built content packages for different industries like real estate, fitness, and local services, enabling rapid content deployment.
CRM & Client Management: Manage client accounts, conversations, campaigns, and performance from a unified dashboard.
White Labeling: SMMAAS can be fully branded with your agency’s logo, colors, and domain to deliver a seamless experience for clients.
How It Works
SMMAAS is designed to function as a plug-and-play solution for SMMA agencies. Agencies begin by signing up and adding their client accounts. Each client gets a brand profile that includes business info, tone of voice, niche, and content preferences.
The platform’s AI then starts generating content suggestions, including graphics, captions, and hashtags. These are queued up in the content calendar, where users can edit, approve, or publish them. Scheduling is handled automatically with optimal timing suggestions to maximize reach and engagement.
Clients can access their white-labeled portal to approve content, submit feedback, or upload assets. The agency can track all interactions and campaigns through the main SMMAAS dashboard, which serves as the control center for operations.
As new clients come on board, the automated onboarding system collects the necessary inputs, helping agencies get content rolling with minimal setup.
Use Cases
SMMAAS serves a wide variety of users within the social media and digital marketing space:
Social Media Agencies: Automate content workflows, client approvals, and campaign management to scale operations.
Freelance Social Media Managers: Manage multiple clients and deliver consistent content without building everything from scratch.
Media Buyers: Offer organic content as an additional service to paid ads without needing to hire a creative team.
Niche Agencies: Use pre-built content packs to deliver quick wins in industries like real estate, dentistry, and coaching.
Coaches and Consultants: White-label the platform and offer content services as part of a digital marketing training program.
Local Business Marketers: Help small businesses maintain a consistent online presence with automated posting and review management.
Pricing
SMMAAS offers pricing that scales based on the number of client accounts you manage. The plans are as follows:
Starter Plan:
Best for freelancers or new agencies managing a small client base.
Includes 3 client slots, AI content creation, onboarding flows, and a content calendar.
Growth Plan:
Ideal for growing agencies managing 10+ clients.
Includes all Starter features plus white-label branding, advanced analytics, and team collaboration tools.
Scale Plan:
Designed for large agencies or service providers managing 25+ clients.
Includes everything from the Growth Plan with unlimited client portals, API access, and premium support.
Exact pricing for each plan is not publicly listed, as SMMAAS encourages users to book a demo or join the waitlist to receive tailored pricing based on use case and business model.
To get current pricing and request access, visit https://smmaas.com.
Strengths
SMMAAS excels in combining automation with customization, which is rare among tools for social media agencies. It reduces the time spent on repetitive tasks while ensuring that every client’s content feels unique and brand-aligned.
The white-label portal adds professionalism to client interactions, making it ideal for agencies that want to scale without compromising on quality. Pre-built content libraries and AI generation also drastically reduce production time, allowing small teams to handle enterprise-level output.
Its onboarding automation and CRM functionality make it a true all-in-one solution for client operations, positioning it as a back-office engine for agency growth.
Drawbacks
One limitation is that SMMAAS is still in waitlist mode, meaning new users may need to wait for access or approval before using the platform.
The lack of transparent pricing may deter potential users who want to evaluate the tool quickly or compare it with other SaaS tools without engaging in a sales call.
Also, as a platform built specifically for social media agencies, it may not serve general marketers or in-house brand teams looking for broader digital marketing tools.
Comparison with Other Tools
Compared to tools like GoHighLevel, Canva, or Later, SMMAAS offers deeper integration of AI content creation with agency workflows. While GoHighLevel is broader in CRM and funnel building, SMMAAS is focused specifically on content delivery and client management for SMMAs.
Tools like Later and Buffer are excellent for post-scheduling but require external content creation and manual processes. SMMAAS automates both creation and publishing within a single environment.
Unlike Canva, which focuses on design, SMMAAS focuses on end-to-end content pipeline—from onboarding to approval to publishing. It also provides a client-facing portal, which is typically unavailable in standalone scheduling tools.
Customer Reviews and Testimonials
While SMMAAS is currently in limited access, early users have shared positive feedback in online agency communities and via testimonials on the site. Agencies report that the platform helps them onboard clients faster, reduce back-and-forth messaging, and save up to 10 hours per client each month on content-related work.
Users particularly praise the AI’s ability to generate niche-specific content with minimal input, allowing smaller agencies to punch above their weight.
As the platform moves out of waitlist phase, more formal reviews are expected to appear on platforms like Product Hunt or Trustpilot.
Conclusion
SMMAAS is a purpose-built, AI-powered platform that helps social media marketing agencies scale their operations without scaling their workload. From onboarding and content creation to scheduling and client approvals, SMMAAS offers a streamlined system that reduces friction, improves efficiency, and increases client retention.
Its combination of automation, customization, and white-label presentation makes it a powerful back-end system for agencies aiming to grow profitably. Though currently in limited access, SMMAAS is positioned to become a category leader in SMMA software.
