Toma is an AI-powered marketing assistant designed to help entrepreneurs, creators, and brands grow their social media presence through smart, automated content creation and strategy. By focusing on authenticity and brand voice, Toma uses artificial intelligence to generate posts, schedule content, and build personalized growth plans that align with your business goals.
Unlike generic social media tools that rely on templates or predefined formats, Toma is built to learn your brand’s unique voice and values. It serves as a virtual marketing co-pilot, helping users turn ideas into compelling posts that drive engagement, followers, and conversions across platforms like Instagram, LinkedIn, and X (formerly Twitter).
Features
Toma offers a suite of AI-powered features tailored to the needs of small business owners, solo creators, and growing teams. The platform’s flagship feature is AI-generated content that adapts to your unique brand voice. After a short onboarding process, Toma starts writing social media posts that reflect your tone, style, and messaging goals.
Another major feature is growth planning. Toma doesn’t just write content—it also builds a growth strategy based on your niche, audience, and marketing objectives. It tracks key performance indicators and adjusts its approach based on what’s working.
The platform supports scheduling and publishing directly from the dashboard, allowing users to plan weeks of content in advance. Toma also provides content calendars with suggestions for what to post and when, removing the guesswork from day-to-day social media management.
Toma includes collaboration features, so teams can review, edit, and approve content before it’s published. It also provides performance analytics, helping users understand how their content is performing across different platforms.
A powerful personalization engine allows users to provide examples of past posts, preferred tones, and business goals. Toma then tailors all output accordingly, making it highly relevant and on-brand.
How It Works
Getting started with Toma begins with a brief onboarding process where users describe their brand, audience, and goals. Users can input brand values, preferred content formats, and upload examples of previous posts. This helps Toma’s AI engine learn how to write in a way that feels natural and authentic to your business.
Once the profile is set up, users can generate social media posts by entering a topic, idea, or prompt. Toma returns a post draft that can be scheduled, edited, or regenerated. The platform also offers ideas for content themes, campaign hooks, and formats—such as carousels, short-form captions, or threads—depending on the platform selected.
The built-in scheduler lets users plan and automate posting across multiple social media channels. Users can view upcoming posts in a visual calendar, edit content, and track engagement metrics over time.
Toma continually learns from user feedback. The more you use it, the better it becomes at writing content that sounds like you and aligns with your brand’s mission.
Use Cases
Toma is ideal for solo founders, small business owners, and creators who want to grow on social media without hiring a full-time marketing team. It is especially useful for entrepreneurs who know the importance of online visibility but don’t have time to write consistent, on-brand content themselves.
Startup founders can use Toma to maintain a consistent presence on LinkedIn or X while focusing on building their product. Creators and influencers can use it to develop a content system that reflects their personal brand and values.
Marketing consultants and freelancers can use Toma to generate content ideas and draft posts for clients across different industries. Small teams can use the collaboration features to streamline content review and publishing.
Toma is also useful for coaches, SaaS companies, ecommerce founders, and anyone who wants to build trust and visibility on social platforms through authentic, consistent content.
Pricing
As of the latest information available from the official website, Toma offers two pricing plans:
Creator Plan
Priced at $49 per month, the Creator Plan includes AI-powered content generation, personalized brand voice training, post scheduling, content calendar access, and engagement tracking. It is suitable for solo creators, freelancers, and early-stage startups.
Team Plan
Custom pricing is available for teams or agencies that require multiple user seats, advanced collaboration features, and enhanced analytics. Interested users can request a demo and receive a tailored quote based on their needs.
Toma also offers a free 7-day trial, allowing new users to test the platform before committing to a paid plan. No credit card is required to start the trial.
Strengths
Toma’s biggest strength is its ability to learn and write in your unique brand voice. Most AI tools generate content that sounds generic, but Toma is built to reflect the personality and values of your business.
Its focus on both content creation and growth strategy makes it more than just a writing assistant. It’s a comprehensive marketing co-pilot that helps you plan, publish, and grow with purpose.
The interface is clean and intuitive, making it easy for non-marketers to use effectively. The platform’s onboarding process is simple yet thorough, ensuring that AI output is highly personalized from the beginning.
Another advantage is the support for multiple social platforms and the ability to schedule posts in advance, saving users time and effort. The platform’s pricing is also competitive, especially when compared to hiring freelance marketers or social media managers.
Drawbacks
One limitation of Toma is that it currently focuses only on text-based content. Users who want multimedia content like AI-generated images, video captions, or design templates will need to use other tools alongside it.
The platform is still evolving, so integrations with third-party tools like Canva, Notion, or analytics platforms may be limited or in development. Users managing complex content workflows may miss these integrations.
The $49/month starting price, while fair for the value provided, may still be a barrier for hobbyists or very early-stage creators with no marketing budget.
Since Toma requires some initial input to learn your brand voice, the onboarding process may take a little longer than simpler AI content generators. However, this trade-off results in better long-term output quality.
Comparison with Other Tools
Toma stands apart from general AI writing tools like Jasper, Copy.ai, or Writesonic by focusing entirely on social media and brand growth. While those tools can write for multiple formats, Toma specializes in short-form social content and strategy.
Compared to scheduling tools like Buffer or Later, Toma includes AI writing and brand personalization, offering more than just post automation. It acts as both strategist and writer, not just a publishing tool.
Other social media-focused AI tools like Taplio or Hypefury offer similar post generation for LinkedIn or X, but Toma’s ability to adapt deeply to your brand voice and provide strategy suggestions gives it a more tailored edge.
Toma’s key differentiator is its blend of AI creativity, personalization, and growth planning—all in one intuitive platform.
Customer Reviews and Testimonials
Early users of Toma have shared positive feedback, especially around the platform’s ability to write in a tone that feels natural and authentic. Many users mention that it feels like having a real marketing partner who understands their brand.
Founders and creators highlight how Toma saves them hours each week by generating consistent, high-quality content. Users appreciate the platform’s thoughtful onboarding, strategic suggestions, and the fact that they don’t need to be marketing experts to see results.
Testimonials also point to the clean design and minimal learning curve. Teams enjoy the collaboration tools, while solo users like the balance between automation and creative control.
As Toma continues to grow, more user stories are appearing across platforms like LinkedIn and Product Hunt, reinforcing its reputation as a reliable AI marketing assistant.
Conclusion
Toma is a smart, AI-powered marketing assistant that helps brands and creators grow on social media through personalized, strategic content. It goes beyond content generation by understanding your brand’s voice and helping you post with consistency and purpose.
With features that include AI writing, content planning, scheduling, and analytics, Toma offers a complete solution for busy entrepreneurs and teams who want to maintain a strong online presence without hiring a full marketing staff.
While it may not include visual or video features yet, its deep personalization and ease of use make it one of the best tools available for authentic, AI-assisted social growth.
For creators and businesses ready to scale their social media strategy with smart technology and minimal hassle, Toma offers the right balance of automation, creativity, and brand alignment.
