Synthesia is an AI-powered video creation platform that allows users to produce high-quality, presenter-led videos without the need for cameras, microphones, or professional studios. Instead of recording yourself or hiring talent, users type in a script and select from a range of AI avatars that deliver the message in realistic, lip-synced video presentations.
The platform is widely used in corporate training, internal communications, marketing, and education. Synthesia helps businesses save time, reduce production costs, and scale video content creation by automating the process through AI.
As of 2024, over 50,000 businesses—including global brands like Amazon, BBC, and Nike—use Synthesia to create engaging videos at scale in more than 120 languages.
Features
Synthesia allows users to generate videos simply by typing a script. The platform then renders a video using a human-like AI avatar who reads the script naturally and accurately.
Users can choose from more than 160 diverse AI avatars representing various ethnicities, genders, and professions. There is also an option to create a custom avatar of yourself or a company spokesperson.
The platform supports 120+ languages and accents, making it ideal for international teams and global content localization. Each voice sounds clear, natural, and can be paired with expressive avatars.
A built-in video editor allows users to customize videos with images, text overlays, animations, shapes, logos, and screen recordings. There are also templates available for quick content production.
Synthesia enables organizations to create custom avatars with enterprise packages. These avatars are trained using real footage and can be used exclusively by the customer.
Users can collaborate, review, and edit projects with teams directly within the platform. Admins can manage brand assets and permissions across teams to maintain consistency.
Synthesia videos can be easily downloaded, embedded, or shared via public or private links. The platform also supports closed captions and translation features.
How It Works
Users start by logging into the Synthesia platform and creating a new video project. They then write or paste their script into the script editor.
Next, users select a preferred avatar and voice, and choose the desired language and accent. Synthesia automatically synchronizes the voice and facial movements of the avatar.
The video can be customized by uploading images, adding screen recordings, or choosing from preset design elements. The user interface is simple and does not require prior video editing experience.
Once finalized, the video is rendered on Synthesia’s cloud infrastructure. Rendering typically takes a few minutes, after which the video can be downloaded, shared, or embedded.
Use Cases
Companies use Synthesia to replace long PDF documents or PowerPoint presentations with short, engaging training videos for employee onboarding and learning.
Global brands use Synthesia to create localized marketing videos in multiple languages without the cost of recording separate versions.
HR teams use the platform to create internal communication videos for policy updates, executive messages, and company news.
Educational institutions and online course creators use Synthesia to produce lecture content, explainers, and tutorial videos with consistent branding and voice.
Sales and customer success teams use Synthesia to generate personalized video messages for demos, pitches, and onboarding.
Pricing
Synthesia offers both individual and business plans:
Personal Plan: Priced at $29 per month, it includes 10 video credits, access to 90+ avatars, 120+ languages, background music, templates, and subtitle support. Ideal for individual professionals and creators.
Enterprise Plan: Custom pricing based on business needs. Includes everything in the personal plan plus custom avatars, priority support, dedicated account management, brand kits, security compliance (SOC 2, SSO), and advanced collaboration features.
Custom avatars require a one-time fee (pricing available upon request) and involve submitting a professional-grade recording that Synthesia uses to train the avatar.
All videos are created and stored in the cloud, with no additional software or hardware required.
Strengths
Synthesia offers an incredibly fast and cost-effective way to create professional videos without filming equipment or on-camera talent.
Its multilingual support makes it a go-to solution for global teams looking to scale content across markets quickly.
The user interface is simple and intuitive, with no technical skills required to produce polished videos.
Avatars are lifelike, diverse, and deliver speech with high accuracy and realism, making content more engaging and inclusive.
The ability to customize avatars and maintain brand consistency at scale gives Synthesia an edge in corporate video production.
Drawbacks
Despite being realistic, AI avatars may not fully capture human emotion or body language in highly expressive content.
Advanced video editing features, such as complex motion graphics or transitions, are limited compared to professional video editing software.
Custom avatars, while powerful, require additional setup and cost, which may not be suitable for small businesses or casual users.
The credit-based pricing model might limit frequent video creators unless they opt for higher plans.
Synthesia focuses on presenter-style videos and does not currently support multi-avatar scenes, background interactivity, or external plug-in integration.
Comparison with Other Tools
Compared to platforms like Pictory or Lumen5, which convert text into videos using stock visuals, Synthesia offers a more human-centered approach with AI avatars delivering content directly.
Synthesia’s avatar technology outperforms alternatives like D-ID and HeyGen in realism and enterprise-grade customization options.
While tools like Canva or Visme offer drag-and-drop design with basic animation, Synthesia excels at voice-driven, presenter-style content suitable for professional training and communication.
Unlike ChatGPT or other AI writing tools, Synthesia does not generate content—it delivers your existing content in engaging video format using avatars.
Customer Reviews and Testimonials
Synthesia is highly rated on platforms like G2, Capterra, and Product Hunt. Users consistently highlight its simplicity, time-saving features, and the quality of the avatars.
Corporate clients note a significant reduction in production time and cost, especially for training videos and multilingual content.
Educators and marketers appreciate the ability to generate professional content without a studio, actors, or editing software.
Some reviewers wish for greater avatar expression range and more advanced editing capabilities but generally agree that Synthesia delivers excellent value for its purpose.
As of 2024, Synthesia is considered one of the most trusted platforms for AI-generated video creation globally.
Conclusion
Synthesia is a powerful and scalable AI video generation tool that helps individuals and businesses turn written content into realistic, avatar-led videos in minutes. By eliminating the need for cameras, actors, and complex editing, it enables users to produce professional video content faster, cheaper, and at scale.
Ideal for training, marketing, onboarding, and internal communications, Synthesia transforms how organizations communicate through video—making it accessible, efficient, and highly engaging.
